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1. Broadcasting Oct-Dec 1962

Broadcastingtele63unse_0_1256
... . Today's is just the opposite of con- fusing the techniques available to us in all media with the message we are try- ing to deliver. You may remember that a campaign some years back warning listeners to look out for "pink toothbrush" sold the stores out of pink toothbrushes, and the Kinsey Report increased the sale of Kinsey whiskey ...

2. Broadcasting Oct-Dec 1952

Broadcastingtele43unse_0_1353
... . Schedule included nationally known stars and music units. WDTV (TV) Pittsburgh offered viewers the most elaborate Christ- FTC IN LATHER Eyes Chlorophyl Ads CHLOROPHYL — the chemical agent which has changed many a pink toothbrush to green and given gag writers new heart ...

3. Variety Mar 1947

Variety165-1947-03_0126
... . Whisper a round I have pink toothbrush and five o'clock shadow. Use me for a football, put your thumb in my eye^^you won't hear a peep out of me. I've got it cominr. You S«c, I invented the singing commercials ...

4. Variety Oct 1944

Variety156-1944-10_0170
... : and intellectually in- ferior via the same slant that's characterized the B.O., dingy teeth, pink toothbrush, etc. ad approach;. ' Spotlight ads of the .strip pattern (see illustration below) are cur- rently appearing weekly in about 100 newspapers around the country illustrating how lending an ear to "Town Meeting" will provide the open sesame to the charmed circle ...

5. Broadcasting Jul-Dec 1942

Broadcasting23unse_1156
... . 31 issued complaints against Bristol-Myers Co., New York, and Pedlar & Ryan and Young & Rubicam, agencies serv- icing the account. The complaint charges the three firms misrepresented the proper- ties of the toothpaste, attacking particularly the "pink toothbrush" and "smile of beauty" slogans ...

Hollywoodshortsc00rayc_0155
... SOUND AND SILENCE "Yes, sir! Our hero mustn't be too gentle. Nature in the raw—that's him. And without the danger line, or that tired feel- ing, pink toothbrush, or—hey! Somebody stop me before I break down ...

7. Variety Nov 1933

Variety112-1933-11_0096
... stations tearing the hearts out of the . clients with dire ^warningsL'. One company went on the air WiiW* a long list of stations anriouncing tJ-at Its product was perfectly harm- less, This followed a scare, skill- fully encouraged. Everybody in the business plenty jumpy; .have been turning out such heart-wringing copy .about halitosis,, baldness, pink toothbrush, excess weight, nervousness. Insomnia ...

8. Variety Aug 1933

Variety111-1933-08_0170
... - paign* manages to produce a pretty good effect. The 'fear campaign' is one' rof-; adveirtisihg's. stilL. most -ef- fective If now trite methods of me:r- chandlsing. Watch out for the pink toothbrush,' the friends who shun you (b.o.); athlete's foot and kin- dred b,ogeymah methods .are sam- ples. Ross (or rather agenpy's scrlptist) puts a little reverse Eng-: lish on It .hy pleading. for^.a frank and ...

9. The New Movie Magazine Jul-Dec 1933

Newmoviemagazine08weir_0247
... ? Are your gums hard and healthy? It's no wonder "pink toothbrush" is such a common complaint. Modern foods are too soft to exercise our gums —to give them active, healthy stimu- lation. Naturally they becomesoftand tender ...

10. Photoplay 1 Jul 1932 - 31 Dec 1932

Photo43chic_0399
... . And "pink toothbrush" not onlvtends to dull the teeth, but it often leads to Vincent's disease, gingivitis, and even pyorrhea. And it may endanger perfectly sound teeth. Today—get a tube of Ipana Tooth Paste ...