Business screen magazine (1938)

Unit Production Up PLAN SLIDE FILMS IN SERIES from "YMCA Forward"' [Continued jroni Page 39) the thought that the lack of action limited the field of distributing of slide films. Household Finance Corporation, for example, distributes a series of talking slide films on Better Buymanship to women's groups throughout the East and Middlewest. Authoritatively edited by home economists, unl>iased and frank in the exposition of their subjects, these films have earned widespread praise. Similiarly, newspaper files reveal that a recent historical slide film "A Century of Progress"', made for the Norfolk & Western railroad, is now extremely popular among club groups, etc., in the South Atlantic states to which its distribution has been limited. The most recent editorial bulletins graphically describe the wide variety of uses to which slide films are being put. Among the productions just completed or being made are those for Westinghouse, General Electric's Hotpoint division, the Chekchart Company of Chicago, and the first of a series for the National Safety Council entitled ''Fall Guy". Cooper's Streamlined Men, and several for Standard Oil, Williams Oi!-0-Matic, Simoniz and the Modeen Company of Racine partially checks a long list of recently produced films. * The Cleveland Y.M.C.A. forward movement has issued a sound slide film which played an important part in its fund-raising drive. The New Era of Visual Selling We are creators of an utterly new technique in talking slide films for direct selling and sales training. Clients say that our films move faster and pack more selling. You will understand why when you see one of our productions. Our script and continuity writers have had years of experience. Our studio men are experienced showmen who appreciate the importance of time in completing a production. Our field men are experienced merchandisers skilled in holding sales meetings. By concentrating exclusively on slide films, we are able to accomplish substantial savings. Comparative prices will prove this. We refer you to any of our clients, such as the Crane Company, Fairbanks-Morse, Investors Syndicate, United Air Lines, and Schwitzer-Cummins Co. Without obligation we would like to show you a few recent productions and submit a plan for your consideration. TALKING SALES PICTURES, INC. 540 N. MICHIGAN AVE. CHICAGO, ILL. 480 LEXINGTON AVE. NEW YORK, N.Y. PROJECTORS To put more punch into selling, aggressive merchandisers, in rapidly increasing numbers, are turning to slidefilms, both silent and sound. This modern tool dramatizes your sales message and insures the correct telling of it every time. When slidefilms are shown by S. V. E. Picturol Projectors, you are sure of brilliant, sharply defined screen images. The optical system in these projectors is the result of 19 years of engineering leadership by the originators of the slidefilm stereopticon. STANDARD IN ILLUSTRAVOX And Other Quality Sound Slidefilm Units Electro Acoustic Products Co., and other manufacturers of high grade sound slidefilm equipment have standardized on S. V. E, Picturol Projectors because of their compact design, efficient projection and convenient operation. Chosen By Successful Merchandisers Thousands of S. V. E. Picturol Projectors are being used by manufacturers in many lines of industry. Chrysler Corporation, Crane Co., Ford, General Electric. General Motors, Iron Fireman, Servel, Standard Brands. Standard Oil Co., and hundreds of other progressive companies engaged in intensive merchandising have selected S. V. E. equipment on the basis of its performance. Insist on time-tested S. V. E. Picturol Piojeclors for your slidefilms! Mail the coupon below for interesting folder entitled "Salesmen Are Made" covering the advantages of slidefilms and illustrating the many types of S. V. E. projectors which are available. As Used With Sound MANY STYLES The S. V. E. line of slideiilm projectors includes styles and sizes for every requirement trom pocket size units for contact salesmen to high powered projectors for auditorium use. Mail coupon below far complete facts. Also Ask About S.V.E. AUTOMATIC FILMSLBDE TAKE-UP The tirst practical take-up device for slidefilms automatically rewinds the film as it is being shown, and places it in its storage can ready lor use. Fully protects film emulsion. No more tangling! No finger marking! No embarrassing delays! The S. V. E. FilmsUde Take-Up fits all S. V. E. Picturol Proiectors now in use. FREE LITERATURE Mail Coupon Now! SOCIETY FOR VISUAL EDUCATION, INC. [J Send immediately your tree folder Projectors. [^ Tell us more about your new S. V. Oept. 6B, 327 S. LaSalle St., Chicago, 111. E. Picturol 'Salesmen Are Made" describing S E. Automatic Filmslide Take-Up. Firm NameAddress 43