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1. Boxoffice Apr-Jun 1963

Boxofficeaprjun182boxo_0558
... — even the old B-movies, hacked beyond impact, and in- terrupted every few minutes for commer- cials—are still your best entertainment. “And television gets its biggest audience of the year when the Motion Picture Acad- emy presents its Oscars ...

2. Boxoffice Jan-Mar 1962

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... . Slugs from the Academy Award kit were used on newspaper ads starting seven days in advance, and the Academy Award trailer was used on the screen three weeks in ad- vance, plugging the contest, $200 in prizes, etc. The Motion Picture Theatr Is Always Your Best Entertainment bee the Oscar-Cast Tomorrow Night 9 ...

3. Boxoffice Apr-Jun 1961

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... . DeWitt, who is 67, said he plans to keep adding to that total right along while he enjoys his retirement because he still be- lieves movies are “your best entertainment.” Chicago Subrun Group Asks Advertising Help CHICAGO ...

4. Sponsor Jan-Apr 1958

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... IN LAS VEGAS.. SWITCH IS TO THE NEW KSHO-TV WHY THE SWITCH? IT'S AS SIMPLE AS. NUMBER TWO IN A FACT-FILLED SERIES * NETWORK, THAT IS. STUDIOS & OFFICES ON THE GROUNDS OF EL RANCHO VEGAS RE MOVIES your best Entertainment ...

Filmbulletin195725film_0467
... local institution, and also to sell the general idea of going to the movies for your best entertainment. The individual theatre and the individ- ual distributor can still sell the individ- ual picture as it comes along as in the past ...

6. Motion Picture Daily Jul-Sep 1956

Motionpicturedai80unse_0344
... began "to go steady," motion brass came up with a slogan, "Movies are your best entertainment." SOoooo along comes NTA prexy Ely Landau who agrees 100 per cent with that statement, but adding the words "when you see them on your tv screens ...

7. Motion Picture Herald Jul-Sep 1956

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... . Good motion pictures are and will continue to be your best entertainment. Lessons from the Circus S OME small town exhibitors have become unduly alarmed at the suspension of the Ringling Bros. Cir- cus and other smaller circuses this season ...

8. Motion Picture Herald Jul-Sep 1956

Motionpictureher204quig_0552
... ,” “Movies Are Your Best Entertainment,” “Bring the Whole Family” (see below). The new popcorn design cup is printed in brown and yellow. It is specially treat- ed to resist absorption of butter, shorten- ing, margarines and oils. The “Vendolite ...

Filmbulletin195624film_0193
... . Mere parroting "Movies Are Your Best Entertainment" is hardly the dynamic promotion necessary to put across our industry's sales pitch. This is not a problem that is limited to any one division of movie business ...

10. Broadcasting Jan-Mar 1956

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... . Toward the end of Inside Beverly Hills James Stewart and his family were shown leaving their home en route to attend the cinema. In an obviously rehearsed plug, Mr. Stewart said: "Movies are your best entertainment ...

11. Motion Picture Herald Jul-Sep 1955

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... “Movies Are Your Best Entertainment” in editorial comment. ▼ Bill Hendley, manager of the Majestic theatre, Gettysburg, Pa., sends in his fine overall campaign on “Davy Crockett”—a good man in a good theatre, handling a small-town situation the way it should be handled ...

12. Motion Picture Herald Jan-Mar 1955

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... . In those days, film service came from General Film Company in Wilkes-Barre, and we had new pictures every day, two reels of various and sundry nature, that added up to “your best entertainment”— forty seven years ago ...

13. Motion Picture Herald Jan-Mar 1955

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... — and we think it will be read by many people who have wondered about some of the news stories that have been circulated concerning “your best entertainment .”—Walter Brooks MANAGERS' ROUND TABLE SECTION, FEBRUARY 5. 1955 37 ...

Televisiondigest1119code_0507
... . TEATURITIS' GRIPS THE TV NETWORKS: The networks are out after top feature films for showing during prime evening hours — even if they have to make them themselves. It was General Teleradio's "Million-Dollar Movie" series which convinced the networks that "movies are your best entertainment ...

