Business screen magazine (1938)

♦ Five luiiulri'd films are featured in the tlieatres of the New York AYorld's Fair. The widespread use of the medium there tells the story of its usefulness to modern business. Sutlohn Courtesy ♦ .\rr yciu planning to visit the World's Fair.' The Gutlohn organization has offered their facilities for the screening of Uimm. sound pictures for which they are international liistributors and will be glad to assist in an advisory capacity to those who have film problems to solve. Many educators and industrial film users are making their summer headquarters at Walter O. Gutlohn Inc. whose address is 35 West 45th Street, New York. Opens in New York ♦ James Matthews who has been connected with the 16mm. field for the past 10 years has recently opened new headquarters under the name of Action Motion Picture Service at 358 West -t-lth Street. New York City. Cole's Fair Service ♦ King Cole Sound Service will have an office at the World's Fair to render emergency service for projection equipment; also to supply the necessary union help for operation and maintenance. They will also lease and maintain a repair and replacement service. With well over 13.000 hours of machine operation ahead, the need for such a service is apparent. The King Cole Sound Service has been awarded a service contract to maintain and operate the projection equipment directly under the control of the World's Fair 1939 Corporation. THE NEW DEVRT leWM. THEATRE PROJECTOR IS now being demonstrated to industrial film theatre prosjiects. THE MODEL Tt03 PRESTO RECORDER UNIT Hacliel Screens Weeldy ♦ Photographic Fair. Ltd., under the able direction of Joseph P. Hackel, has inaugurated a new service for business executives contemplating the use of business films. Each Wednesday evening at 5:30, a special screening of lowcost productions is shown to interested business men who wish to see what can be produced on modest budgets. To date this plan has brought advance bookings for three weeks as the little theatre has a hmited seating capacity. The greatest promise is held forth to the industry by this sincere interest on the part of smaller businesses as evidenced by the time which their owners and officers are willing to spend on this new type of sales promotion. ♦ With price reductions in efl'ect, the cost of the finest Itimm. sound projector is about one-half of its 1937 price: the number in use has trebled! Neuvator Useful ♦ Many users of business films are building small service departments within their own organizations and a welcome addition is the "neuvator". This unit is most helpful in cleaning film. The film is first subjected to a bath and then it passes between three double sets of squeegees which remove all excessive liquid along with all foreign matter; then across two polishing rolls, one for each side which also absorb the slight amount of moisture which may remain. It is then wound up on reel. No sprocket teeth are used so that sprockets are not torn or damaged. A mercury switch controlled by an idling arm stops all operations immediately when roll is finished or stops automatically if rethreading is needed. The "neuvator" is manufactured in sizes for 35mm. and 16mm. film, and specially designed bases are also available. This is a development of the Neumade Products Corporation. April 25, 1939 Dear Friend: Salesmen who are winners find it pays to look that way. Not overdressed, of course, but neat and well-groomed. Film salesmen are just as important but is that vital sales argument lost in streaky and scratched scenes? Films get a lot of use, are often handled by inexperienced projectionists in distant towns. Even new prints may become scratched after one showing. How do you keep your travelling "salesmen" neat? Recono suggests that you make them "scratchless" through its exclusive "rejuvenation" process. The cost of this clean-up and scratch removal service is economical, more so because it puts "used-up" films back in circulation just as good as new! Finally, we suggest that you let RECONO offer a laboratory analysis of your film and distribution problems without charge or obligation. Our background of experience will be helpful to you. Call or drop us a line. Cordially yours, lichael ^reedman AMERICAN RECONO, INC. • 245 West 55th Street . New York, N. Y. SURE She's Pretty . . . BUT YOU SHOULD SEE HOW MUCH MORE "OOMPH" SHE HAS IN THE COLOR HLM! And — like this Hollywood model — the magazine ads, posters, service stations, cars and other characters all take on added eyeappeal and selling punch in General Petroleum's color slide film. We can reproduce your advertising material and stage the scenes required to tell your story, using the best of Hollywood professional talent for both voice and picture. Let us send you detail on these striking color productions — for slide films or for motion pictures. DOWLING and BROWNELL 6625 Romaine Street Hollywood, California Number Seven 33