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11. Variety Sep 1938

Variety131-1938-09_0105

12. Variety Sep 1938

Variety131-1938-09_0151
... 'little fellow' is as much entitled to full benefits as the affiliated or larger independent circuits. Satis- factory, solution of the problem has not yet been reached, but the mat- ter is being pressed and most com- mittee members believe the answer rests in extending the contest until late January or early February. Budget for the 'Motion Pictures Are Your Best Entertainment' drive was set for ...

13. Variety Oct 1938

Variety132-1938-10_0082
... this his work is receiving comment in the film colony. He's appearing with Father Flanagan in 'The City of Little Men* as well as in a short, 'The World is Yours,' made as bally for 'motion- pictures are your best entertainment' campaign. George Abbott will not get screen credit for the film version of 'What a Life,' which Paramount recently bought. It is the first time the producer has not put a ...

14. Variety Nov 1938

Variety132-1938-11_0005
... Best Entertainment' campaign. He said that such elements as the depression, beat wave and loose talk by several executives, ais well as in- ternal dissension within the industry, had caused 135,000,000 people to wonder what was wrong, as well as having an influence on production brains—'such as they may be*. Schaefer continued that the pix executives had built up the finest campaign that the industry ...

15. Variety Nov 1938

Variety132-1938-11_0089
... 24 VARIETY WeJnefiday, November 9, 1938 METRO-GOLDWYN MAYER PICTURES ARE YOUR BEST ENTERTAINMENT! CAPITOL VnOADWAY « Ultt STRKET 2ni Wg W«tb M-O-M p(»«iil« WALLACE BECRY MICKEY ROONEY RADIO CITY MUSIC HAIL 1* YOUNG DR. KilDARE ■ wtt, LE\V AYfiES ^ LiONEt 8A.RfirM0R ...

16. Variety Nov 1938

Variety132-1938-11_0135
... . be New York and prob- able that the RiVoli will get 'Island' in'line with pre-release plansi Spe- cial exploiteers wilt be .put on to cover the six.-testing engagements. Have You ah Aspirin? Judges who will make final awards of prizes in the Movie Quiz contest being conducted by Motion Pictures Are Your Best Entertainment, Inc ...

17. Variety Nov 1938

Variety132-1938-11_0191
... ikDiigs, So He s Going to L A By Joe Laurie^ Jr. Coolacres, CaL, iJov, 22. Dear Joe: Well, here I am, not so well. Laying in bed with a bum gam and a bad fln. It all comes from .trying to make.,.;Motion Pictures Are Your Best Entertainment' posslb],e. After all the lessons I got in exploitation I should have known better, but like a kid touching the fire to make sure that's what burned him, I tried c ...

18. Variety Nov 1938

Variety132-1938-11_0246
... co- operative ads and . unprecedented news coverage. With the fortunate lineup of outstanding attractions re- leased by Hollywood during that time, plus this national acclaim, the American public has once more be- come picture conscious, and con- vinced that truly 'Motion Pictures Are Your Best Entertainment' Besides converting unfavorable public reaction 'to the present sym- pathetic appreciation ...

19. Variety Jan 1939

Variety133-1939-01_0047
... (no less than 109 in '37-38 running under 67 minutes), reissues had not helped much, and very definite resistance to rentals for the new season was being felt. The alarm created among the distributors no doubt justified the 'Motion Pictures Are Your Best Entertainment' idea, even if the average theatre operator thinks it has been worth much less to him than ...

20. Variety Mar 1939

Variety133-1939-03_0123
... . The only trouble with playing a Temple picture is that after it leaves your house looks like the grandstand of a baseball field in winter. Aggie was telling me that when' she visited a friend of ours at the local hospital she saw a poster hanging up in the Maternity Ward saying 'Moving pictures are your best entertainment' The guy that ...