15. Motion Picture Herald Jul-Sep 1953

Motionpictureher192quig_0636
... “Movies Are Your Best Entertainment.” Wouldn’t it be swell to open the pages of prominent magazines and see full-page en- thusiastic ads selling all movies to the pub- lic, in all mediums, telling folks what the fall season would bring forth ...

16. Variety December 1952

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... must indeed be your best entertainment. - a •.«v - • ’ • ...

17. Variety September 1952

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... ." In Schine's statement is implicit warning to TV to improve its programs if it is to improve its financial position and exploit the gains it has made. For TOA is embarking on a large-scale public relations program to sell movies to the Ameri- can public as "your best entertainment ...

19. International Projectionist Jan-Dec 1951

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... PROJECTOR MOVIES ARH YOUR BEST ENTERTAINMENT-SEE ONE TONIGHT. MANUFACTURi )NAL PROJECTOR CORPORATION • DISTRIBUTED BY NATIONAL THEATRE SUPPLY ...

20. Variety June 1950

Variety178-1950-06_0067
... . It' looked for a while as if the a moralists, who argue that motion nictures mav be your best entertainment, blit, have no effect otherwise; for gobd or evil, 1had a dreadful point in their favor in “The Men.” A picture that might well melt incumbent officeholders into human be- ings, especially in ...

21. Showmen's Trade Review Oct-Dec 1949

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... ." On the theatre's monthly advertising calen- dars delivered in Belleville and vicinity, For- han is giving prominence to the line: "Movies Are Your Best Entertainment . . . "A LOT FOR A LITTLE." "With so much competition reaching for the elusive dollar," explains the Canadian show- man, "I thought it advisable to introduce and keep driving home this slogan ...

22. Variety Apr 1948

Variety170-1948-04_0081
... . Because of the general pre- dilection towards panning Holly- wood and Hollywood product that's arisen recently, it's not enough any more to sell the industry on a gen- eral basis, such as the "Movies Are Your Best Entertainment" slogan used some years ago ...

23. Motion Picture Herald Nov-Dec 1947

Motionpictureher169unse_0120
... could be shown that "movies are your best entertainment." He got out a 16-page booklet with cover, accenting the attractions for a single week, and carrying goodwill and commercial ads from enough merchants to pay the cost of publication ...

24. The Screen Writer Jun 1947-Mar 1948

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... . what belated but none the less gratifying kind of recognition for our craft. We were told that to the old and self-evident truth — "movies are your best entertainment," something new has been added: the movies must sell the American Way to the world, said Way being the Main Street of a small Mid-western town, which in turn goes to show what capitalism and free enterprise will do for you if you ...

25. Showmen's Trade Review Jul-Sep 1945

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... . Therefore, don't let down your best-entertainment manner. It's a cinch that with a mediocre attraction you stand less chance of good bus'ness than you will if you choose your program with care. Book an all-around good show and advertife it heavily. Ur9 ...

26. Showmen's Trade Review Jul-Sep 1944

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... : "Now, more than ever, movies are your best entertainment—the constant strain that these hectic war days bring is felt by every member of the family from Granddad right down to Junior and Sis. Your daily paper carries scream- ing headlines in every edition, some of them de- pressing, others bringing cheering news of vic- tories achieved against our enemies ...

Televisionrevolu00leerrich_0104
... . Not since Hollywood rose to power has anyone come along to challenge the statement: "Motion Pictures are your best entertainment." Now a new medium arrives which has the potential to challenge the cin- ema's exclusive sway ...

Televisionrevolu00leerrich_0105
... 86 TELEVISION: THE REVOLUTION conflict of authority. Not even the most rabid television addict will dispute the claim that "Motion pictures are your best entertainment." Of course they are. And will continue to be ...

29. Motion Picture Herald Jan-Feb 1943

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... and publicity, he said. It will get un- derway within two weeks. It is the first institutional public relations campaign to be jointly sponsored by the pro- ducers since the 1938 "Motion Pictures Are Your Best Entertainment" drive ...

