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39-l(»48a'f
. . . unless L^.^
s he Wins
New Filmosound 1 SK^ — now supplied in two models — single-case for maximum portability, two-case ( pictured) for most quiet operation. Both models incorporate reverse projection and still projection features. Ideal for use in salesroom, showroom, moderatesized auditorium, or h<Ke There are other, more powerful Filmosounds for larger .tudiences.
BELL & HOWELL
ONE hundred and fifty thousand dollars worth of pitching skill and baseball brains . . . but he's not worth a dime unless he wins! So it is with vour business motion pictures. Their value can be measured only in terms of results.
Here is a simple formula to insure the success of vour commercial film program. Consult a good industrial film producer. Profit bv his experience in this specialized field. Then choose projection equipment that will bring vour story to the screen in flickerless, brilliant pictures . . . accompanied by voice and music reproduced so realistically that vour audience will be aware only of vour film message . . . forgetful ot the mechanical miracle that makes modern sound-film projection possible.
Filmosounds have been chosen to project the screen stories of Chrysler, Ford, General Motors, Purina Mills, Coolerator, C. G. Conn. Republic Steel, and hundreds of other firms. It is not surprising that these projectors offer a host of exclusive features contributing to easier operation and finer performance—for they are built by the same skilled Bell & Howell craftsmen who have fashioned the preferred studio equipment of Hollywood for more than thirty years.
Write now for complete information on how Filmosound Projectors best meet the requirements for exhibition of industrial films. Use the coupon. Bell & Howell Company, Chicago, New York, Hollywood, London. Established 1<-J01.
Showmanship — Today's Formula for Selling
BOOKLET — hxcLUllvts will enjt>> rt.idlnj; this crysiailized sioryof modern industrial talkies — what chev are doing for others and can do for you, how to go about making a sales-building film, and how I best to present your sales film. We shall J gladly send you a copy of this 36-page I hook upon request.
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BELL & HOWELL COMPANY ^_^^^
1808 Larchmont Avenue, Chicaso. Illinois ~~^"^^^S
Please send full information on ( ) Filmosound Protectors, ( ) Silent Filmo Projectors. Also send ( ) special book, Shoti-m^rtihitt. Tnday'^ Formula for SifHtnii
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Addresf . . City