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1. Silver Screen May-Oct 1939

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... —sow the seeds of peace in the heart of every human being. Give us more pictures that "pack a punch"—the "Dawn Patrol" variety. Sincerely, Murrell C. Wellman, Jotiet, III Dear Sir: Although heartily endorsing the slogan, "Movies are your best entertainment," I have just one criticism to make, and this irks me, no end ...

2. National Board of Review Magazine Jan 1936 - Dec 1938

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... . Exhibitors will welcome the co- operation of the Councils in support of the drive, which is not only to stimulate theatre attendance, but to create good will and to make the public motion picture conscious. The slogan of the campaign is "Motion Pic- tures are Your Best Entertainment," and those in community motion picture groups who so actively give their effort to this work must agree with this ...

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... Timely Topics M otion pictures are your best entertainment. ... To those of us concerned with the making of motion pictures, that phrase ought to be more than just the catchy slogan of a nation-wide campaign to make the public more picture conscious ...

4. Hollywood Spectator 1937-39

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... ; back to the husband’s back as he enters the "MOVIES Are Your Best Entertainment” By Mabel Keefer "What is that slogan soundin’ for?” said Files-on-Parade. "To bring you back, to bring you back,” the Colour-Sergeant said ...

5. Hollywood Spectator 1937-39

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... , “Motion Pictures Could Be Your Best Entertainment.” ... A screen memory; W. C. Fields inheriting a lot of money in Call It a Day, smashing into the car of a road hog; buying a new car and repeating the pro- cess until he got out of his system all the things he had yearned to do when he could afford but one car ...

6. Hollywood Spectator 1937-39

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... ★ THERE GOES MY HEART ★ VALLEY OF THE GIANTS STRAIGHT. PLACE AND SHOW ★ STARLIGHT OVER TEXAS TOUCHDOWN. ARMY ★ THE NIGHT HAWK Motion Pictures Could Be Your Best Entertainment ...

7. Heinl Radio Business Letter 1938:Jul-Dec

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... 9/2/38 NAB CLASHES WITH MOVIES ON PUBLICITY Organized broadcasters and the motion picture industry crossed horns this week in an exchange over advertising. Ed Kirby, NAB Public Relations Director, in a letter to Howard Dietz, Metro-Goldwyn Mayer official and Chairman of the "Movies Are Your Best Entertainment Campaign", complained against the ...

8. Hollywood Jan-Dec 1938

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... ■ri:i«:OT/M&]«*]:i By LLEWELLYN MILLER Two Big Events in an Editor's Month The "Movie Quiz*' and Corrigan Motion Pictures Are Your Best Entertainment | There is a most amusing story behind the slogan, above, which is being used in thousands of theatres and by hundreds of thousands of eager contest entrants in the big "Movie Quiz" now under way ...

9. Hollywood Jan-Dec 1938

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... convenient for his fellow literary light City_ 10 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

10. Hollywood Jan-Dec 1938

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... receive the stunning Sonja Henie knit- ted garments and the figure skating blades which the little star endorses. Above you see her in the spectacular ice ballet number from My Lucky Star, her newest film, reviewed above 12 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

11. Hollywood Jan-Dec 1938

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... . H "I'd be there yet—or in jail—but for him," he repeats in a low and serious voice. The man he met was Angelo Patri, famous throughout the world as a child 14 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

12. Hollywood Jan-Dec 1938

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... S.Cobb seem to be having a good time, too 16 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

13. Hollywood Jan-Dec 1938

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... ! 38 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

14. Hollywood Jan-Dec 1938

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... . Her crew is named Rolf, and he is a prize winning Great Dane 40 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

15. Hollywood Jan-Dec 1938

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... . Irene, he told us, was too young to bother her curly head with thoughts of Olympic medals. That could come ten years from MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

16. Hollywood Jan-Dec 1938

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... . 46 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

17. Hollywood Jan-Dec 1938

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... . You'll see it in Topper Takes a Trip 48 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

18. Hollywood Jan-Dec 1938

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... , ©ordon Oliver and Judith Barrett turned up at the station to welcome the Movieland Tourists, and presented the key of the city to the senior member, the charming little sight-seer who has celebrated her eighty-third birthday 50 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

19. Hollywood Jan-Dec 1938

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... . Where there is a guest of honor, for example, all the 52 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

20. Hollywood Jan-Dec 1938

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... . Rush name on penny cardr /or sample outfit,detail*. ACT NOW! WILKNIT HOSIERY CO. >ept. 9-L, Greenfield, Ohio 54 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

21. Hollywood Jan-Dec 1938

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... —will you faithfully follow instructions? If so, WRITE: Perfect Voice Institute, Studio 1588, 64 E.Lake St., Chicago 56 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT 1) 'ill ...