30. Showmen's Trade Review Jan-Mar 1943

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... ! Aioney spent on good entertainment is well invested. It pays big dividends in mental health and happiness. Movies are your best entertainment. "When you feel tired, fagged out, upset, over- worked ... a good movie show will snap you out of it in a jiffy ...

31. The Film Daily Jan-Mar 1943

Filmdaily83wids_0323
... : "Motion Pictures Are Your Best Entertainment." In tents and barracks from Kodiak to the Andreanofs, movies are not only the best, they are about the only entertainment the men now have. Some 15 mobile projection units, each complete with a generator, for creating power where there is no other source, are being shuttled through the Northern fighting front by both the Red ...

32. Showmen's Trade Review Jan-Mar 1942

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... . "You are conservative in your entertain- ment by attending the Orpheum. And re- member that you are helping the Defense Program because of the Defense Tax that is paid on every admission. "Remember, too, that Motion Pictures Are Your Best Entertainment and your most economical form of relaxation ...

33. Hollywood Jan-Dec 1942

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... ? A. As we say in Hollywood, "Motion pictures are your best entertainment." They arc for me. Q. Who is your closest woman friend, and what qualities make her such? A. Mrs. William Coctz, because she possesses sincerity, a great vitality, sym- pathy, honesty and a terrific sense of humor. Q ...

34. Showmen's Trade Review Apr-Jun 1941

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... : They all got together and sold women on smoking-and our industry obligingly cooperated by having our actresses smoke in scenes of countless photoplays. There wasn't a thing wrong with the campaign "Movies Are Your Best Entertainment," except that somebody saw a quick way to get their money back by tacking a contest onto the idea ...

35. Showmen's Trade Review Jan-Mar 1941

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... . stricted in its musical efforts, movies are your best entertainment. "Our efforts this next year will be toward even greater service and entertainment value." Among the features of Birthday Week were free roses to the ladies, a free bed-room suite and a free car to lucky patrons. This month (March ...

36. Motion Picture Herald Sep-Oct 1940

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... ; • , - ? , am mm mm mm Motion Pictures Are Your Best Entertainment I Guid NOW PLAYING AT THE COURT SQUARE TH EATRE, ENDS SAT. A KING OF BUCCANEERS! AN UNTAMED BEAUTY! OnTheStageOfTheNewtonTheatrelnPersonOneDayWed.July24 Igttlt Gtl 4ni C

37. Variety Sep 1940

Variety139-1940-09_0171
... . The 'Motion Pictures Are Your Best Entertainment* campaign of 1938 was a . step in this direction. The fact that it was less successful than its sponsors probably expected should not discourage further move- ments in the direction of general audience participation ...

38. The Exhibitor Jun-Nov 1940

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... week’s meeting of AMPA at Jack Dempsey’s Restaurant. Other depressions cure suggestions made by Skouras were another campaign simi¬ lar to “Motion Pictures Are Your Best Entertainment” and inter-company co¬ operation in exploiting worthwhile pic¬ tures ...

39. Motion Picture Daily Apr-Jun 1940

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... . Expressing his own opinion, he said, "I abhor duals." He de- scribed the use of giveaways as "dis- graceful," but defended their use. Citing the value of the 1938 cam- paign stressing the slogan, "Motion pictures are your best entertainment," Skouras suggested the establishment of a committee of advertising depart- ment heads to ...

40. Motion Picture Herald Mar-Apr 1940

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... . Franklin, former financial director of the "Mo- tion Pictures Are Your Best Entertainment" drive, is a principal of the producing company. Webb Signs Dog Harry Webb, who has produced, for Metro- politan Pictures, the last of a series of eight pictures with Bob Steele, "Pinto Canyon," last week signed Rin Tin Tin, Jr ...

