Business screen magazine (1938)

;•" »»(#.>" i.' '< r-*"*? *»-■ yX' .»-3»— ^4^ ■■'.-*t|t^' Mc loving pictures and slide films will be used at the New York World's Fair to a greater degree than at any other Fair in history. In several of the Focal Exhibits, in commercial and State displays and in the United States Government Building, they will play a preeminent part in enhanc* ing the story-telling technique of the respective exhibits. It is estimated that more than eighty auditoriums in the exhibit area will include motion pictures as a part of exhibit displays. The same technicians who collaborated on The River and The Plow That Broke the Plains will produce a picture. The City, initiated by the American Planning Institute and financed by the Carnegie Corporation through a grant made at the request of the Fair's Committee on Theme. This film will be shown in the Science and Education Auditorium which is projected as part of the Science and Education Focal Exhibit. One of the functions of this auditorium will be to serve as the scene of a series of short educational films on various topics. Unique use will be made of the motion picture technique in many Focal Exhibits as in the Production and Distribution Focal Exhibit where through the projection of 8 film, on seven separate screens, men, money, science and machinery will be displayed as producing goods which release consumers for leisure-hour cultural and recreational activities. The history of transportation from the earliest times to the present will be told in an elaborate film to be presented in connection with the Transportation Focal Exhibit in the Chrysler Motors Building. Similarly, the Communications Focal Exhibit will use motion pictures to aid in depicting the development of communications over a long period of years. Every major film company is co-operating in the production of a picture entitled These Vnited States, portraying the history of the country from the time of the inauguration of George Washington, as first President, to the present. This piclure will be shown in the UnitetJ States Government Building, it The technique of both radio and motion picture will be combined in a television display in the Radio Corporation of America Building. An amusing and fast-moving short film featuring puppets in its cast will augment the Petroleum Industry Exhibit, if The Aetna Casualty and Surely Company will feature sound motion pictures as an educational display of devices in each division of insurance protection, ir The General Cigar Company exhibit will include a teletype machine which will flash world and sport news every minute on a Trans-Lux machine, if The Household Finance Corporation exhibit will include a 200-seat air-conditioned theatre where, continuously from 10 A.M. to 10 P.M., there will be a showing of sound motion pictures. One motion picture stars Edgar A. Guest, and another a typical young housewife. In a 200-seat air-conditioned theatre, the Johns-Manville Sales Corporation will present an educational program in motion pictures — The House That Ann Built, Those Hot Summer Days, and Heat and Its Control — plus interesting and dramatic devices showing the behavior of sound and how it is controlled with accoustical materials, if A highly amusing and entertaining motion picture, /'// Tell The World, featuring a cast of Hollywood comedians and feature players wUI be an outstanding attraction. This will be the highlight of the exhibit of MacFadden Publications, Incorporated. In the Communications Building a motion picture will show a day in the life of the average American family presenting their particular problems in this modem world and how the head of the family amusingly meets these problems and finds success. This feature is to be presented every half-hour in an air-conditioned theatre seating 300 persons, if The Metropolitan Life Insurance Company exhibit will include a theatre seating more than 100 persons in which will be shown sound films and stage entertainment, if The National Biscuit Company has constructed its own motion picture theatre in the Food Building #2. The theatre is air-conditioned, and seats 266 persons and provides continuous 15-minute programs of entertainment on the screen. A Technicolor film of Walt Disney *8 Mickey Mouse's Surprise Party will be shown here, if The Bakelite Corporation will show in Technicolor, in the Hall of Industrial Science, a motion picture portraying the development of the modem plastics industry, if The Petroleum Industries exhibit, mentioned previously, will have a unique Technicolor film, using new and revolutionary motion picture technique, featuring puppet actors, if Planters Nut and Chocolate Company will feature a color animated motion picture of the peanut bush or plant showing the process of development of the seeds into mature peanuts. The States of Nebraska and Texas will employ motion pictures to tell the story of their historical origin, industrial and social progress, and contemporary development, if The General Motors exhibit will feature four motion picture screens on which will be shown two 35mm. pictures and two 16mm. motion pictures, if The Ford exhibit will also include four 35mm. projection machines. Among other commercial exhibits which will feature motion picture displays are the following: The American Chain and Cable Company The American Tobacco Company The Eastman Kodak Company Gas Exhibits, Incorporated Glass Incorporated National Dairy Products, Incorporated The Olson Rug Company Show Globe, Incorporated The United States Steel Corporation The Yale and Towne Manufacturing Company In the Science and Education Building, there will be a program of motion pictures in addition to lectures, all chosen for their relation to science education and public health and connate subjects. A program of between twenty and thirty motion picture films are now being selected by the Committees on Science Education, Welfare, and Public Health, if Eight-foot screens that announce happenings in today's world to the "World of Tomorrow's" visitors will be installed in about twenty spots on the Fair grounds, according to the News Casting Corporation. r;iijEt;j^<sKWj?jaa!Ba^r(vv -i^i^.