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1. Motion Picture Herald Jul-Aug 1938

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... July 3 0, 19 3 8 MOTION PICTURE HERALD 13 "Movies Are Your Best Entertainment WITH every promise of enthusiastic support from all factions, industry leaders on Wednesday launched formal plans for a far-reaching institutional advertis- ing campaign to be spread across the nation during the last four months of this year with "Movies Are Your Best Entertain- ment" as the theme song and slogan ...

2. Motion Picture Herald Jul-Aug 1938

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... . The drive, with the slogan "Movies Are Your Best Entertainment," will be financed jointly by the three branches of the indus- try and it was for the purpose of obtaining pledges of financial support from independ- ent circuit owners that George J ...

3. Motion Picture Herald Jul-Aug 1938

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... ^lovies Are Your Best Entertainment." The remainder of the budget will be for 5,000 contest prizes, $250,- 000, and for literature, lobby displays and the production of the short subject, $150,000 to §175,000. The preparation of a booklet containing questions to be answered by entrants in the "movie quiz" contest is already under way, and 100,000,000 copies will be distributed to theatres hy September 1st ...

4. Motion Picture Herald Jul-Aug 1938

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... . MARIE ANTOINETTE AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

5. Motion Picture Herald Jul-Aug 1938

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... . In this connection, George J. Schaefer, distribution executive of United Artists and chairman of the committee of the industrywide campaign now in prepara- tion with the slogan "Movies Are Your Best Entertainment," last week quoted an estimate of ...

6. Motion Picture Herald Jul-Aug 1938

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... . Because of the quantity the cost to exhibitors has been kept down to $5.50 a thou- sand copies. The industry's message to the public, outlining its reasons for the slogan "Mo- tion Pictures Are Your Best Entertainment" and the official rules of the contest will preface the booklet ...

7. Motion Picture Herald Jul-Aug 1938

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... (''Motion Pictures Are Your Best Entertainment") M-G-M has cancelled elaborate road-show plans for glorious ''Marie Antoinette," a truly road-show picture, in order to bring it directly to the public at popular prices as the first of the great ...

8. Motion Picture Herald Jul-Aug 1938

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... MOTION PICTURE HERALD August 27, 1938 This Week n P ict u r e s m /NTERNATIONAL cooperation in the "Motion Pictures Are Your Best Entertainment" campaign for ivhich the industry's showmanship re- sources have been assembled, coordinated and set in pleasing array for release to the public starting next Thursday is ex- emplified pictorially left and below by Canadian and Georgian exhibitors ...

9. Motion Picture Herald Nov-Dec 1938

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... . Behind it all the WPA authors felt that produced according to their plans the play would be, in reality, a means of showing that "Motion Pictures Are Your Best Entertainment." Instead of getting praise for what they felt, so they said, was an attempt to glorify the history of motion pictures, the federal theatre officials received what they considered a "slap in, the face ...

10. Motion Picture Herald Nov-Dec 1938

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... : Harold Friary, manager of the Field's Corner theatre in Dorchester, Mass., became a father the other day, and on his card announcing the arrival, stated: "Raising Children Is Your Best Entertainment." V Theatrical ad reported by the London Era ...