41. Motion Picture Herald Mar-Apr 1940

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... ! CHARIES IAUCHTON VIVIEN LEIGH Winner of the Academy Award fn her performance as Scarlett O Hara i •■Gone With The Wind." OF LONDON WOMETCO THEATRES ARE YOUR BEST ENTERTAINMENT Rebecca LAURENCE OLIVIER ■ JOAN FONTAINE (Above) The "together" angle selected by Jim Nairn, for top selling of "Sidewalks" at the Up- town, Toronto, was hooked up by the star head blowups ...

42. Boxoffice Oct-Dec 1940

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... , don’t forget, try to make the public believe that “Motion pictures are your best entertainment” by way of SRO business everywhere! William Haggins, usher at the Loew’s- Poli. has been upped to assistant chief of service at that theatre, succeeding Sid- ney S ...

43. Motion Picture Herald Nov-Dec 1939

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... . "The producers have no idea how much they have lost in the past by not advocating and developing a movement encouraging the sug- gestion that the feature pictures be seen from their start. The Motion Pictures Are Your Best Entertainment was a waste of money ...

44. Silver Screen Nov 1938 - Apr 1939

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... . BOYS' TOWN This Packs a Real Wallop— MGM I've seen a lot of pictures in my time, and my time is your time, but never one that is so thoroughly satisfying as "Boys' Town." It is the best advertisement that the Motion Pictures Are Your Best Entertainment cam- paign could have ...

45. Silver Screen Nov 1938 - Apr 1939

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... . But girls with firm knees and stiff legs always have firm dispositions." So now you know. HEN Constance Bennett talks on fashions it's well worth your while isten to her. That's one thing Connie knows. "Black is the most distinctive color a woman can wear," Connie told a group to u Motion Pictures Are Your BEST Entertainment" THE motion picture industry depends on your judgment and welcomes your ...

46. Silver Screen Nov 1938 - Apr 1939

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... . "Black is the most distinctive color a woman can wear," Connie told a group u Motion Pictures Are Your BEST Entertainment" '"J^HE motion picture industry depends on your judgment and welcomes your chal lenge to fresh endeavor, to constant research and experiment ...

47. Silver Screen Nov 1938 - Apr 1939

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... ! Just call me lea MOTION PICTURES ARE YOUR BEST ENTERTAINMENT! Silver Screen ...

48. Motion Picture Herald Jul-Aug 1939

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... . It is designed as pure publicity. The event is to be more jubilee than golden, coming both in contrast with and in sequel to the million-dollar "Motion Pictures are Your Best Entertainment" cam- paign of last year's poignant memory ...

49. Motion Picture Herald Jul-Aug 1939

Motionpictureher136unse_0284
... $3,930 to Paramount Pictures for labor, material and expenses in connection with the making of the industry campaign trailer "Movies Are Your Best Entertainment." The committee bought $1,592 worth of excess paper for the "Movie Quiz" booklet, which was set down as a loss ...

50. Motion Picture Herald May-Jun 1939

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... the audience, no longer miracle or wonder- ment, but rather its competitive money's worth of emotional reaction—entertainment. The ill-fated experiment of the campaign entitled "Motion Pictures Are Your Best Entertainment" punctuated the end of the movie "institutional" era ...

51. Motion Picture Herald Mar-Apr 1939

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... —if "Americanism" ever did collapse, this great industry of ours would be the first to crumble. Just as we carried the sloga-n "Motion Pic- tures Are Your Best Entertainment" in the recent Movie Quiz Contest, so we should carry some similar slogan at this time pertaining to "Americanism" as the ...

52. Motion Picture Herald Mar-Apr 1939

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... !" BOSTON TRANSCRIPT It's easy to agree that motion pictures are your best entertainment!" BOSTON GLOBE "Adult audience screamed with excitement!" BOXOFFICE "Sockeroo! Will win Shirley a new army of fans, young and old!" E ...

53. Motion Picture Herald Mar-Apr 1939

Motionpictureher1341unse_0620
... . There is one shot in the cartoon rough house that will bring a good laugh to showman and patron alike. While the hero and villain are swapping punches, two odd little figures march across the scene bearing a banner inscribed with the sentiment that "motion pictures are your best entertainment ...

