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1. Silver Screen May-Oct 1939

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... —sow the seeds of peace in the heart of every human being. Give us more pictures that "pack a punch"—the "Dawn Patrol" variety. Sincerely, Murrell C. Wellman, Jotiet, III Dear Sir: Although heartily endorsing the slogan, "Movies are your best entertainment," I have just one criticism to make, and this irks me, no end ...

2. National Board of Review Magazine Jan 1936 - Dec 1938

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... . Exhibitors will welcome the co- operation of the Councils in support of the drive, which is not only to stimulate theatre attendance, but to create good will and to make the public motion picture conscious. The slogan of the campaign is "Motion Pic- tures are Your Best Entertainment," and those in community motion picture groups who so actively give their effort to this work must agree with this ...

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... Timely Topics M otion pictures are your best entertainment. ... To those of us concerned with the making of motion pictures, that phrase ought to be more than just the catchy slogan of a nation-wide campaign to make the public more picture conscious ...

4. Hollywood Spectator 1937-39

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... ; back to the husband’s back as he enters the "MOVIES Are Your Best Entertainment” By Mabel Keefer "What is that slogan soundin’ for?” said Files-on-Parade. "To bring you back, to bring you back,” the Colour-Sergeant said ...

5. Hollywood Spectator 1937-39

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... , “Motion Pictures Could Be Your Best Entertainment.” ... A screen memory; W. C. Fields inheriting a lot of money in Call It a Day, smashing into the car of a road hog; buying a new car and repeating the pro- cess until he got out of his system all the things he had yearned to do when he could afford but one car ...

6. Hollywood Spectator 1937-39

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... ★ THERE GOES MY HEART ★ VALLEY OF THE GIANTS STRAIGHT. PLACE AND SHOW ★ STARLIGHT OVER TEXAS TOUCHDOWN. ARMY ★ THE NIGHT HAWK Motion Pictures Could Be Your Best Entertainment ...

7. Heinl Radio Business Letter 1938:Jul-Dec

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... 9/2/38 NAB CLASHES WITH MOVIES ON PUBLICITY Organized broadcasters and the motion picture industry crossed horns this week in an exchange over advertising. Ed Kirby, NAB Public Relations Director, in a letter to Howard Dietz, Metro-Goldwyn Mayer official and Chairman of the "Movies Are Your Best Entertainment Campaign", complained against the ...

8. Hollywood Jan-Dec 1938

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... ■ri:i«:OT/M&]«*]:i By LLEWELLYN MILLER Two Big Events in an Editor's Month The "Movie Quiz*' and Corrigan Motion Pictures Are Your Best Entertainment | There is a most amusing story behind the slogan, above, which is being used in thousands of theatres and by hundreds of thousands of eager contest entrants in the big "Movie Quiz" now under way ...

9. Hollywood Jan-Dec 1938

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... convenient for his fellow literary light City_ 10 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

10. Hollywood Jan-Dec 1938

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... receive the stunning Sonja Henie knit- ted garments and the figure skating blades which the little star endorses. Above you see her in the spectacular ice ballet number from My Lucky Star, her newest film, reviewed above 12 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

11. Hollywood Jan-Dec 1938

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... . H "I'd be there yet—or in jail—but for him," he repeats in a low and serious voice. The man he met was Angelo Patri, famous throughout the world as a child 14 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

12. Hollywood Jan-Dec 1938

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... S.Cobb seem to be having a good time, too 16 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

13. Hollywood Jan-Dec 1938

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... ! 38 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

14. Hollywood Jan-Dec 1938

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... . Her crew is named Rolf, and he is a prize winning Great Dane 40 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

15. Hollywood Jan-Dec 1938

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... . Irene, he told us, was too young to bother her curly head with thoughts of Olympic medals. That could come ten years from MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

16. Hollywood Jan-Dec 1938

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... . 46 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

17. Hollywood Jan-Dec 1938

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... . You'll see it in Topper Takes a Trip 48 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

18. Hollywood Jan-Dec 1938

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... , ©ordon Oliver and Judith Barrett turned up at the station to welcome the Movieland Tourists, and presented the key of the city to the senior member, the charming little sight-seer who has celebrated her eighty-third birthday 50 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

