Business screen magazine (1938)

SCRATCHES SCRATCHES SCRATCHES SCRATCHES SCRATCHES ON MOTION PICTURE FILM CAN BE REJVLOVED only by RECONO PATENTED METHOD Write for Free Trial Offer AMERICAN RECONO, Inc. 245 West 55th Street New York. N. Y. You will find that New York has more to offer when you stop at the SavoyPlaza. This famous hotel provides unrivalled excellence in the spacious comfort of its cheerful rooms, in its tempting cuisine and its thoughtful service. Subway direct to the World's Fair at the door. Henry A. Rost, Monaging Director George Suter, Resident Manager Plan now to make the Savoy-Plaza your headquarters during your visit to the New York World's Fair 1939 OVERLOOKING CENTRAL PARK • FIFTH AVE. SBth TO 5««li STS. • NEW YORK CINECOLOR OPENS NEW BURBANK PLANT ♦ An Event of interest in current business film history was the formal opening last month of Cinecolor's new plant in Burbank. Erected on a site over three acres in size, the actual building covers 45.000 square feet of space and is one of the most modern and novel color lalioratories in existence. .Architect Robert V. Derrali designed the ultra-modern concrete reinforced structure. Incorporated in the new quarters are facilities and equipment which were designed to bring new accuracy, flexibility, economy and speed to Cinecolor's recognized process. Almost as important. Cinecolor's new facilities arc said to enable it to turn out film at the rate of two million feet a week! The cost of equipment exceeds $150.000, while the actual cost of the building is approximately $125,000. STREAMLINED HANDLING Cinecolor's technical department is under the capable direction of Alan Gundlefinger, wellknown for his past exploits in color work. This important department embraces a complete patent research room, technical library, research room, control room, o])tical rooms and dark rooms. The actual handling of film has been streamlined to 100 per cent efficiency by jirogressive layout of modern quarters for camera unloading, negative polishing, printing, inspection, jjositive cutting, waxing, optical printing, and shipping — as well as a special effects camera department and private cutting rooms for the use of customers. A comiilete machine shop is also included. A single gigantic room — 14.000 square feet in size — is ust'd for processing of all types of color prints. Here is contained vast machinery for the coloring and developing of positive films in IGmm. and ,'!5mm. and in both two and three color. This is the department that will ultimately enable Cinecolor's output to be stepped up to between four and five million feet of film a week. All electrical wiring and pipes for water, gas and the fire sprinkler system have been installed in a .specially ventilated timnel, to prevent the possilniity of their being affected by chemical fumes. TAKE ALL PRECAUTIONS DC sets are also located in this tunnel. Release deadline dates don't usually take into consideration such hazards as the failure of electrical power, so Cinccolor has had to construct an auxiliary power plant, which is also installed in the basement for use in emergencies. In the event of power failure the auxiliary plant will pick up the job with a maximum current interruption of only ten .seconds! The huge new vaults for storing film have been patterned after modern bank vaults and are protected by an undrillable steel door. Fire sprinkling systems and additional novel safety features assure further protection of these vaults. Since the printing and handling of Cinecolor film calls for exacting control of the heat and moisture in the air. special air-conditioning equipment has been designed for regulating humidity and temperature throughout the building with individual sectional control. A useful as well as decorative part of its facilities is Cinecolor's main theatre. Here rushes and test prints may be promptly viewed in attractive surroundings. A special study has been made of projection equipment to insure the picture being consistent with standard theatre equipment. MrCORMICK EXECUTIVE HEAD The entire construction and installation of equipment has been carried out under the supervision of William Prynne, secretary of the company. The business stafl^ of Cinecolor. headed by .\. L. McCormick, ijresident and treasurer, has been comfortably and conveniently established in ten modern executive offices, .\mong the other officers are .\lan Gundlefinger. vice-president in charge of research; W. T. Crespinel. vice-president, and J. Henry Krusc, Sales Manager. BO