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41. The Film Daily Jul-Sep 1938

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... ) 100 MICH JHEATERS OKAY AD CAMPAIGN it's "Motion Pictures," Not "Movies" "Motion Pictures Are Your Best Entertainment" was decided yesterday as the ofticial slogan of the industry's advertising campaign. The word "movies" formerly had been used in place of "motion pictures." U. S ...

42. The Film Daily Jul-Sep 1938

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... . Co-op. Theaters of Mich, to Meet Tuesday on Drive Most of the Detroit territory ex- hibitors will make their pledges to the "Motion Pictures Are Your Best Entertainment" campaign in one lump sum, it was ...

43. The Film Daily Jul-Sep 1938

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... (Continued on Page 4) U. 5. Distribs. Concerned by German and Brit. Dubbing for French Market Cliff Lewis Names Coast Committee on Biz Drive West Coast Bureau of THE FILM DAILY Hollywood—Cliff Lewis, chairman of the committee of "Motion Pic- tures Are Your Best Entertainment" yesterday announced the members of his committee ...

44. The Film Daily Jul-Sep 1938

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... . MacCullom, Jules Rubens, Mort Goldberg and Jack Kirsch. Essaness contributed $3,000; Jones, Linick & Schaffer, $1,000; Great States Circuit, $500, and many others whose subscriptions will be announced Monday. Philadelphia — President Lewen Pizor of the UMPTO yesterday an- nounced that his organization would meet Wednesday morning to dis- cuss the "Motion Pictures Are Your Best Entertainment" campaign ...

45. The Film Daily Jul-Sep 1938

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... this territory with the national "Motion Pictures Are Your Best Entertainment" campaign this Fall. Maurice Shulman, president of Allied and Irving C. Jacocks, Jr., president of MPTO, will preside, and Dr. J. B. Fishman will report on the recent meeting in New York, at which the cam- paign was proposed and outlined ...

46. The Film Daily Jul-Sep 1938

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... (Continued on Page 6) Minnesota Exhibs. Respond 100 % To Al Steffes, Andy Smith's Drive Plea Screen Actors Guild Pledges Support to Film Biz Drive West Coast Bureau of THE FILM DAILY Hollywood — Enthusiastic support of the "Motion Pictures Are Your Best Entertainment" campaign now in progress was pledged by execu- tives and members of the board of ...

47. The Film Daily Jul-Sep 1938

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... . "MARIE ANTOINETTE" AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

48. The Film Daily Jul-Sep 1938

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... 'Motion Pictures Are Your Best Entertainment' and whereas this campaign is designed to improve business conditions gen- erally while improving those of our own industry particularly therefore be it resolved that the Screen Actors Guild herewith endorse that cam- paign and pledges its enthusiastic support in this endeavor ...

49. The Film Daily Jul-Sep 1938

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... . & * * A contest for exhibitors was an- nounced by the committee heading the industry's monster business drive. "Motion Pictures Are Your Best Entertainment," campaign slo- gan, rapidly came to front with companies using slogan on mail. Harold B ...

50. The Film Daily Jul-Sep 1938

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... . Theaters have felt the hard times along with all other busi- ness. The campaign is an at- tempt to win the public back to the box office. It aims to plant in every consciousness the slo- gan, "Moving Pictures Are Your Best Entertainment ...