Business screen magazine (1938)

HARPER & BROTHERS selected LYHE S. METCALFE and H. G. CHRISTENSEH — to write an authoritative book — the first on the subject — on "HOW TO USE TALKING PICTURES IN BUSINESS". The authors are members of the Permanent Staff of WEST COAST SOUND STUDIOS, INC. and have been since its inception. i HE services of both are reserved exclusively for clients of West Coast Sound Studios, in surveying picture problems, supplying ideas and plans, writing scripts, directing and producing talking pictures for business purposes. WEST COAST SOUHDSTDDIOS, INC. A Modem Talking Picture Studio — RCA EQUIPPED 510-22 West Fifty-Seventh Street New York. N. Y. GUARANTEED CIRCULATION for Advertising Motion Pictnres Reaching Consnnier Audiences Write for a folder describing our service. Motion Picture Bureau NATIONAL COUNCIL OF YOUNG MEN'S CHRISTIAN ASSNS. 347 Madison Ave., New York, N. Y. 19 South LaSalle St., Chicago, 111. The Bureau has been providing a cooperative film dislrihiilioii service for National Advertisers since 1911. NOTE — The Bureau does not produce piolures, l)ut business concerns are invite<l to consult us in reference to PRODUCTION and DISTRIBUTION of Advertising Sales Promotion and Good Will Pictures. The 26 years experience of the Bureau serving American industries is at your service without obligation. The Commercial Newsreel National Visual Education Conference * The eighth annual National Conference on Visual Edueatiuii and Film Exhibition of the DeVry Foundation opens in Chicago on June 20 and continues through June 21, 22, and 2.3 at the Francis W. Parker School, ?>?>0 Webster Avenue. Almost continuous showings of selected industrial and educational films as well as authoritative discussions of tlie problems of each of these fields will again feature the Conference gathering. Discussion will include photographic and scenario technique, advertising, sales and training values, and educational values. As a rule, representatives of producers and sponsors will lead discussions. The anniversary banquet, in honor of the Foundation's founder, Mr. Herman A. DeVry who is observing his twenty-fifth vear in the business, will be held on Wednesday evening, June 22nd. Among the speakers who will attend the conference are Mr. L. A. Hawkins, of the International Harvester Company, Chicago; Dr. E. I. Deer, of the Motion Picture Producers and Distributors of America, and Homer Buckley, President of Buckley Dement Company, Chicago. Lough Addresses University Conference * Mr. W. H. Lough, president of Audivision, Inc., New York City, was the featured speaker at Northwestern University's first conference on Visual Education & The Adult held in Thorne Hall on May 13 and 14. Mr. Lough discussed "Educational Problems in tlie Preparation of Industrial Training Films" and presented interesting standards of measurement which his organization so skillfully applies in its production of hundreds of sound slide films. Flolite Preview at Detroit * The Flolite Motion Picture Corporation, formerly Advitagraph Corporation, producers and distributors of commercial motion pictures, and manufacturers of Flolite continuous projectors, announce the world premiere showing of Flolite projectors at the Thirty-fourth annual convention of the Advertising Federation of America, to be held at the Statler Hotel in Detroit, June 12 to 16. Word Magic Previews in Neiv York and Chicago * Elmer Wheeler, president of Tested Selling Institute, which he organized for the purpose of testing sales presentations and making them more effective, will make personal appearances on June 16 in New York and June 22 in Chicago at previews of "Word Magic," a talking motion picture based on his well-known book, "Tested Sentences that Sell." The New York showings will be held in the Sert Room of the Waldorf Astoria Thursday, June 16 at 3 and 5 P.M. In Chicago the film will be shown at the Hotel Stevens on June 22. Audioscopiks Filmed by Industrial Producer * One of the most successful novelties of the year, called "Audioscopiks", the third-dimension picture distributed by Metro-GoldwynMayer, was produced by an industrial film producer, the Loucks & Norling Studios in association with Mr. J. F. Leventhal. Mr. Leventhal and Mr. Norling are the inventors of the process. The prints for this subject are made in Technicolor. 50