Business screen magazine (1938)

THE COMMERCIAL NEWSREEL ♦ The Jam Handy organization is donbling the size of its midtown offices and review rooms when new quarters are taken over in the Berkeley building. 19 West 44th Street. New York City. :Mareh 15. aeeording to Jamison Handy, president. Herbert Depew is in charge. The New York production unit at 305 E. 45th Street and the offices and review rooms in the General Motors building, 57th and Broatiway. arc to remain the same with George B. Finch in charge of the ujitown office. Mr. Handy .said. Argus Executive Changes ♦ The International Research Corporation announced the appointment early in March of Ted Grange, former .\rgus advertising manager, to the position of territorial salesmanager for the Chicago district. Harvey Brown, formerly in charge of Argus .sales promotion and editor of the Argus ^lagazine. Argus Ph otogra j>h y , wiU replace Grange as advertising manager. Karl H. Barleben. Jr.. a Fellow of the Royal Photographic Society and a well-known photographic authority and writer, has been added to the Argus staff as educational director. Barleben conducts a column for Travel Magazine and is the author of The Leica Data Book, Cash Front Voiir Camera. and Travel Photography with the Miniature Camera. In addition to his regular duties as technical advisor and expert, Barleben will also conduct a series of lecture tours in the near future which will be open to the general jjublic. Dufaycolor Prints Down ♦ As a result of recent laboratory developments, prices on Dufaycolor prints and enlargements will Ix reduced from 10% to 50% beginning February '•20th. In announcing this reduction. Robert Jordan. Sales Manager, says: "Without doubt the reduced prices will bring about an expansion of the color market, since it puts natural color prints well within the reach of the most limited photographic budget." On February 15th. a $100 "Prize Picture" promotion will be offered all Dufaycolor dealers. Dufaycolor Company. Inc. will pay $100 for every Dufaycolor transparency selected as the Dufaycolor "Prize Picture." For future exhibits and advertising purposes, Dufaycolor will offer $10 for selected transparencies which do not win the $100 award. Gutlolin Lowers Rates ♦ W.il.TEH O. OUTI.OHN, INC., of ,35 West 45th Street, New York who distribute 16mm. .sound film in the United States anil Canada, with a library of over twelve hundred entertainment and educational features and shorts have found that the demand for their pictures in the commercial field has been growing so rapidly that they have been enabled to announce a new price .scale for industrial rentals and sales far below former rates. The Gutlohn library lists among its clients such well-known users of industrial films as Standard Oil of Indiana, Chrysler. Pontiac. General Electric. Shell Oil, U. S. Industrial Alcohol. Public Service Corporation of New Jersey, and in the ice cream industry, the Breyer. Pioneer and Horton Companies. Increasing interest in the building up of program appeal with musical features, cartoons, comedies, etc., has proven most successful. According to Gutlohn officials, this development is one that most business film users should bear in mind when they plan their showings. Cole Offers Fair Aids ♦ The presentation of non-theatrical motion picture shows has become an established business with the King Cole Sound Service of New York, for twenty years specialists in non-theatrical showings. The equipment used is the most modern, and is operated by experienced projectionists and engineers. The standard projectors are thirtyfive millimeter machines. The sixteen millimeter equipment is that manufactured by the Bell & Howrt-ll Company to specification .so that Western Electric Sound Equipment may be used with the projectors. There is also available silent projection service, or .sound slide film and public address systems. Industrial organizations planning to hold sales conventions in New York during the Fair period will find this service useful. Many new products will be introduced to the selling force via portable machines set up in a hotel room or auditorium. DOWLING 1 6625 Romaine Street A FRESH VIEWPOINT M any companies have worthwhile older films containing pictures difficult or costly to replace — but which should be brought up to date with new editing or partial new photography and modern sound and "dressing". An important service of the Dowling and Brownell organization is just this type of job — making old picture stories new by expert treatment. Send us your problem and your films to view, with your thoughts on changes or new requirements; and we will offer suggestions as to how your pictures can best be made to serve today's new audiences. and BROWNELL • Hollywood, California W ilh iiilelli^t-iil planning . . . careful preparation . . . alerl. coinpetenl technician! and operators . . . ENGINEERING and TECHNICAL STAFF experts available for work on your problems. Complete films from $1000.00 up We have produced unsurpassed scientific motion pictures in silent., sound, and color for leading manufacturers and pharniaceulical laboratories. ■ boaklet "f de IT rite on your lelterheaif ftn srribini; our guarantfvd itisli CONSULTATION N V I T E D JOSEPH P HACKELS III J : M C*!*^ :7^1J : IM /^ll :« 4 1 >J|| PRODUCERS • DISTRIBUTORS ■ EQUIPMENT-A COMPLETE SERVICE 144 East 57th St. NEW YORK, N. Y. '%%'