54. Motion Picture Herald Mar-Apr 1939

Motionpictureher1341unse_0810
... . Hoyts Circuit's Own "Quiz" When local distributors did not, as a body, come in on a proposal to organize a nationwide "Quiz" campaign, along the lines of America's recent "Movies Are Your Best Entertainment" drive, Hoyts circuit took the initiative and set in motion a "Quiz" through its own theatres ...

55. Variety Mar 1939

Variety133-1939-03_0123
... . The only trouble with playing a Temple picture is that after it leaves your house looks like the grandstand of a baseball field in winter. Aggie was telling me that when' she visited a friend of ours at the local hospital she saw a poster hanging up in the Maternity Ward saying 'Moving pictures are your best entertainment' The guy that ...

56. Variety Mar 1939

Variety133-1939-03_0238
... ^ must have smartness —a fast pace—and originality. If they try to throw vaudeville at them agaln^-as It used. to. be—whether they call It vaudeville or 'Joe Doakes and His. Hollywood Cut-ups,*' then Via afraid motion pictures wUl con- tinue to be "your best entertainment' I real ...

Filmbulletin193905film_0098
... : "Deanna Dur- bin Pictures Are Your Best Entertainment!" This will get big grosses everywhere except action houses. We are re-introduced to the three girls at Deanna's first grown-up party, a dance at which Nan impulsively announces her engage- ment to a boy who is secretly loved by Helen ...

Filmbulletin193905film_0327
... contemplated by theatrical purveyors of the past. Obviously this event is one for celebration by the motion picture industry. But, because many of the local film moguls still smart from the bitter experiences with last season's "Motion Pictures Are Your Best Entertainment" drive, there was an undercover move to side- track ...

Filmbulletin193905film_0520
... —the movies-are-your-best-entertainment campaign— was a notable flop and profits fell off, there was no great reduction in executive salaries and emoluments. It is notorious that the top executives of the movies arrange to cut up big slices of the cake among themselves ...

60. Motion Picture Herald Jan-Feb 1939

Motionpictureher134unse_0364
... . "Drive" Exploitation Judging February I I Entries submitted by exhibitors who have done outstanding exploitation of the Motion Pictures Are Your Best Entertainment drive in their theatres, will be judged Feb- ruary 11, at New York City's Hotel Astor, by a judge's committee composed of Martin Quigley, Jack Alicoate, Maurice Kann, A-Mike Vogel, Charles E ...

61. Variety Jan 1939

Variety133-1939-01_0047
... (no less than 109 in '37-38 running under 67 minutes), reissues had not helped much, and very definite resistance to rentals for the new season was being felt. The alarm created among the distributors no doubt justified the 'Motion Pictures Are Your Best Entertainment' idea, even if the average theatre operator thinks it has been worth much less to him than ...

62. Motion Picture Daily Jan-Mar 1939

Motionpicturedai45unse_0419
... !" HEDY LAMARR "A delightful entertainment experience! BOSTON TRANSCRIPT "It's easy to agree that motion pictures are your best entertainment!" TYRONE POWER "You'll join in the tears and the cheers! 1 N. Y. JOURNAL-AMERICAN "One of the screen's finest achievements! Inspired cheers ...

63. Boxoffice Apr-Jun 1939

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... . The Happy Tots Columbia (Color Rhapsody) 6V2 Mins. A sprightly Technicolor cartoon which should appeal to youngsters. Believe it or not, the king’s proclamation asserts “Movies Are Your Best Entertainment ...

64. Boxoffice Apr-Jun 1939

Boxofficeaprjun13435unse_0974
... ‘your best entertainment.’ The films, the article continues, “are great beginnings. Seeing them impresses one with the vast potentialities inherent in Hollywood. Now that we have seen how great the screen can be, it will not be so easy to please the public with shoddy and banal trivia ...

