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viii PEEFACE
existence; this listing, which is reproduced in toto in Appendix A, includes terms that have acquired wide acceptance, but does not include the specialised terms previously described. Even this excellent nomenclature can be improved; should the reader have specific suggestions, they will be sincerely welcomed by ASA and by the Society of Motion Picture Engineers, the sponsors of ASA motion picture standardization activities. Letters should be addressed to the secretaries of the respective organizations. It is respectfully urged by the author that universal use of this nomenclature be encouraged.
In view of its rapid growth, it was thought desirable to discuss television in a short separate chapter, and include numerous references. Right now, television and motion pictures are closely interlinked, as over 25% of the average 48 hours per week station operating time comes from film; in addition, a large volume of 16-mm film originates as live television shows that are photographed from the face of a television station monitor tube during a transmitted performance. Although television is being embraced by all concerned, there are many obvious indications of mixed feelings about it. So far there have been no Horatio Alger financial success stories to encourage the plunges of those faced with the decision. Radio broadcasters have to some extent viewed it as an expensive prestige-making offshoot of the sound broadcasting industry whose increased budgets will be borne by national advertisers about as they are in sound broadcasting. Some motion picture interests have viewed it as a potential supplement to theater programs; a small few view it as that inevitable destructive tornado. Few, however, are ignoring it. Dynamic television, like 16-mm motion pictures, cannot be successfully ignored. At the present stage there is only one safe prediction; the American public has many new and wondrous things in store — if the public wants them.
Acknowledgments
The author gratefully acknowledges the courtesy of the following companies, associations, and individuals in granting permission to publish illustrations:
Academy of Motion Picture Arts and Sciences (Fig. 34), Altec-Lansing Corp. (Fig. 114A), American Standards Association (Figs, 8, 9, 10, 11, 13, 19, 76, 78A), The Ampro Corp. (Figs. 108, 111), D. Appleton-Century Co. (Figs. 1, 1A, IB), Bell and Howell Co. (Figs. 23, 24, 85, 88, 88A, 94, 103, 109, 112, 112A), Oscar F. Carlson Co. (Figs. 93, 102, 102A), Cinema Arts-Crafts (Fig. 101), Eastman Kodak Co. (Figs. 22, 84), Electronic Development Associates and Balph Batcher (Figs. 38, 39), Fonda Division, Solar Aircraft Corp. (Figs. 92, 92A), The Houston Company (Fig. 91),