Business screen magazine (1938)

BETTER PICTURES . . . RETTER SOUND wrtrte VIS-0-PHONE MORE COMPACT SET UP IN A MINUTE EASIER TO CARRY CONVENIENT TRIPCORD FOR CHANGING SLIDES Model £.-103 lor audiences up to 100 illustrated. Other models for audierices up to 500. A new advance in slide film sound projectors. Approved by both producers and users of industrial films. Plays 10, 12 and 16 inch records. AC or DC current. Self-contained screen. Self-contained record compartment. 100 watt projector. See, hear, operate the new VIS-O-PHONE. For details and demonstration see your film producer or write SDUIVD PROJECTS 3140 W/\I.TD!V STREET CDMPAIVY CHIEAGD In the Forthcoming WORLD'S FAIR EDITION of BUSINESS SCREEN are included— These Important Articles PLEASING FAIR CROWDS YOUR EXHIBIT & MOTION PICTURES WHAT CHICAGO'S FAIR SUGGESTS t.ind a complete section of Exhibit Layouts and Plans Drawn by Nationally Famous Industrial Designers Sound Slide Reviews FILMS USED IN VARIED FIELDS From "The Fait Guy' Sponsor : U. S. Rubber Mutual Tire Dealers Corp. THle:"MeetBillTodd-' * Bill Todd, a typical service station owner, and an old friend, the U. S. Rubber representative, exchange reminiscences about the growth and progress of Bill's business from its beginning to its present prosperitv via a balanced selling plan. Since the production is designed for oil company outlets and L . S. dealers all over the country, the film develops its theme on how balanced selling builds profits from all service station items, and interesting flashes of selling technique are dramatized as concrete examples of successful salesmanship. .Sponsor : U. S. Cane Sugar Refiners' Association Title: "It Could Happen Here!" * The film is addressed primarily to labor and consumer groups in an endeavor to interest them in protesting against legislation which militates against U. S. sugar refiners. Through the medium of a conversation between several refinery employees, this film explains the situation of domestic cane sugar refiners in relation to the present quota system. Sponsor: General Foods Corporation Title: "A Case for Better Business' and "The Cereal Boul Revue" * These two half-hour productions are designed to interest the sales force in capitalizing on 1938 plans for advertising and promotion. '"A Case for Better Business" emphasizes how saleability of the sponsors products is already proved by investigations among thousands of housewives. Newspaper ads, magazine tie-ups, store displays are all illustrated to show how completely the campaign "follows through" to back up sales efforts. "The Cereal Bowl Revue" develops the pulling power of advertising plans for radio audiences. Sponsor : Charis Corporation Title: "Good Fittings Make Good Customers and "Stepping Stones to Bigger Business" * These two films are part of a series which Charis Corporation has made during the past two years for training its fitters and saleswomen all over the country. The correct methods of corset fitting are explained in "Good Fittings Make Good Customers". Pictures of actual demonstrations in close-up and clear verbal instructions make this film extremely successful for training purposes. "Stepping Stones to Bigger Business" lists various types of figures and continues the training begun in the previous films. Sponsor: Chek-Chnri Corp. Title: "Profits jroin Merchandising Lubrication' * A new sound slide film showing profits which can be deri\ed from more effectual merchandising lubrication service through the use of Chek-Chart has just been released. The film is an attention-getter from the start. Woven into the drama of a service station operator who did not want to be "told" is the story of how he learned many things about selling lubrication and how to make his lubrication department the "SALES ARENA" of his business to boost the sales and profits of other products and services. Sponsor : National Sajely Council Title : "The Fall Guy" * A new sound slide film illustrating hazards to safet\ has Just been released for distribution by the National Safety Council to business organizations. Hazards in daily work are graphically illustrated in this sound slide film subject. 42