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1. U.S. radio 1960

Usradio4196usra_0731
... . Timebuver is Bob Decker. Universal-International Pictures Corp. Product: MIDNIGHT LACE Promoting this film's introduction. Universal is using radio heavily, par- ticularly in light of the radio popu- larity of its singing star, Doris Day ...

2. U.S. radio 1960

Usradio4196usra_0433
... . Present schedule calls for a July start. Timebuyer is Doris Gould. Charles E. Hires Co. Agency: Maxon Inc., New York Product: HIRES AND ICE CREAM PROMOTION The virtues of root beer and ice cream on a hot summer day will be promoted in Hires largest warm Aveather campaign to date ...