19. Hollywood Jan-Dec 1938

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... . Where there is a guest of honor, for example, all the 52 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

20. Hollywood Jan-Dec 1938

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... . Rush name on penny cardr /or sample outfit,detail*. ACT NOW! WILKNIT HOSIERY CO. >ept. 9-L, Greenfield, Ohio 54 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

21. Hollywood Jan-Dec 1938

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... —will you faithfully follow instructions? If so, WRITE: Perfect Voice Institute, Studio 1588, 64 E.Lake St., Chicago 56 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT 1) 'ill ...

22. Hollywood Jan-Dec 1938

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... . 58 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

23. Hollywood Jan-Dec 1938

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... . Rush without charpre (1) 32-pn Tell me how to qualify lor one. Education P N;ime Mail Coupon today sure / Address 60 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT I \M ...

24. Hollywood Jan-Dec 1938

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... ! GINGER CAKES 1 cup shortening 1 cup sugar 1 egg 1 cup molasses 4 cups all-purpose flour 1 tsp. soda 1 tsp. ginger 62 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT mm ...

25. Hollywood Jan-Dec 1938

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... !" Young Garfield stayed with the Founda- tion seven months. When he left he got a job as an apprentice with the Eva Le 64 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT 13 'II* ...

26. Hollywood Jan-Dec 1938

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... -&Q- MOTION PICTURES ARE YOUR BEST ENTERTAINMENT! ...

27. Photoplay Jul - Dec 1938

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... BY JACK WADE G • ENTLEMEN and Children First" is our own pri- vate slogan for Hollywood this month. What with "Motion Pictures Are Your Best Entertainment" and all the rest of the Hollywood super- sales phrases currently lodging in your hair via press, radio, screen and billboard, we thought we ...

28. Photoplay Jul - Dec 1938

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... J.eO- MOTION PICTURES ARE YOUR BEST ENTERTAINMENT! PHOTOPLAY ...

29. Radio Mirror Nov 1938 - Apr 1939

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... ." * * * The Stroud Twins are on a personal appearance tour now that they have finished with the Chase and Sanborn hour. * * * Two boys can thank Al Jolson for a job, and the "Motion Pictures Are Your Best Entertainment" drive is indebted to him for a clever piece of promotion ...

30. The Film Daily Oct-Dec 1938

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... . Domestically, there is every encourage- ment for it to do so. The impetus de- rived from the "Motion Pictures Are Your Best Entertainment" campaign, now in progress, and from the better quality of product turned out of late by Hollywood is credited with ...

31. The Film Daily Oct-Dec 1938

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... . The combination announces on the same frame the day or days the picture is to be shown, a replica of the Movie Quiz seal, the fact that the picture is of the Quiz group and the industry slo- gan, "Motion Pictures Are Your Best Entertainment ...

32. The Film Daily Oct-Dec 1938

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... Kid," "Heart of the North," and "Blackwell's Is- land," is tied in with "Motion Pic- tures Are Your Best Entertainment" campaign. Joe Cunningham and Larry Williams, Warner featured players, appear in the trailer titled "The Smiths Take a Short Trip ...

33. The Film Daily Oct-Dec 1938

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... . 20-Mile Route Is Planned For Toronto Drive Parade Toronto—Instead of following a five-mile route, as originally plan- ned, Toronto's "Motion Pictures Are Your Best Entertainment" parade, Oct. 22, will cover a route of be- tween 20 and 25 miles along some of the city's principal streets. Dewey D ...

34. The Film Daily Oct-Dec 1938

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... . Anitra, a psychic, two ques- tions with a 50-cent purchase; four with a $1 purchase, and a complete reading for a purchase of $2 or more. Mme. Anitra has been "held over" for the second week. "Next thing you know," says Johnny, "they'll start using the slo- gan, 'Drugstores Are Your Best Entertainment'.'' Chi ...

35. The Film Daily Oct-Dec 1938

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... shadows that are a great teacher a great cultural influence a world unifying force here is one of the finest tributes ever paid our industry no doubt inspired by the industry Drive T T T • • • ATTENTION-GETTING Ad that one in last Sunday's New York papers "Metro-Goldwyn-Mayer Pictures Are Your Best Entertainment" showing Leo taking over Broadway with five shows ...

