Business screen magazine (1938)

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\ ignorance thu,arting acceptance. The problem of business is the problem of education. Consumer acceptance calls for consumer knowledge of the wares, services and methods of business. There is but one channel through which consumer acceptance can be achieved to the point of complete satisfaction of consumer doubts. Only the talking motion picture can bring the coordinated pressure of factual appeals to the eye, ear, mind and emotion. MODERN TALKING PICTURE SERVICE complements the production of these essential business films with a pre-determined, selective national distribution. MODERN TALKING PICTURE SERVICE presents your commercial film when, where, how and to whom you require. MODERN TALKING PICTURE SERVICE, through its local units, blankets the country, if you want that, or it will pick out of the mass the particular men, or women, or children you want, and to the number you want. MODERN TALKING PICTURE SERVICE invites you to ask for proof of its ability to serve you. MIIIIEU^ TALKING PICTURE SERVICE, l\C. 9 ROCKEFELLER PLAZA fAn Independent Organization) NEW YORK CITY . S PA' OFF, 10 Business Screen