Business screen magazine (1938)

WORLD'S FAIR EXHIBITORS PROTECT YOUR VALUABLE FILMS! • Keep your films fresh and clean — free from dust and dirt — properly humidified! Use a Neumade all steel cabinet — specially designed for films — the result of 25 years experience supplying the film industry. DUSTPROOF FIREPROOF TAMPERPROOF Complete range of sizes and models for all kinds of film storage. Reels or strips 8mm. — 16mm. — 35mm. MODEL DC-<16 Suitable for llie Soles or Advertising Manager's Office. PROJECTOR TILT TABLE. Ideal for entiibil or business use. Adiustoble to any tilt up to 10" rise. Sturdily built of lieovy steel, 2 rigid shelves for reels, coses, etc. T-134 (30 long, 16" wide, 36" high) S49.50 With ball bearing, rubber covered costers $6.00 extra. WRITE FOR CATALOG 429 W. 42nd St New Yorl< City 3; asiiitiiiii.ilica (I The Drake offers every luxury and convenience of fine living on Chicago's Gold Coast, overlooking Lake Michigan. A. S. Kirkeby, Mdnaging Director IP TheHrahe LAKE SHORE DRIVE • CHICAGO ♦ lit splicing .sdiiiicl film, oithur .'5.5mm. or Kimiii. width, wherevfia square split-c is ii.sed, it is the practice to paint out a section of the sound track on either side of the splice, in a diagonal fashion, to reduce the sound which the splice produces in the .sound system as it pas.ses the scanning beam. Because this painting eliminates a noise which .sonnils very much like the word "liloop". the |iainting is known as "blooping". Research has revealed that the same effect as blooping is obtained when the s])liee is made diagonally. Thus, according to engineers in the Bell & Howell research rlejiartment. when the B & H lUmin. splicer is used, the splice may be said to be automatically blooped. When a diagonal splice passes the scanning beam, the width of the sounil track becomes narrower, gradually decreasing the sound coming from this portion of the track, meanwhile increasing the sound from the track corresponding to the subsequent scene. This gives .somewhat the same effect in sound as a very rapid lap dissolve in the picture. Automatic blooping is an important .sales point in favor of the diagonal splice, since it eliminates noise, due to splices and saves time l.).v making it unnecessary to do painstaking bloop painting. National Tie-ins Moves ♦ Nation.^l Tie-In.s. Inc.. of Chicago and New York, an organization devoted largely to unu.sual sales promotion and merchandising tie-ins. man.v of which include feature motion pictures, has moved its New York offices from 200 Madison Avenue to larger quarters in the Graybar Building. 4'20 Lexington Avenue. THE WILDING CAMERA CREW Tesls bctWeen scenes wliilc ^Imniiiifi the new Standard Oil film .S7,/// t]tv \lii\ir starring Edgar ■di ll» '.'*RF Automatic Slide Projection ♦ Something new in automatic slide changing projector ecpiipment. the Selectro.sliue can be operated by remote control or by set automatic control for display purposes. The machine takes •i" x 'i" color or black and white slides made from ,S5mni. film. It can be used to project pictures on a small screen in an office, or on a large screen in an auditorium that will scat hundreds. The exclusive new remote control feature is operated by means of a push button which the speaker holds in his hand. Slides are so changed when desired. The possiliilities of the Selectro■sLiDE for advertising and display purposes are said to be limitless for all kinds of advertising, both indoor and outdoor, and for sales promotion and presentations. The r'quipment carries an interchangcalilc magazine holding 48 slides in numbered slots. Once the magazine is correctl.v loaded, errors in projection are impossible. Changing the magazine requires onl.v a few seconds, and so a great number of slides may be shown in rapid succession. This interchanging of magazines makes for great flexibility in suliject matter. The SelecTROSUDE is portable, weighing onl.v 30 pounds. Inquiries addressed to the Screen Service Bureau of this magazine will lie forwarded for immediate re])ly. Fllmosound library List ♦ The Filmcsound Film Libr.^hy Book just issued by Bell & Howell illu.strates how this firm has provided a single film source adequate to meet the diversified demands of educational institutions, industry, homes and commimitics. It contains a valuable and varied collection of sound-onfilm features, comedies, cartoons, adventure, nature subjects, music, religion, historv, news reels, sports and teacher training. Here, between its covers are sixty-four 8V2 x H inch ijages containing titles, description, classification and jiricing of 2800 reels of -.oiiiul Hint (iffrrrd foi rental or s,ile.