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31. Boxoffice Jul-Sep 1938

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... . This week the local committee meets to lay plans for this section’s part in the national “Motion Pictures Are Your Best Entertainment” campaign. Ken Rockwell, promoted to management of the Albee, says the house staff at that theatre will be much the same as last year on reopening ...

32. Boxoffice Jul-Sep 1938

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... . These ads have been clev- erly designed to, first of all, sell institutionally that “Mo- tion Pictures Are Your Best Entertainment.” There will be between 20 and 25 such ads running in about 2,000 leading newspapers through- out the month of Septem- ber ...

33. Boxoffice Jul-Sep 1938

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... THE AVERAGE MOVIE-GOER SPEAKS HIS MIND... MOTION PICTURES ARE YOUR BEST ENTERTAINMENT BOXOFFICE August 27 ...

34. Boxoffice Jul-Sep 1938

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... ‘Motion Pictures Are Your Best Entertainment’.” Leo Abrams, chairman of the distribu- tors’ committee, is marshalling selling forces to contact every theatre owner. Ex- change managers are visiting circuit heads ...

35. Boxoffice Jul-Sep 1938

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... daily had erroneously listed him among its supporters. He could do worse than to belong to an organization that is, after all, fighting his battles. Anyone who doubts that the "Motion Pic- tures Are Your Best Entertainment ...

36. Boxoffice Jul-Sep 1938

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... . Spyros Skouras, president of National (Continued on page 42-A) Pledge n Drive 77 Support Unanimous support of the “Motion Pictures Are Your Best Entertainment” drive is hereby pledged by three National Theatres-Fox West Coast circuit executives during one of the sessions of the ...

37. Boxoffice Jul-Sep 1938

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... ., personally pass- ing among the tables to obtain the neces- sary pledge cards from individual exhibi- tors, the St. Louis territory practically went over the top 100 per cent for the “Motion Pictures Are Your Best Entertainment ...

38. Boxoffice Jul-Sep 1938

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... . “However, we felt that mere- ly a “greater movie season” was not strong enough. “The present plan of bringing before the moving-going public that ‘motion pic- tures are your best entertainment,’ em- phasized by the gigantic ...

39. Boxoffice Jul-Sep 1938

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... “Motion Pic- tures Are Your Best Entertainment” slo- gans are prominently emblazoned. Other exchanges were set to follow suit, hav- ing wired their respective New York of- fices for permission. It is planned to allo- cate the job to one man so as to preserve uniformity in the dress-up ...

40. Boxoffice Jul-Sep 1938

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... . The blast, which by its own content admitted being inspired by the launch- ing of the "Motion Pictures Are Your Best Entertainment" campaign, was is- sued through the Gotham headquar- ters of the Legion of Decency, and un- dertook to warn the industry that, drive or no drive, the well-known Legion would not for a minute relax its vigi- lance or its eagerness to challenge any motion pictures which ...