65. Boxoffice Apr-Jun 1939

Boxofficeaprjun13435unse_1447
... . MAURICE KANN Editor-in-chief LOUIS RYDELL Advertising Manager KILLED BY INERTIA B ACK in the days when the current excitement, such as it was, swung around the Motion Pictures Are Your Best Entertainment drive, one of the outgrowths was a series of discussions dealing with the need for a central committee to pretty this industry's front with the public ...

66. Boxoffice Jan-Mar 1939

Boxofficejanmar134unse_0110
... !” . . . And from Leonard Mendlowitz of the American Jewish Out- look (Pittsbui’gh) : “1938 will be remem- bered as the year when the movies had to resort to a contest to compete with Bank Night and Bingo. ‘Movies are your best entertainment ...

67. Boxoffice Jan-Mar 1939

Boxofficejanmar134unse_0128
... “motion pictures are your best entertainment.” But he regarded the effect of the movie quiz contest in itself on screen fans as “generally bad.” the offering of a spec- tacular inducement to attend the theartes being “poor psychology ...

68. Boxoffice Jan-Mar 1939

Boxofficejanmar134unse_0426
... ,” showing at the Orpheum here this week, from doing so well with Independent Exhibitors of Iowa and Nebraska. That one word is a sarcastic “maybe” which Fidler attached to the Motion Pic- tures’ Greatest Year’s first slogan, “Movies Are Your Best Entertainment ...

69. Boxoffice Jan-Mar 1939

Boxofficejanmar134unse_0614
... . One result of the film industry’s cam- paign in Ottawa has been the continued use of the slogan “Motion Pictures Are Your Best Entertainment” in the street cars of the Ottawa Electric Railway with the display of cards urging people to ...

70. Boxoffice Jan-Mar 1939

Boxofficejanmar134unse_0730
... — The slogan of the recent quiz campaign of the film industry is some- thing of value that has survived for permanent use, the declaration “Motion Pictures Are Your Best Entertainment” being in evidence in various ways through- out Ontario ...

71. Boxoffice Oct-Dec 1939

Boxofficeoctdec13536unse_0026
... available, and do not get out a band once a year to adver- tise a star and the rest of the year impersonate a mole. Last year when the national drive saying “Mo- tion pictures are your best entertainment” started 1 wrote a letter to BOXOFFICE which was print- ed predicting it would be a flop ...

72. Boxoffice Oct-Dec 1939

Boxofficeoctdec13536unse_1123
... Year’s eve in the city proper (unless the p. d. cedes a point or two). So on that night it looks as if "motion pictures are your best entertainment!” The Variety Club party will be held on Sunday night, regardless ...

73. National Board of Review Magazine Jan 1939 - Jan 1942

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... . Cataliua Island is a famous for exteriors. (4) 20. Scripts have to be, but are not always shot as. (7) 21. Onljf the most high-brow people would say it was your best entertainment. (6) 22. Who's romance had the fate of a pricked tire in a famous old silent? (6) 23 ...

74. Photoplay Jul - Dec 1939

Photopla15chic_0456
... . And headache tablets, bicarbo- nate of soda and such as antidotes for those brave souls who did. To top it all, the host gave out with songs and poems from time to time—in such intervals when he was not being interrupted by Master of Ceremonies Benny Baker and his own waiters, bear- ing signs ranging from "Motion pictures are your best entertainment, after all," to ...

75. Photoplay Jan - Jun 1939

Photoplay53chic_0068
... . Despite the acrimonious controversy that has raged this year about pictures and picture per- sonalities, no one can honestly say that the stu- dios, particularly in the last six months, have not earned the right to say in truth, "Motion Pic- tures Are Your Best Entertainment ...

76. The Film Daily Jul-Sep 1939

Filmdaily76wids_0504
... ! We reiterate that motion pictures are your best entertainment and we have just the picture to make you forget any critical situation now exist- ing. A story the entire family will enjoy. Such a picture is 'Golden Boy ...

77. The Film Daily Jan-Mar 1939

Filmdaily75wids_0190
... ) dis- appointed fans when the prizes are an- nounced Feb. 20. Meanwhile, regardless of what "the boys" may say or print, motion pictures remain your best entertainment. Keep that slogan alive. March of Time Evolving Formula for Features Sources close to the March of Time declared yesterday that, while progress is being made regarding the company's making of experimen- tal features, no ...