36. The Film Daily Oct-Dec 1938

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... : "Believe it or not I was waiting for a clue!". . . • First plug in a picture for "Movies' Greatest Year" appears in Universal's "Lady Luck," with the slogan "Motion pictures are your best entertainment" cleverly worked in dialogue ...

37. The Film Daily Jul-Sep 1938

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... . To sell the quality of motion picture entertain- ment"—From the address by Ceorge J. Schaefer. DRIVE SLOGAN "Movies Are Your Best Entertainment." PROPOSED DRIVE PERIOD Sept. 1 to Dec. 31, 1938. THE BUDGET $1,000,000, 5500,000 of which has been pledged by the distributors and ...

38. The Film Daily Jul-Sep 1938

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... . Temporarily deferred by the ab- sense from the city of two other im- portant members of the negotiat- ing committee, Ned Depinet and {Continued on Page 4) 18 Scheduled by George J. Schaefer for the Next Fortnight Eighteen regional meetings rela- tive to the "Movies Are Your Best Entertainment" campaign have been scheduled for this week and next by George J ...

39. The Film Daily Jul-Sep 1938

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... .'s for Film Biz Drive Has Been Discarded West Coast Bureau of THE FILM DAILY Hollywood—The plan to send out a trainload of stars to make person- al appearances for "The Movies Are Your Best Entertainment" campaign has been discarded by the Coast branch of the committee ...

40. The Film Daily Jul-Sep 1938

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... . and its film interests in Italy, Eman- uel Cohen, head of Major Pictures, returned yesterday from Europe on the Aquitania. Cohen, who went back to Europe within two days af- (Continucd on Page 7) Palfreyman at Detroit for Ad Drive Regional First of the regional meetings in connection with the "Movies Are Your Best Entertainment" campaign gets under way today in Detroit ...

41. The Film Daily Jul-Sep 1938

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... ) 100 MICH JHEATERS OKAY AD CAMPAIGN it's "Motion Pictures," Not "Movies" "Motion Pictures Are Your Best Entertainment" was decided yesterday as the ofticial slogan of the industry's advertising campaign. The word "movies" formerly had been used in place of "motion pictures." U. S ...

42. The Film Daily Jul-Sep 1938

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... . Co-op. Theaters of Mich, to Meet Tuesday on Drive Most of the Detroit territory ex- hibitors will make their pledges to the "Motion Pictures Are Your Best Entertainment" campaign in one lump sum, it was ...

43. The Film Daily Jul-Sep 1938

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... (Continued on Page 4) U. 5. Distribs. Concerned by German and Brit. Dubbing for French Market Cliff Lewis Names Coast Committee on Biz Drive West Coast Bureau of THE FILM DAILY Hollywood—Cliff Lewis, chairman of the committee of "Motion Pic- tures Are Your Best Entertainment" yesterday announced the members of his committee ...

44. The Film Daily Jul-Sep 1938

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... . MacCullom, Jules Rubens, Mort Goldberg and Jack Kirsch. Essaness contributed $3,000; Jones, Linick & Schaffer, $1,000; Great States Circuit, $500, and many others whose subscriptions will be announced Monday. Philadelphia — President Lewen Pizor of the UMPTO yesterday an- nounced that his organization would meet Wednesday morning to dis- cuss the "Motion Pictures Are Your Best Entertainment" campaign ...

45. The Film Daily Jul-Sep 1938

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... this territory with the national "Motion Pictures Are Your Best Entertainment" campaign this Fall. Maurice Shulman, president of Allied and Irving C. Jacocks, Jr., president of MPTO, will preside, and Dr. J. B. Fishman will report on the recent meeting in New York, at which the cam- paign was proposed and outlined ...

46. The Film Daily Jul-Sep 1938

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... (Continued on Page 6) Minnesota Exhibs. Respond 100 % To Al Steffes, Andy Smith's Drive Plea Screen Actors Guild Pledges Support to Film Biz Drive West Coast Bureau of THE FILM DAILY Hollywood — Enthusiastic support of the "Motion Pictures Are Your Best Entertainment" campaign now in progress was pledged by execu- tives and members of the board of ...

