Business screen magazine (1938)

Folks and Town Folks." This booklet outlines a thorough promotional program used in setting up a local entertainment. Here Harvester bases the greater part of its promotional activities on local participation and advises the appointment of numerous local committees. These committees aid the local dealer in conducting large meetings and they bring hundreds of additional people by their enthusiastic activities. Some printed promotion is used, such as tickets, invitational folders, posters and badges. And the local programs are accompanied by recognized speakers on farm subjects. This is extensively done in the case of agricultural extension meetings and agricultural short-course programs. The film company's activities, therefore, may be summarized as three-fold. Its basic power-farming entertainments accomit for the largest general circulation and direct sales efforts. The short-course agriculture extension programs are somewhat similar. Finally, the general circulation of these numerous subjects in the Harvester sound motion picture library accounts for the rest of its approximated audience of 10,000,000. A list of Harvester sound motion pictures made since 1934 furnishes the best sort of evidence of the consistency of the Company's program. Some of these were entirely made in the studios of industrial film specialists; many of the others were made through the use of local producers' facilities in the regions which Harvester wanted to add to its library. For example, considerable footage on rice farming is arranged for through an industrial producer in that territory, the film story of Boulder Dam was the work of a Pacific Coast producer. Productional units in the North West, on the Atlantic Seaboard, in Florida and Texas and in the many other states in which Harvester equipment is in daily use were engaged by the Chicago department. In such cases, editing of footage supplied by these professional producers is done in Chicago, and all of the Company's laboratory work is also purchased there. Titles of the productions listed herewith tell the rest of Harvester's story. recent harvester sound motion pictures 1935 Productions reels The Story of Binder Twine ( Canada) one Skimming the Cream (Canada) two Made in Canada ( Canada ) four The Building of Boulder Dam Reels: one The Farmall Does the Job one International Harvester Diesel three Farm Inconveniences one Terracing to Save Our Farms one McCormick-Deering Corn Planter Tells Own Story one International on the Job one Pay Dirt one International Power in Industry one Looking Into the Farmall 12 three Soybeans for Farm and Industry one School Days one 1936 Productions International Trail to Transportation Economy four A Farmer Talks About Tractor Service* one When Snow Comes ( 16-millimeter only ) one Canadian Trail ( Canadian) four My Modern Farm one Popular Features of Farmall 12 one Quickest On! Quickest Off! one Power on the Potato Field one To Market and Home Again one International Logging one From Trees to Lumber one 1937 Productions Romance of the Reaper ( Revised ) three Practical Magic two When You Think of Moving one Message for Webber one Our Daily Bread one Earth Moving one The Right Material in the Right Place two Power for the Oil Industry one Harvester-Threshers for Everv Farm one Rice, the World's Oldest Food Crop one Power Units for Power one * All Voice-Over Sound-Except (a) 16 1