22. Hollywood Jan-Dec 1938

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... . 58 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT ...

23. Hollywood Jan-Dec 1938

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... . Rush without charpre (1) 32-pn Tell me how to qualify lor one. Education P N;ime Mail Coupon today sure / Address 60 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT I \M ...

24. Hollywood Jan-Dec 1938

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... ! GINGER CAKES 1 cup shortening 1 cup sugar 1 egg 1 cup molasses 4 cups all-purpose flour 1 tsp. soda 1 tsp. ginger 62 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT mm ...

25. Hollywood Jan-Dec 1938

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... !" Young Garfield stayed with the Founda- tion seven months. When he left he got a job as an apprentice with the Eva Le 64 MOTION PICTURES ARE YOUR BEST ENTERTAINMENT 13 'II* ...

26. Hollywood Jan-Dec 1938

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... -&Q- MOTION PICTURES ARE YOUR BEST ENTERTAINMENT! ...

27. Photoplay Jul - Dec 1938

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... BY JACK WADE G • ENTLEMEN and Children First" is our own pri- vate slogan for Hollywood this month. What with "Motion Pictures Are Your Best Entertainment" and all the rest of the Hollywood super- sales phrases currently lodging in your hair via press, radio, screen and billboard, we thought we ...

28. Photoplay Jul - Dec 1938

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... J.eO- MOTION PICTURES ARE YOUR BEST ENTERTAINMENT! PHOTOPLAY ...

29. Radio Mirror Nov 1938 - Apr 1939

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... ." * * * The Stroud Twins are on a personal appearance tour now that they have finished with the Chase and Sanborn hour. * * * Two boys can thank Al Jolson for a job, and the "Motion Pictures Are Your Best Entertainment" drive is indebted to him for a clever piece of promotion ...

30. The Film Daily Oct-Dec 1938

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... . Domestically, there is every encourage- ment for it to do so. The impetus de- rived from the "Motion Pictures Are Your Best Entertainment" campaign, now in progress, and from the better quality of product turned out of late by Hollywood is credited with ...

31. The Film Daily Oct-Dec 1938

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... . The combination announces on the same frame the day or days the picture is to be shown, a replica of the Movie Quiz seal, the fact that the picture is of the Quiz group and the industry slo- gan, "Motion Pictures Are Your Best Entertainment ...

32. The Film Daily Oct-Dec 1938

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... Kid," "Heart of the North," and "Blackwell's Is- land," is tied in with "Motion Pic- tures Are Your Best Entertainment" campaign. Joe Cunningham and Larry Williams, Warner featured players, appear in the trailer titled "The Smiths Take a Short Trip ...

33. The Film Daily Oct-Dec 1938

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... . 20-Mile Route Is Planned For Toronto Drive Parade Toronto—Instead of following a five-mile route, as originally plan- ned, Toronto's "Motion Pictures Are Your Best Entertainment" parade, Oct. 22, will cover a route of be- tween 20 and 25 miles along some of the city's principal streets. Dewey D ...

34. The Film Daily Oct-Dec 1938

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... . Anitra, a psychic, two ques- tions with a 50-cent purchase; four with a $1 purchase, and a complete reading for a purchase of $2 or more. Mme. Anitra has been "held over" for the second week. "Next thing you know," says Johnny, "they'll start using the slo- gan, 'Drugstores Are Your Best Entertainment'.'' Chi ...

35. The Film Daily Oct-Dec 1938

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... shadows that are a great teacher a great cultural influence a world unifying force here is one of the finest tributes ever paid our industry no doubt inspired by the industry Drive T T T • • • ATTENTION-GETTING Ad that one in last Sunday's New York papers "Metro-Goldwyn-Mayer Pictures Are Your Best Entertainment" showing Leo taking over Broadway with five shows ...

36. The Film Daily Oct-Dec 1938

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... : "Believe it or not I was waiting for a clue!". . . • First plug in a picture for "Movies' Greatest Year" appears in Universal's "Lady Luck," with the slogan "Motion pictures are your best entertainment" cleverly worked in dialogue ...

37. The Film Daily Jul-Sep 1938

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... . To sell the quality of motion picture entertain- ment"—From the address by Ceorge J. Schaefer. DRIVE SLOGAN "Movies Are Your Best Entertainment." PROPOSED DRIVE PERIOD Sept. 1 to Dec. 31, 1938. THE BUDGET $1,000,000, 5500,000 of which has been pledged by the distributors and ...