47. The Film Daily Jul-Sep 1938

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... . "MARIE ANTOINETTE" AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

48. The Film Daily Jul-Sep 1938

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... 'Motion Pictures Are Your Best Entertainment' and whereas this campaign is designed to improve business conditions gen- erally while improving those of our own industry particularly therefore be it resolved that the Screen Actors Guild herewith endorse that cam- paign and pledges its enthusiastic support in this endeavor ...

49. The Film Daily Jul-Sep 1938

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... . & * * A contest for exhibitors was an- nounced by the committee heading the industry's monster business drive. "Motion Pictures Are Your Best Entertainment," campaign slo- gan, rapidly came to front with companies using slogan on mail. Harold B ...

50. The Film Daily Jul-Sep 1938

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... . Theaters have felt the hard times along with all other busi- ness. The campaign is an at- tempt to win the public back to the box office. It aims to plant in every consciousness the slo- gan, "Moving Pictures Are Your Best Entertainment ...

51. The Film Daily Jul-Sep 1938

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... . Exhibitors present indicated they would personally contact theater- men who were unable to attend the meeting. Set Harrisburg Plans Harrisburg, Pa.—Plans for local participation in the "Motion Pic- tures Are Your Best Entertainment" campaign were completed at a man- agers, meeting here yesterday ...

52. The Film Daily Jul-Sep 1938

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... . To Start Barrett Short First RKO Pathe short starring Sheila Barrett, mime, will be put into production the week of Aug. 29, it was learned yesterday. Drive's Roto Plug Memphis, Tenn.—Commercial Appeal will get behind the "Motion Pictures Are Your Best Entertainment" campaign and already has scheduled a full page in its roto section for Sunday, Aug ...

53. The Film Daily Jul-Sep 1938

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... . Em- phasis is on the intricacies and mag- nitude of movie-making, designed to show why "Motion Pictures Are Your Best Entertainment." Scenarists dis- cuss the problems of script-making, directors write informatively of their art, the development of the movies is reviewed from a score of interesting angles ...

54. The Film Daily Jul-Sep 1938

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... ; Elect Officers Denver—Enthusiasm at the con- vention of the Theater Owners and Managers of the Rocky Mountain Region for "The Motion Pictures Are Your Best Entertainment" was at a high pitch. The members felt it was the most constructive move in industry ever conceived and vot- ed unanimously to support it ...

55. The Film Daily Jul-Sep 1938

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... performances of exhibitors and distributors in the field. In the name of the greatest industry in the world, I ask that every member of it give his everything so that the public will never forget that Motion Pictures Are Your Best Entertainment. George J ...

56. The Film Daily Jul-Sep 1938

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... . That corking campaign press book, invalu- able in itself, has proven a spur to exhibi- tor initiative, and the results, in part, may be noted daily in the special "Motion Pic- tures Are Your Best Entertainment" pages in this newspaper ...

57. The Film Daily Jul-Sep 1938

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... novelties, were amazed to see a big banner strung high in the tent over the play- ground of the aerial artists which read: "Motion Pictures Are Your Best Entertainment ...

58. The Film Daily Jul-Sep 1938

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... $250,000 "Movie Quiz" con- test, part of the "Motion Pictures Are Your Best Entertainment" campaign, will hit the 8,000,000 mark. This figure is predicated upon the big demand for the "Quiz" booklets in the opening weeks of the contest as compared with that experienced in like periods in other contests (Continued on Page 7 ...

59. The Film Daily Jul-Sep 1938

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... . MOVE FOR ANNUAL BIZ DRIVE GETS SUPPORT (Continued from Page 1) and RKO, and the vice-prexy of Co- lumbia, were enthusiastic over the early results of the "Motion Pictures Are Your Best Entertainment" cam- paign and characterized it as "a boon to business ...