78. Modern Screen Dec 1938 - Nov 1939

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... ! Just call me MOTION PICTURES ARE YOUR BEST ENTERTAINMENT! 5 ...

79. Modern Screen Dec 1938 - Nov 1939

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... . At a local theatre the other Sunday, a man asked the manager for permission to return in an hour. He didn't want to miss the lack Benny broadcast Pocketing his ticket, stamped "Motion Pictures Are Your Best Entertainment" he left for the nearest radio ...

80. Motion Picture Herald Nov-Dec 1938

Motionpictureher133unse_0042
... . Behind it all the WPA authors felt that produced according to their plans the play would be, in reality, a means of showing that "Motion Pictures Are Your Best Entertainment." Instead of getting praise for what they felt, so they said, was an attempt to glorify the history of motion pictures, the federal theatre officials received what they considered a "slap in, the face ...

81. Motion Picture Herald Nov-Dec 1938

Motionpictureher133unse_0043
... : Harold Friary, manager of the Field's Corner theatre in Dorchester, Mass., became a father the other day, and on his card announcing the arrival, stated: "Raising Children Is Your Best Entertainment." V Theatrical ad reported by the London Era ...

82. Motion Picture Herald Nov-Dec 1938

Motionpictureher133unse_0453
... -high direction finder, underwater listening devices, submarine conning tower— and set it all up in Mr. Rockefeller's "Mu- seum of Peaceful Arts." V Not to be outdone by this industry's "Motion Pictures Are Your Best Entertainment" slogan, other lines are coming out with some brand nevu slogans ...

83. Motion Picture Herald Nov-Dec 1938

Motionpictureher133unse_0561
... — all for the glued coupon. After eating, they wash the plate for the customer, place it gently in a bag to take home — and on the bag it says: "FREE DISHES AND HAMBURGERS ARE YOUR BEST ENTERTAINMENT." Paramount Pictures, Inc ...

84. Variety Nov 1938

Variety132-1938-11_0005
... Best Entertainment' campaign. He said that such elements as the depression, beat wave and loose talk by several executives, ais well as in- ternal dissension within the industry, had caused 135,000,000 people to wonder what was wrong, as well as having an influence on production brains—'such as they may be*. Schaefer continued that the pix executives had built up the finest campaign that the industry ...

85. Variety Nov 1938

Variety132-1938-11_0089
... 24 VARIETY WeJnefiday, November 9, 1938 METRO-GOLDWYN MAYER PICTURES ARE YOUR BEST ENTERTAINMENT! CAPITOL VnOADWAY « Ultt STRKET 2ni Wg W«tb M-O-M p(»«iil« WALLACE BECRY MICKEY ROONEY RADIO CITY MUSIC HAIL 1* YOUNG DR. KilDARE ■ wtt, LE\V AYfiES ^ LiONEt 8A.RfirM0R ...

86. Variety Nov 1938

Variety132-1938-11_0135
... . be New York and prob- able that the RiVoli will get 'Island' in'line with pre-release plansi Spe- cial exploiteers wilt be .put on to cover the six.-testing engagements. Have You ah Aspirin? Judges who will make final awards of prizes in the Movie Quiz contest being conducted by Motion Pictures Are Your Best Entertainment, Inc ...

87. Variety Nov 1938

Variety132-1938-11_0191
... ikDiigs, So He s Going to L A By Joe Laurie^ Jr. Coolacres, CaL, iJov, 22. Dear Joe: Well, here I am, not so well. Laying in bed with a bum gam and a bad fln. It all comes from .trying to make.,.;Motion Pictures Are Your Best Entertainment' posslb],e. After all the lessons I got in exploitation I should have known better, but like a kid touching the fire to make sure that's what burned him, I tried c ...

