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1. Variety Aug 1938

Variety131-1938-08_0058
... . Its dominant job was to in- fuse his own unparalleled organization with the conviction that they were working for the Greatest Show on Earth, and were ready to Gfebrge J, Schaefer and those who are mem bers of his committee are getting the thrill of their business lives because 'Motion Pictures Are Your Best Entertainment' drive is headed to sure success ...

2. Variety Aug 1938

Variety131-1938-08_0072
... . Gets Under Way Oklahoma City, Aug. 9. At a meeting of Oklahoma theatre exhibs at the Biltmore hotel last Thursday (4) the 'Movies Are ,Your Best Entertainment' . exploitation movement pulled into full swing in the state with approximately ...

3. Variety Aug 1938

Variety131-1938-08_0079
... . n AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can-' celled elaborate road-show plans for this glorious and truly road-show picture in, order to bring it directly, to the public at popular prices ...

4. Variety Aug 1938

Variety131-1938-08_0142
... . Regional follows a similar confab held last week in Kansas City for the midwestern and Rocky Mountain operations of.. SkbiirasBros.,' and takes the place of a proposed ~na-t tional convention previously ^sched- uled- for Del Monte. Meeting, is to discuss film product bought for the 1938-39 season and general theatre operating problems. Circuits' par' ticipation in the 'Motion Pictures Are Your Best ...

5. Variety Aug 1938

Variety131-1938-08_0225
... success of the scheme. . He claims the theatre has the best chance in 25 years to build new audiences, fhe main requirement for carrying out the proposal is initia- tive, he says; He, points to the example jet by the film businiess, Which, when grosses tumble, co- operates in a $1,000,000 'Motion Pic- tures Are Your Best Entertainment' drive. He explains that legit doesn't need any such amount of coin ...

6. Variety Aug 1938

Variety131-1938-08_0232
... £ Charm' United Artists PROVES that Motion Pictures are your best Entertainment with . . . ALL BIG ONES "Algiers" "Drums" "There Goes My Heart" - — "The Cowboy and the Udy" 'The Young in Heart" See Pages 36-37 Oct. 14th Oct. 25th Oct. 7th ...

7. Variety Aug 1938

Variety131-1938-08_0253
... . up profit to' stimulate their use. Film ex- dianges are ha^Hiinp the material as a voluntary contribution to the drive. S«. CaUfsrois Set hos Angeles, Aug. 30. . Industry is sJl set locally to in- augurate the Greater Movie Season drive Sept 1, as part of the nation- wide campaign to drive home the message that 'Motion Pictures Are Your Best Entertainment ...

8. Variety Aug 1938

Variety131-1938-08_0261

9. Variety Sep 1938

Variety131-1938-09_0011

10. Variety Sep 1938

Variety131-1938-09_0014
... ; and with- drawn by his chief. Attorneys used as their principal argument in favor of the gimmicks, the present national' ovie Quiz' con- test in conjunction with 'Motion Pic- tures Are Your Best Entertainment' drive ...