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Seventh Edition
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he Educational Screen
The Film Estimates
An invaluable and unique service to the intelligent public that wants to know what a movie is really like before going to the theatre or letting the children go.
In monthly form, the Film Estimates appear in The Educational Screen and in Parents' Magazine — covering all theatrical movies of the month — giving the consensus opinion of a national committee of judges on each picture as to its character, content, and worth for "Intelligent Adult," "Youth," and "Child." The judging committee is wholly independent of the motion-picture industry.
The New Weekly Service
These same Film Estimates are now available in weekly form for parents, ministers, teachers, and social workers in localities where films appear in theatres too early for the monthly list to insure advance information.
A government postal is mailed each week, carrying six Film Estimates on films appearing that week in metropolitan first-run theatres. Hence subscribers can have their Film Estimate in hand before the film is likely to appear at their local theatre.
This postal cuts up (on ruled lines) into six equal miniature cards — which can be filed cumulatively in alphabetic order, yielding automatically a complete card-reference-file of Film Estimates through the year. It no longer matters whether a film arrives early or late at the subscriber's local theatre. There is no need to look through "back numbers" of magazines carrying the Film Estimates in monthly-list-form — no need to be disappointed because "today's film" happens to appear on the next month's list, too late for service. The miniature card is in place in your file whenever you want it, and is instantly found whether the picture be new or old.
Subscription price for this new weekly service has been established at the extraordinarily low figure of $2.00 a year. Send for sample card and full information.
>nal Screen
l venue, Chicago