88. Variety Nov 1938

Variety132-1938-11_0246
... co- operative ads and . unprecedented news coverage. With the fortunate lineup of outstanding attractions re- leased by Hollywood during that time, plus this national acclaim, the American public has once more be- come picture conscious, and con- vinced that truly 'Motion Pictures Are Your Best Entertainment' Besides converting unfavorable public reaction 'to the present sym- pathetic appreciation ...

89. Variety Oct 1938

Variety132-1938-10_0082
... this his work is receiving comment in the film colony. He's appearing with Father Flanagan in 'The City of Little Men* as well as in a short, 'The World is Yours,' made as bally for 'motion- pictures are your best entertainment' campaign. George Abbott will not get screen credit for the film version of 'What a Life,' which Paramount recently bought. It is the first time the producer has not put a ...

90. Motion Picture Daily Oct-Dec 1938

Motionpicturedai44unse_0_0076
... . . . proof that movies are your best entertainment. "// / Were King" Los Angeles Examiner —One of the best adventure stories that has been released by any studio in a long time. Warner Men Transferred Wilmington, Oct. 10. — A. J ...

91. Motion Picture Daily Oct-Dec 1938

Motionpicturedai44unse_0_0559
... pro- ficiently by Irving Pichell, through use of a film camera. In the dialogue, incidentally, and belonging there, is a speech which goes, "Remember— motion pictures are your best entertainment." The story by G. Carleton Brown and Emanuel Manheim and screen- play by Alex Gottlieb is a smooth tale about a crook who covets an honestly operated gambling ship, the girl who owns it, the officer who masquerades as ...

92. Variety Sep 1938

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93. Variety Sep 1938

Variety131-1938-09_0014
... ; and with- drawn by his chief. Attorneys used as their principal argument in favor of the gimmicks, the present national' ovie Quiz' con- test in conjunction with 'Motion Pic- tures Are Your Best Entertainment' drive ...

94. Variety Sep 1938

Variety131-1938-09_0105

95. Variety Sep 1938

Variety131-1938-09_0151
... 'little fellow' is as much entitled to full benefits as the affiliated or larger independent circuits. Satis- factory, solution of the problem has not yet been reached, but the mat- ter is being pressed and most com- mittee members believe the answer rests in extending the contest until late January or early February. Budget for the 'Motion Pictures Are Your Best Entertainment' drive was set for ...

96. Variety Aug 1938

Variety131-1938-08_0058
... . Its dominant job was to in- fuse his own unparalleled organization with the conviction that they were working for the Greatest Show on Earth, and were ready to Gfebrge J, Schaefer and those who are mem bers of his committee are getting the thrill of their business lives because 'Motion Pictures Are Your Best Entertainment' drive is headed to sure success ...

97. Variety Aug 1938

Variety131-1938-08_0072
... . Gets Under Way Oklahoma City, Aug. 9. At a meeting of Oklahoma theatre exhibs at the Biltmore hotel last Thursday (4) the 'Movies Are ,Your Best Entertainment' . exploitation movement pulled into full swing in the state with approximately ...

98. Variety Aug 1938

Variety131-1938-08_0079
... . n AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can-' celled elaborate road-show plans for this glorious and truly road-show picture in, order to bring it directly, to the public at popular prices ...

99. Variety Aug 1938

Variety131-1938-08_0142
... . Regional follows a similar confab held last week in Kansas City for the midwestern and Rocky Mountain operations of.. SkbiirasBros.,' and takes the place of a proposed ~na-t tional convention previously ^sched- uled- for Del Monte. Meeting, is to discuss film product bought for the 1938-39 season and general theatre operating problems. Circuits' par' ticipation in the 'Motion Pictures Are Your Best ...

100. Variety Aug 1938

Variety131-1938-08_0225
... success of the scheme. . He claims the theatre has the best chance in 25 years to build new audiences, fhe main requirement for carrying out the proposal is initia- tive, he says; He, points to the example jet by the film businiess, Which, when grosses tumble, co- operates in a $1,000,000 'Motion Pic- tures Are Your Best Entertainment' drive. He explains that legit doesn't need any such amount of coin ...