Business screen magazine (1938)

BETTER MOTION PICTURE AND PRINTS 35mm -^'le mm LABORATORIES FOR THEATRICAL INDUSTRIAL AND HOME MOVIES Our iob is to deliver quality prints in a tiurry and wtien you want them. Our capacity 3SM'M or 16M/M prints 1,000,000 feet per week. Our executive and laboratory staff composed of skilled experts witti upwards of 30 years of active service in the motion picture field. Unexcelled facilities for film storage in approved special constructed vaults. Cutting rooms, moviolas, comfortable projecting rooms, provided for industrial or theatrical picture producers. We will be grateful for the privilege to quote on any size job — large or small. AMERICAN FILM CORPORATION PRODUCERS — LABORATORIES — DISTRIBUTORS 6227 N. Broadway, Chicago, Illinois RECENT RELEASE BULLETINS Films to be reviewed m the next issue of Business Screen Magazine ALLLMIMiM COMPANY OF AMERICA: "Aluminum" a lengthy institutional picture showing manufacture; uses of product previewed in June. Sound version in preparation. WEYERHEAUSER TIMBER COMPANY: "Trees and Men" comprehensive 5-reeI sound picture of the timlier industry' recently completed by Dowling & Brounell. Hollywood. Theme: timber har\esting; conservalion programs. Distrihuled now through Modern Talking Picture Service to interested groups. .STEWART WARNER COMPANY: Dealer film series continues with completion of third film by Chicago Film Laboratory. VERMONT MARBLE COMPANY: Architects, builders, etc. are being shown "Mountains of Marble" just completed by Castle Films. Visit to Vermont Marble plant, etc. UNDERWRITERS LABORATORY: Sound film explaining tests, scientific background of Underwriters famous testing labs recently produced by Atlas Film Company. GENERAL MOTORS, AMERICAN TELEPHONE & TELEGRAPH, CAST IRON PIPE ASSOCIATION, DU PONT. ETHYL GASOLINE, PUBLIC SERVICE OF NEW JERSEY & WESTERN ELECTRIC pictures now scheduled for production by Audio Productions. To be reviewed as released during coming: months. SALESMEN get the IDEA I Continued from Page 19 1 port for practice in the south on March 1." Six to eight weeks of careful preparation — that's what the athletes get each year. And even the Babe Ruths and the Lou Gehrigs never get too good for this. So why not the same consistent training for salesmen? It almost always helps those at the top as well as those in the cellar and in-between. When vou get a pain in your tooth or tummy you don't look for a ''natural born" dentist or doctor. You seek a medico with the best training you can find; you want skill and knowledge and make no mistake about that! It's the same with salesmen— the best ones have a skill and technique that seldom "comes natural." They are developed and perfected through long and careful training. All sorts of sales problems, in a widely diversified list of industries, are now being covered by films. Many large companies have adopted yeararound programs that include both slide and motion picture films. In specialty selling, where the unit of sale is large, the possibilities are truly gigantic. "5e//(Hg America" a sales training film recently produced for Frigidaire but released for general distribution, points a parallel between modern sales methods and those used by Benjainin Franklin in helping found and promote .■America. The Honorable Mr. Franklin fades in and out of various settings to give an excellent practical demonstration of the right and wrong methods in commercial selling. Rightly so. for he was America's foremost salesman-diplomat. Products covered by recent industrial films include — spark plugs, tires, washing machines, electric refrigerators and ranges, automobiles, shoes, milk, gin, and dozens of others. The reason for all this activity, all this interest, all this broadening of effort? Well, that's not difficult to answer. Here it is in one sunnnar\ paragraph : A recent survey on results jrom industrial film sponsors disclosed only one case of dissatisfaction, compared with many cases of complete satisfaction and a dozen so completely happy that they wanted everything about their films kept mum so competition would not be encouraged! CURRENT RELEASES contd. from page 37 iJust released) -TO THE LADIES" — 2 reels Sponsor: Milwaukee Lace Paper Company I'roduced by: Burton Holmes Films Type: Dealer selling, women's orgs. STORY: Princess Alexander Kropotkin, famed social arbiter, is presented as film educates women in us^es of iace paper in home for entertaining, everyday use. Fihn producer also laid out complete sales promotional program for sponsor, including booklets, etc. DISTRIBUTION : Special showings to company salesmen at meetings, to jobbers and dealers and general non-theatrical distribution to women's organizatiims nationally. "SUNKIST FOR PROFIT" — 4 reels Sponsor: CaliL Fruit Growers Ex. Produced by: Castle Films Type: Dealer education STORY: Pictures merchandising display program for dealers to improve display merchandising, better selling. Latest of series now used for 14th year. Cnntains color sequence. DISTRIBUTION: Natl, by 22 Sunkist projectionists to fruit dealers and grocery groups in marketing communities. "TWIN POWER" — 2 reels Sponsor : The Massey-Harris Co. Produced by: Audio Productions Type: Consumer education-selling STORY: Latest in tractor development pictured as Massey-Harris demonstrates gasoline-powered tractors. Lowell Thomas announcing. DISTRIBUTION: Dealer salesrooms, selected groups as tieup with Ethyl Gasoline Corp. for "Twin Power" showing. "THIS MOVING WORLD" — 3 reels Sponsor: Fisher Body Div. of (^'■neral .Motors Corp. I'roduced by: Wilding Picture Prod. Type: Institutional-public relations STORY: Lad enters model car in contest sponsored by Fisher Craftsman's Guild — muses on beginnings uf transportation. Historical sequences show advance iif transportation, DISTRIBUTION: Through Fisher "Craftsman's Guild". Schools, etc. iJust released) "SELLING AMERICA" — 4 reels Sponsor : Frigidaire Division General Motors Corporation Produced by: Jam Handy Picture Service Type: Sales Training-Institutional .STORY: Ben Franklin instructs a present-day salesman in the art of selling as it was known to the man who "sold America" to the nations of Europe. Advertising minimized. DISTRIBUTION: General group showings, salesmen.executives. 62