60. Boxoffice Jul-Sep 1938

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... “Movies Are Your Best Entertainment” thought, Dietz said newspaper publishers with control over 300 Hollywood corre- spondents are in favor of the idea and have already expressed a willingness to cooperate. City officialdom will be called $ 1 , 400,000 Univ. Deal New York ...

61. Boxoffice Jul-Sep 1938

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... assembled exhibitors here, when he rapped Air-Caster Jimmy Fidler. Manta complained of Fidler’s comment about the campaign recently when the commentator said: “The initials of the movie campaign, 'Movies Are Your Best Entertainment,’ spell out ‘MAYBE ...

62. Boxoffice Jul-Sep 1938

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... (“Motion Pictures Are Your Best Entertainment”) M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

63. Boxoffice Jul-Sep 1938

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... ’ Are Your Best Entertainment” committee to join other noted screen writers in con- tributing by-line stories for nationwide newspaper and magazine coiisumption in Publicists Olenick and Weintraub recently sued their client (the other one ...

64. Boxoffice Jul-Sep 1938

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... . This week the local committee meets to lay plans for this section’s part in the national “Motion Pictures Are Your Best Entertainment” campaign. Ken Rockwell, promoted to management of the Albee, says the house staff at that theatre will be much the same as last year on reopening ...

65. Boxoffice Jul-Sep 1938

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... . These ads have been clev- erly designed to, first of all, sell institutionally that “Mo- tion Pictures Are Your Best Entertainment.” There will be between 20 and 25 such ads running in about 2,000 leading newspapers through- out the month of Septem- ber ...

66. Boxoffice Jul-Sep 1938

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... THE AVERAGE MOVIE-GOER SPEAKS HIS MIND... MOTION PICTURES ARE YOUR BEST ENTERTAINMENT BOXOFFICE August 27 ...

67. Boxoffice Jul-Sep 1938

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... ‘Motion Pictures Are Your Best Entertainment’.” Leo Abrams, chairman of the distribu- tors’ committee, is marshalling selling forces to contact every theatre owner. Ex- change managers are visiting circuit heads ...

68. Boxoffice Jul-Sep 1938

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... daily had erroneously listed him among its supporters. He could do worse than to belong to an organization that is, after all, fighting his battles. Anyone who doubts that the "Motion Pic- tures Are Your Best Entertainment ...

69. Boxoffice Jul-Sep 1938

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... . Spyros Skouras, president of National (Continued on page 42-A) Pledge n Drive 77 Support Unanimous support of the “Motion Pictures Are Your Best Entertainment” drive is hereby pledged by three National Theatres-Fox West Coast circuit executives during one of the sessions of the ...

70. Boxoffice Jul-Sep 1938

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... ., personally pass- ing among the tables to obtain the neces- sary pledge cards from individual exhibi- tors, the St. Louis territory practically went over the top 100 per cent for the “Motion Pictures Are Your Best Entertainment ...

71. Boxoffice Jul-Sep 1938

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... . “However, we felt that mere- ly a “greater movie season” was not strong enough. “The present plan of bringing before the moving-going public that ‘motion pic- tures are your best entertainment,’ em- phasized by the gigantic ...

72. Boxoffice Jul-Sep 1938

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... “Motion Pic- tures Are Your Best Entertainment” slo- gans are prominently emblazoned. Other exchanges were set to follow suit, hav- ing wired their respective New York of- fices for permission. It is planned to allo- cate the job to one man so as to preserve uniformity in the dress-up ...

73. Boxoffice Jul-Sep 1938

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... . The blast, which by its own content admitted being inspired by the launch- ing of the "Motion Pictures Are Your Best Entertainment" campaign, was is- sued through the Gotham headquar- ters of the Legion of Decency, and un- dertook to warn the industry that, drive or no drive, the well-known Legion would not for a minute relax its vigi- lance or its eagerness to challenge any motion pictures which ...

74. Boxoffice Jul-Sep 1938

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... “the motion picture business was still the greatest business in the world.” Though he had been away from this continent during the period when arrange- ments had been made by the film indus- try for the “Motion Pictures Are Your Best Entertainment ...

75. Boxoffice Jul-Sep 1938

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... .” One section of the exhibit was given over to a display of the golden and silken banners, placards and easel signs setting forth the “Motion Pictures Are Your Best Entertainment” campaign and telling the public about the ...

