Business screen magazine (1938)

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Business you never had before now can be yours with EXPLAINETTE The Small, Light -Weight, Low Cost Sound Slidedlm Unit that Opens Up an Entire New Field . . . the EXPLAINETTE is tlie machine you have been asking for. LIGHT in \\ eight. LOW in price. SMALL in size. STURDY in construction. FINE in appearance. Ir makes available for all your salesmen a powerful selling cool tor direct sales to individual cunsumers. It nuw opens that great held for you. The EXPLAINETTE weighs just a httle over 14 pounds including projector . . . measures only 10>^" high, ll" long, and 5^4" wide. It can be carried as easily as a brief case ... so light you can lift it with your little linger. Simple to operate as turning on a radio. It can be purchased for as little as S29.00 and up, dependmg on quantity, size of projector and current. Here, then, is a machme that your salesmen will take to enthusiastically. It will open more doors for them. It gives your product a drama that words or pictures alone can not convey. It makes certain your salesmen present your product as it should be presented. It is a great new selling technique that will pay large rewards to those who utilize it in direct indii idnal coniunier selUng. Films and recordings are available from producers at prices in harmony with the low cost of EXPLAINETTE. Your present productions also can be used with this machine . . . for it will take up to l6-inch records, 100 watt projection, and can be used with large sized wall screens. Its newly designed amplifier with matched speaker produces a clarity of tone unsurpassed and the volume is comparable to hundred watt projector units that have been available in the past. What you get in EXPLAINETTE Sound Slide film Projector Unit StandarJ eqiiipinent includes either SVE Projector Model "Q" 100 watt or Model "M" 50 watt or Model "Jr" 50 watt. Unit also includes built-in screen; phonograph turntable for 10. 12 or 16 inch records; Operadio heav\ duty 5-inch Permanent Magnet Dynamic Speaker and 2-tube amplitier . . . matched tor clear natural tone and controlled volume. Easily serviced. Sturdy all-steel construction. Stowage for four 10-inch records, four him cups, needles, lO-foot power cord. Operates on 110 volt 60-cycle A.C. or A.C.-D.C current. $29.00 and up depending on quantity, size of projector and current. FOUR GROUPS OF MEN TOLD US WHAT THEY WANTED • The Producer Said: Give us a low priced unit that will let us put on a good show for x.\\q individual cnnsumer. Make it small, light-weight, efficient. Be sure it projects brilliant pictures. Make the sound clear and natural. Make it easy to operate. Build it strong and rugged so it will stand all kmds of abuse. Give us that kind of a machine, and we can go out and sell our productions to a field we hardly touched before . . . the great individual amsumer field. Producers tell us EXPLAINETTE meets those specifications. • The Advertising Agency Said: Give us a machine that our clients can use in direct contact with the consumer. If you can get up a sound slidefilm unit that is so inexpensive and so easy to carry and operate that every salesman selling the Oinsumer can and will usQ it, then you will literally revolutionize direct consumer selling. EXPLAINETTE meets those requirements, too. • The Sales Manager Said: I'm for anything that will help my men on the tiring hne get more orders, but I've got to keep the selling expense down. Sound slidefilm selling is fine . . . but to date it's too expensive for me to use. and too cumbersome for my salesmen to carry. Make it low in price, light in weight, and simple to use. That kind of a machine will up consumer sales tremendously. Mr. Sales Manager has his machine in EXPLAINETTE. • The Salesman Said: I was sold on my own product through sound slidehlms . . . and if they sold me, they will sell the public. But I'm a salesman and don't want to be 3. peddler. Give me a small, lightweight, good looking job . . . not much bigger than a briefcase. It's got to be low in cost, too. Give me that kind of a machine and I'll have no trouble selling Mr. Consumer. EXPLAINETTE fills the bill. Note the ease with wfiich your sales story can be presented to the individual consunit The screen is in the lop cover of the unit. No fuss ... no bother. EXPLAINETTE requires little space on executive's desk. EXPLAINETTE is the result of intensive research by Operadio ... an organization long known as pioneers . . . one of the oldest firms in the Sound Industry . . . the world's largest loud speaker manufacturer. In EXPLAINETTE you have a quality sou nd slidefilm u n it fu > ■ co nsu me 1 ■ selling . . . backed by the reputation which has distinguished every Operadio product. It is sold through all accredited Sound Slidefilm producers. iPoirms Pettding) WIRE or write your Sound Slidemm PRODUCER for full particulars, or communicate with All Operadio Syjlems are Licenced by Electrical Research Products, Inc.. under U, S. patents of Americon Telephone and Telegraph Cornpany ond Western Electric Company, Inc. MANUFACTURING COMPANY Pioneers in Sound Also makers of EXPLAINITONE, the larger sound slidefilm unit for group selling Dept. BS7 St. Charles, Illinois Export Division: 145 West 45th Street, New York City