Business screen magazine (1938)
Reading and Downloading:
Record Details:
Something wrong or inaccurate about this page? Let us Know!
Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.
Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.
View OCR Text
We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
•'STAR IN MY KITCHEN"— 12 reels
Sponsors :
Pictorial Cooking School
Produced by: Wilding Picture Prod.
Type: Syndicated natit)nal advertising feature for consumers.
STORY: In the best Hollywood manner, girl-meetsmovie-star and successfully proves to be girl-in-thekitchen to happy ending.
DISTRIBUTION: Entirely consumer in rented theatres with local newspaper ad tieups.
Brief
Reviews
of Current
Releases
Sound Motion Pictures Now Being Shown To Various Audiences
■■FRONTIERS OF THE FUTURE" — 1 reel
Sponsor:
Natl. Assn. Mfrs.
Produced by: Audio Productions
Type: Public Relations
STORY: Lowell Thomas points out to America that opportunity again knocks through science. Research in "big business" produces greater opportunitiespresages industry of tomorrow.
DISTRIBUTION: Theatrical and special group showings.
•DAYLIGHTING THE PADRES TRAIL"— 2 reels
Sponsors:
Southern Pacific R. R.
Produced by: Castle Films
Type: Promotional travelogue for group showings, schools, etc.
STORY: Scenic trip Lus Angeles to San Francisco on the streamlined "Daylight" of the Southern Pacific attractively photographed, graphically told.
DISTRIBUTION: Showings by request to clubs, travel-minded groups, schools, etc.
"THE FOURTH KINGDOM" — 3 reels
Sponsor:
Bakelite Corporation
Produced by: Audio Productions
Type: Institutional selling.
STORY: Chemist explains development of Bakelite plastics in test tube. Shows development of vast in dustry, thousands of products. Science is "Fourili Kingdom" of Nature.
DISTRIBUTION: General group showing, colleges, etc.
"HEAT AND ITS CONTROL" — 4 reels
Sponsor : Johns-Manville Corp.
Produced by: Caravel Films
Type: Institutional selling.
STORY: Physics of heat explained through skillful use of historical background, diagrams, graphs, etc. with explanation of part J-M materials play in its control very subtly explained.
DISTRIBUTION: Industrial, engineer groups, etc. plus general educational distribution by request.
"DIESEL — THE MODERN POWER"-2 reels
Sponsor :
General Motors Corp.
Produced by: Audio Productions
Type: General distribution educational -public relations film STORY: The principle, development and operation of the Diesel engine is effectively demonstrated in technical animation and modern application to power plants, boats and streamline trains illustrated in newsreel manner.
DISTRIBUTION: General public thn.ugh groups.
"THE BENEFICENT REBROBATE" — 4 reels
Sponsors: National W.C.T.U.
Produced by: Burton Holmes Films
Tvpe: Institutional public relations.
STORY: Etlucalional theme with historical background in discovery of alcohol; industrial uses and personal hazards of use illustrated in university tests. Extremely authentic research, entertaining presentation.
DISTRIBUTION: YMCA Bureau, schools, groups un rfquest.
"THE FIRST CHAIR" — 4 reels
Sponsor:
C. G. Conn, Ltd.
Produced by: Wilding Picture Prod.
Type: Consumer showing, dealer aid
STORY: Entertaining background to subtle sales theme of Conn's instrument craftsmanship. Encourages band participation; use of better instruments by members.
DISTRIBUTION : Selected young groups and parents through dealer showroom arrangements.
■THE CilANCETO LOSE"— 1 reel
Sponsor:
Plymouth Div. Chrysler
Ctup.
Produced by: Wilding Picture Prod.
Type : Public relations with subtle advertising
STORY: Third in a series of prize-winning semi altruistic safety films. Endorsed by National Safety Council, police depts. etc. as spearhead of campaign for better driving.
DISTRIBUTION: Designed for theatrical release plus special group showings (safety meetings, etc.) and dealer showroom display.
"WINNERS WITH W^HEAT" — 1 reel
Sponsor:
National Biscuit Co.
Produced by: Castle Films
Type: Educational-advertising
STORY: Coach presents story of food values in cereals; introduces college coaches and athletes. Trip through Niagara Falls Shredded Wheat plant also seen.
DISTRIBUTION: Chiefly schools and colleges, younger groups in YMCA's, etc.
"GOLFING WITH THE MASTERS" — 3 reels
Sponsor :
Wilson Sporting Gds. Co.
Produced by: Alias Film Co.
Type: General consumer
selling
STORY: Atlanta, Ga. Masters' Tournament pictured with narrative interludes on golf equipment, ball making and introduction of outstanding golf personalities.
DISTRIBUTION : To country clubs, club groups, etc. {Reviews Continued on Page 62)
37