76. Boxoffice Jul-Sep 1938

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... HOORAH fOR we %*fLiiT£ ond blue One of the main objectives of the great industry cam- paign .. /'Motion Pictures Are Your Best Entertainment" ...is to sell the country on the solid fact that motion pic- tures know how to give the American family the best in wholesome entertainment. And ...

77. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment.” A Scintillating Singleton What with the heat wave and the long Labor Day weekend, previews were as scarce as Republicans in Hollywood last week, forcing the hungry reviewers to catch up on their ...

78. Boxoffice Jul-Sep 1938

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... . Appearing in Salt Lake City in connec- tion with the “Motion Pictures Are Your Best Entertainment” drive was Cecilia Parker, another Metro player, due to re- main there for several days. Further east was Hugh Herbert, who opened a four- week tour in Atlantic City and planned to work westward, making appearances in key cities ...

79. Boxoffice Jul-Sep 1938

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... ! FIRST PRIZE s 50,000 00 - 5403 OTHER AWARDS! Get your free entry booklet and see the Movie Quiz pictures! MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Simple block 24 sheet easy to make up locally. TO WIN MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Suggested 24 sheet with red background to attract attention to your theatre ...

80. Boxoffice Jul-Sep 1938

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... . That "Motion Pictures Are Your Best Entertainment" is a most potent publicity theme there can be no ques- tion. But, there must be more red blood in this re- juvenation campaign than can be found in mere plati- tudes ...

81. Boxoffice Jul-Sep 1938

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... . “Movies Are Your Best Entertainment,” but we still maintain that a modern movie is not very entertaining in a ramshackle, run-down theatre. It’s the old “silk purse- sow’s ear” situation. MOHAWKS ARE [oNO'ljVED Coo- Every day is "Parade Day ...

82. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment,” says E. M. Hartley, head of the sound equipment di- vision of National Theatre Supply Com- pany. Hartley, just returned to headquarters from a Midwestern trip, reports a very satisfactory pick-up in demand for new sound systems and projectors, particu- larly in the St ...

83. Boxoffice Jul-Sep 1938

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... Plenty for the "Greatest Year" Concrete proof of the wholehearted ex- hibitor support being given the “Motion Pictures Are Your Best Entertainment” drive is supplied by Olivia de Havilland as she receives a special shipment of “Movie Quiz” books for the ...

84. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment” drive in this area, and its upward effect on grosses in FWC houses, independent exhibitors of the community are manifest- ing more leisurely caution before ventur- ing opinions ...

85. Boxoffice Jul-Sep 1938

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... “Motion Pictures Are Your Best Entertainment” campaign. It is probable that a parade will be part of the plans. The Veiled Prophet parade and ball an- nually draws many thousands of visitors to St. Louis and as a result the local bally- hoo for the Quiz contest is sure to benefit theatres over a large section of the mid- dle-west, south and southwest ...

86. Boxoffice Jul-Sep 1938

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... ” and urging all citizens of the state to partici- pate “to the fullest measure in the cele- bration and presentation of the splendid pictures which have been prepared by the studios in their avowed purpose of demon- strating that motion pictures are your best entertainment.” Papers ignored it ...

87. Boxoffice Jul-Sep 1938

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... . The road- show will also play the Moose Jaw Capitol. Theatres in Regina are taking “spot” announcements on both radio stations to plug the current “Movies Are Your Best Entertainment” campaign. The radio sta- tions throughout the province, in keeping with those elsewhere in Canada, are irked at the fact they are not receiving any of the ...

88. Boxoffice Jul-Sep 1938

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... ; the value of research and analysis and the study of audience action, and reaction. He wound up his talk with crisp, pointed periods on Motion Pictures, Your Best Entertainment. R. W. Bolstad, comptroller, confined his talk to the financial side of theatre opera- tion and management and Ben Geldsaler to the importance and intricacies of booking. Wendell Farris, K. C ...

