Business screen magazine (1938)

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Hollywood is Headquarters for 2(^/ — and this Hollywood studio is ready to put the latest dramatic effects^ technical excellence and entertainment value — in other words, "Box Office" — info this powerful, modern advertising medium What we are doing today in Commercial Motion Pictures is as different from ordinary commercial "shorts" as day is from night. \\"e are proud to have raised the standards to a real entertainment level. And we are proud to have helped great corporations increase substantially their sales results from using this medium. (This issue of Business Screen carries an article on the success of Standard Oil of Indiana's recent commercial film. We worked with them closely. and built this picture from the ground up.) There are reasons why we are able to produce results for advertisers. We are right here in Hollywood, the motion picture capital of the world. HoUywoodhas the facilities for producing the ■finest of pictures . . . commercial or otherwise. The sponsor of any commercial movie eflfort must realize that here in Hollywood lie his opportunities— for here are concentrated the finest directorial, writing and performing ability, as well as technical excellence. We maintain that commercial pictures should be as good as the neighborhood theater Scenes from Standard Oil of Indiana's salesgetting commercial full-length feature "STAN" — produced by Raphael G.Wolff, Incorporated. program, with the "plug" as entertainingly handled as possible. We can do that in Hollywood— do you know where it can be done anywhere else? Perhaps you have a great idea for a commercial film — but feel it's impossible to produce. Don't discard the idea— get in touch with us — it will cost you nothing. We have the writers, the directors and the casts. We have the facilities and we know our stuflf. We have done and are doing the "impossible " in commercial movies — at surprisingly low cost. Let us weave your merchandising message into an entertaining screen play. We'd like to help you put real "Box Office" in your film advertising! ^^^HOH^iV fpH^EMP ^^^"Jtt If 1*^ 11 -V 1 i^^^ 1 * T , v^ 1 l^r ..^il ■• — s< S^m r v^ f ■ -41-^ ';^f*^^H [ ^ -^^ :^ 'y.r\g^u ini iiu MOTION PICTURE DIVISION 1714 North Wilton Place — Granite 6126— HOLLYWOOD