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INTERNATIONAL HARVESTER
A pioneer of 1911 shows the way in 1938
Two Years ago, almost eight million people attended thirty-six thonsand performances of business motion pictures prepared and shown by Americas pioneer exhibitors, the International Harvester Company. Harvester has used films since 1911.
That the totals for 1937 approximate well over 10,000.000 people is a reasonable estimate. From December, 1934 to the present. Harvester has released 47 reels of sound motion pictures. None of these are intended for pure entertainment purposes. All of them have the sober and earnest task of selling Harvester products to potential Harvester customers. Nor is this selling confined within the boundaries of the United States. Recently Harvester films have added French, Spanish and German sound tracks. Foreign shipments to Canada,
South America. Europe, South Africa and Australia are now fairly common.
In the early months of 1938, there were 2800 prints of recent Harvester film productions being circulated. These consisted of approximately forty different subjects and a total of about seventy prints were needed to supply the demand lor each of the subjects. Harvester motion pictures first sell their audiences the value of farm machinery and then dwell upon the advantage of Harvester pioducts. Naturally, most of the showings are made possible during the winter months when farm activity is at its lowest ebb. Then Harvester's 8,000 dealers have made most of their headway in arranging shows.
Harvester pioneered the business film field when it produced a
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