89. Boxoffice Oct-Dec 1938

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... . Just check any one of the answers listed for each of these pictures, state the name of the theatre where you saw it and your answer will count as a perfect score for that particular picture. MOTION PICTURES ARE YOUR BEST ENTERTAINMENT the placing of different copy in towns which have more than one newspaper. Ad slogans read ...

90. Boxoffice Oct-Dec 1938

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... Boxoffice’s assurance that, now as always, its columns are open to this and to any other discussion of trade problems. o “THIS IS SPLENDID” Denver— I note with pleasure the pub- licity you are giving “Movies Are Your Best Entertainment ...

91. Boxoffice Oct-Dec 1938

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... . "Red" Kann Boxofflce 9 Rockefeller Plaza New York, N.Y # Dear Red: Even at the risk of becoming repetitious, I find myself thanking you again for your matchless coverage. rely. PAUL GULICK. Coordinator PG:ct Motion Pictures Are Your Best Entertainment Sales Executives Into Field To Negotiate Film Contracts New York ...

92. Boxoffice Oct-Dec 1938

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... . Heating is also indirect. The Mermac Theatre is now in position to ply the citizens of West Bend and sur- rounding territory most persistently with proof that “Motion Pictures Are Your Best Entertainment”—thanks to the property- mindedness of “Augie” Berkholtz ...

93. Boxoffice Oct-Dec 1938

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... ^ IMPROVED AMPLIFIER VOLUME RANGE RES ARE ^ OOR mhiaent ... MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ADDS TO THE PLEASURE OF PATRONS AND PROFIT OF OWNERS ENABLES SMALL AS WELL AS LARGE THEATRES TO REPRODUCE SOUND AS RECORDED BY HOLLYWOOD MANUFACTURED BY ...

94. Boxoffice Oct-Dec 1938

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... . Foster Jackson, of the Elsinore, Elsinore. Robert H. Poole, secretary of the Inde- pendent Theatre Owners, spent Thursday and Friday in Bakersfield assisting local exhibitors in promoting the “Motion Pic- tures Are Your Best Entertainment ...

95. Boxoffice Oct-Dec 1938

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... .” Along the Line of March An engineer of the 40 and 8 society locomotive from Ft. Wayne, Ind., ap- proaching one of the “Motion Pictures Are Your Best Entertainment” bill- boards along the line of march for the American Legion parade in Los Angeles. BOXOFFICE ...

96. Boxoffice Oct-Dec 1938

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... Motion Pictures Are Your Best Entertainment in Modern Theatres That Keep Pace With the Times NminttnniiMW AVALON THEATRE, CLARKSVILLE. TEXAS THE PUBLIC SPEAKS The public pays the Exhibitor more freely and gladly if the Exhibitor meets his people half way with the kind of theatre that appeals to them in appearance and comfort ...

97. Boxoffice Oct-Dec 1938

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... . Cooperative Full Page Ad in Westchester, Pa. Westchester, Pa.— A full page coopera- tive ad with streamer head, “Motion Pic- tures Are Your Best Entertainment,” was carried recently in the Daily Local News. A slug line read: “Trade Follows the Movies ...

98. Boxoffice Oct-Dec 1938

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... ITA OF ONTARIO SEEKS MEANS TO COMBAT INFLUX OF 16MM COMPETITION IN PROVINCE Toronto Stages f Greatest Year Parade; 100,000 to See Array Toronto —With plans completed for the huge, spectacular “Motion Pictures Are Your Best Entertainment ...

99. Boxoffice Oct-Dec 1938

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... its re- spective share toward substantiating the now famous "Motion Pictures Are Your Best Entertainment" claim. As to which measured up as the best of the week, that is purely a matter of individual taste, since all of them contain sufficient meat to satisfy almost any cinematic taste ...

100. Boxoffice Oct-Dec 1938

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... MAJOR EXCHANGES IN LOS ANGELES ARE SILENT ON RECEIPT OF GOVERNMENT QUESTIONNAIRES Booklet Demand Up Los Angeles—Demand by Southern California exhibitors for "Movie Quiz" book- lets and “Motion Pictures Are Your Best Entertainment" campaign accessories regis- tered a slight upturn after two weeks of absolute inactivity when the Paramount exchange, handling accessories for this area ...