Business screen magazine (1938)

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Movies At Point -of -Sole H V '.V Hotels and Club Lobbies !«r Note (he simpUcity and compactnefis of the Flolite mechanism. Its prismaticallyshaped mirrors eliminate intermittent motion. A constant, !ool-proof, gear-driven, continuous action of film in Flolite, with complete film protection. The film is packed in a covered container free from heat, dust, and dirt. lf>. In all Types Retail Stores THE WORLD'S FIRST SUCCESSFUL AUTOMATIC CONTINUOUS PROJECTOR Heretofore, lilm advertising has been confined to theatrical and non-theatrical screens. With Flolite it is possible to distribute your commercial films in as many locations as desired, in any community, City or State, in retail, food, drug and cigar stores, department stores, cafes, depots, window and store displays, hotel, theatre, club and office lobbies, conventions, public buildings and numerous other similar places. Flolite is a miniature theatre, combining mechanism, screen, motor, sound and speaker. Through a series of prismatically shaped mirrors, it eliminates intermittent motion and flicker. Flolite is equipped with a special General Electric lamp, guaranteed for 500 operating hours, as compared with 25 or 50 hours on projectors using higher wattage lamps. Through a series of specially designed reflectors, it is possible to project brilliant pictures, even in broad daylight or under artificial light . . . darkness is not necessary. Flolite has a capacity up to 1,000 feet of 35 mm. film which automatically repeats as long as you want it to. Flolite is 61" high, 25" deep, 19" wide and weighs only 85 pounds. The cabinet is made of solid walnut, artistically inlaid. The screen is 15" x 12" with absolutely no "dead lighting spots". Take advantage of this media for circulating your commercial films. Consult your own producer or write direct to us for our new fourteen page color booklet. -s Store Displa Flolite congratulates Business Screen ioi filling an impoitant need in Him advertising. It seems coincidental that both Flolite and Business Screen make their bow at the same time. Flolite world previeic at Booth 7, Advertising Federation of America 34th Annual Convention and Exposition^ June 12^ 13^ 14^ 15, 16^ Detroit. FLOLITE MOTION PICTURE CORPORATION FORMERLY ADVITAGRAPH CORPORATION Producers-Distributors of Advertising Motion Pictures • Manufacturers of FLOLITE Continuous Projectors 540 NORTH MICHIGAN A V E N U E • C H I C A G O HOLLYWOOD, CALIF. NEW YORK CITY 0 ET R O I T, M I C H, LOU I S V I LIE. K Y. ROCHESTER, N. Y. M 1 N N E APO II S, M I N N. ST. LOLJ I S, M O. and other principol cities Members • t, In Conventio