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WHAT AUDIENCES SHOULD IT REACH?
I. THE GENEBAL PUBLIC
In theatres, at conventions and other mass audiences . . .
* A one-r«el short inbjecL periups filmed in color, should b« made availalde to all prmcipal exchanges or distributed by one of the commercial Ghn theater services. Without direct advertising because its purpose is wholly patriotic, this "short" might well be jointly sponsored by the National Advisory Committee lor Aeronautics, the Air Transport Association and the principal aircraft manufacturers. Its acceptance on all theatre screens is unquestioned. An additional version with Spanish sound-track, etc. might be given extensive circulation in LatinAmerican countries as a friendly gesture.
n. TBAVEL PBOSPECTS
Exclusively by group showings o/ scenic subjects along the routes
"k An added reel, which also might well be made in color because of the scenic advantages, could be carehiUy edited Into the theatrical short or an entirely different film made under joint sponsorship of the members of the Air Transport Assodafion on the subject ol Aii Travel alone. The subjects of safety and comfort would be of foremost importance in this lecture. It might also be used as the second of a series for theatrical distribution if properly edited without any particular emphasis on advertinng. For group shovrings on 35mm and 16m& projectors also.
m. THE SCHOOLS
Filling a Long-felt Need Vocational Guidance on Jobs in Aviation
"A^ A special ISmm. motion picture dealing entirely with the jobs to be filled in the aviation industry would fill a real need for both the industry and the schools. Color would not be necessary in such a picture. 16mm. prints couid be distributed by a projectton service organization or placed is the visual departmenl fibraries ol the stale universities and vocational extension services. In large public schools systems such as in the case of Chicago, New York, Detroit, etc prints will be circulated by the film departments ol the schools at a minimum of expense.