38. The Film Daily Jul-Sep 1938

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... . Temporarily deferred by the ab- sense from the city of two other im- portant members of the negotiat- ing committee, Ned Depinet and {Continued on Page 4) 18 Scheduled by George J. Schaefer for the Next Fortnight Eighteen regional meetings rela- tive to the "Movies Are Your Best Entertainment" campaign have been scheduled for this week and next by George J ...

39. The Film Daily Jul-Sep 1938

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... .'s for Film Biz Drive Has Been Discarded West Coast Bureau of THE FILM DAILY Hollywood—The plan to send out a trainload of stars to make person- al appearances for "The Movies Are Your Best Entertainment" campaign has been discarded by the Coast branch of the committee ...

40. The Film Daily Jul-Sep 1938

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... . and its film interests in Italy, Eman- uel Cohen, head of Major Pictures, returned yesterday from Europe on the Aquitania. Cohen, who went back to Europe within two days af- (Continucd on Page 7) Palfreyman at Detroit for Ad Drive Regional First of the regional meetings in connection with the "Movies Are Your Best Entertainment" campaign gets under way today in Detroit ...

41. The Film Daily Jul-Sep 1938

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... ) 100 MICH JHEATERS OKAY AD CAMPAIGN it's "Motion Pictures," Not "Movies" "Motion Pictures Are Your Best Entertainment" was decided yesterday as the ofticial slogan of the industry's advertising campaign. The word "movies" formerly had been used in place of "motion pictures." U. S ...

42. The Film Daily Jul-Sep 1938

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... . Co-op. Theaters of Mich, to Meet Tuesday on Drive Most of the Detroit territory ex- hibitors will make their pledges to the "Motion Pictures Are Your Best Entertainment" campaign in one lump sum, it was ...

43. The Film Daily Jul-Sep 1938

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... (Continued on Page 4) U. 5. Distribs. Concerned by German and Brit. Dubbing for French Market Cliff Lewis Names Coast Committee on Biz Drive West Coast Bureau of THE FILM DAILY Hollywood—Cliff Lewis, chairman of the committee of "Motion Pic- tures Are Your Best Entertainment" yesterday announced the members of his committee ...

44. The Film Daily Jul-Sep 1938

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... . MacCullom, Jules Rubens, Mort Goldberg and Jack Kirsch. Essaness contributed $3,000; Jones, Linick & Schaffer, $1,000; Great States Circuit, $500, and many others whose subscriptions will be announced Monday. Philadelphia — President Lewen Pizor of the UMPTO yesterday an- nounced that his organization would meet Wednesday morning to dis- cuss the "Motion Pictures Are Your Best Entertainment" campaign ...

45. The Film Daily Jul-Sep 1938

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... this territory with the national "Motion Pictures Are Your Best Entertainment" campaign this Fall. Maurice Shulman, president of Allied and Irving C. Jacocks, Jr., president of MPTO, will preside, and Dr. J. B. Fishman will report on the recent meeting in New York, at which the cam- paign was proposed and outlined ...

46. The Film Daily Jul-Sep 1938

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... (Continued on Page 6) Minnesota Exhibs. Respond 100 % To Al Steffes, Andy Smith's Drive Plea Screen Actors Guild Pledges Support to Film Biz Drive West Coast Bureau of THE FILM DAILY Hollywood — Enthusiastic support of the "Motion Pictures Are Your Best Entertainment" campaign now in progress was pledged by execu- tives and members of the board of ...

47. The Film Daily Jul-Sep 1938

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... . "MARIE ANTOINETTE" AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

48. The Film Daily Jul-Sep 1938

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... 'Motion Pictures Are Your Best Entertainment' and whereas this campaign is designed to improve business conditions gen- erally while improving those of our own industry particularly therefore be it resolved that the Screen Actors Guild herewith endorse that cam- paign and pledges its enthusiastic support in this endeavor ...

49. The Film Daily Jul-Sep 1938

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... . & * * A contest for exhibitors was an- nounced by the committee heading the industry's monster business drive. "Motion Pictures Are Your Best Entertainment," campaign slo- gan, rapidly came to front with companies using slogan on mail. Harold B ...

50. The Film Daily Jul-Sep 1938

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... . Theaters have felt the hard times along with all other busi- ness. The campaign is an at- tempt to win the public back to the box office. It aims to plant in every consciousness the slo- gan, "Moving Pictures Are Your Best Entertainment ...