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YOUR SALES CURVE
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You spend thousands of dollars to perfect your product — thousands more to maintain its quality .. .You spend still more in advertising ancT sales promotion. Worthwhile, of course, because they lead buyers toward your product.
But then . . .WHAT HAPPENS AT THE POINT OF SALE?
How far would your sales curve be upped if more of your salesmen closed more sales?
Business films are accepted as the one most effective way to train salesmen to close more sales. Proof? The list of companies using them speaks for itself. ( *)
Investigate. Apply "Picturized Presentations" to YOUR sales problems. They are stimulants for stubborn sales. Get the most from your business film program. Check your producer on these five essential requirements:
1. FULL UNDERSTANDING
Does your producer understand soles problems? Brobuck's Can your producer turn out shows of professional quality? staff is as widely experienced in salesmanship as it is in Brobuck's staff has had long years of experience in showmanship. Both are necessary, the production of business films. Quality is necessary.
4. PROFESSIONAL PRODUCTION
2. THOUGHTFUL PLANNING
5. EFFECTIVE FOLLOW-THROUGH
Con your producer plan a resull-gelting program! ^on your producer help you gel your program used in Brobucks sloff is trained to think straight through to ttie ">« (ield? Brobuck's staff is expert in puHIng sales proheart of a soles problem. Sound soles planning Is necessary, grams into practice. Proper follow-through is necessary.
3. ACCURATE INTERPRETATION *
Con your producer write scripts that properly interpret your We invite you to make us prove If — our represenlative
story? Brobuck's staff knows, by experience, how to com will gladly colt in answer to your inquiry — no obltgofron,
bine selling punch with human interest. Both ore necessary. cf course.
ROB/UiZK ^
CO R P O R^A TED. ( Xy
GEORGE BROSCH, President 15 E. Bethune, Detroit
L. BUCKINGHAM, Exec. Vice-Pres. 35 E. Wocker, Chicago
(*) Among BROBUCK'S clients:
# Chrysler Corporation:
Plymouth Division
Chrysler Motors Service Department
# Ford Motor Company
# J. I. Case Company
• Packard Motor Cor Company
9 International Ass'n of Milk Dealers
# The Simoniz Company
# Chicago & Northwestern Railroad
• Allen Electric & Equipment Company
# The Perfect Circle Companies 9 The Orange Crush Company
• Kent-Moore Organizations, Inc.
• The Rough Notes Company, Inc.
• Wagner Electric Corporation
• The Sludebaker Corporation
• The Flinlkote Company
# Williams Oil-O-Matic Healing Corporation
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