Business screen magazine (1938)

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The prodf (ij the iniddniy is in the eating — and ivlieii prosjM'cts discover they can shave irithoiit practice and without a mirror, they cough )//;$15 nitli remarkable uriijormity. A salesintiii joi . . ., i^dnhsliadtorejiossessa set. He couldn't carry it a mile to the bus station— so he loaned it — and jound another customer. Dale Carnegie says that some people are so "salesman conscious" that they get the jitters at the very sight of one. A clianipiuii autiuiiuliiU .sci/i ../,,i,/, imamc a champion wlien he learned to make his pro.^pects do the deinoiLS-trating. Now he just makes them find out for themselves just how much headroom there is in his car. A hard-boiled "looker" becomes an enthusiastic buyer when he has pressed the keys, wiggled the controls, and in other ivays demonstrated the key features of the new GE line to his oun surprise and amazed pleasure. "HOW TO WIN SALES" Dale Carnegie sells the "free home trial" idea in this 7'-2I'rame sound sHde film which is used to pre-sell dealers on the principle of urging hesitant buyers to accept home demonstration. Actual stories of otlier sales successes based on that principle are related. A New Sales Training Series of Slide Films Presented by the RADIO DIVISION OF GENERAL ELECTRIC Starring DALE CARNEGIE & R. C BORDEN Pictures on this page through courtesy of Audivision. Inc. wK^ 1 V, i ' 1 .:f ■»^^^3S< A iitaiij I arnuiii cleaner salesman stumbled on a secret that made him. top man in his own territory . . . guess what it ivas. R. C. BoRDEX. a member of the well-known sales training team of Borden and Busse and the famous Dale Carnegie are starred in two of three new sales training films recently produced for the Radio Division of General Electric and already used with outstanding success in the field. " In the third of this new series, in which color {Continued on the ne.rt page) A wuniun who couldn't be sold an automatic ironer "because she could never learn to use one" signed the order without a struggle when the shrewd salesman got her in front of a machine and persuaded her to iron a handkerchief. 1 >»r:^ 1 vl S m rvBB '"• . ^ h^S^ ■^hJ mm _ __ ^# p A bicycle salesman creates a market by teaching neighborhood boys to ride — free. Somehow or other, they soon find the money to buy their oien bikes. "LET GEORGE DO IT!" t^ ^^ R. C. Borden tells how salesmen for electric razors, etc. all hang up sales records by persuading their prospects to demonstrate the products to themselves. This SO-frame slide film is used to impress dealers on the value of GE sales features — all of which can be "worked" by the prospect. 81