Business screen magazine (1938)

Hundreds of Thousands Have Been Thrilled by the Year's Top-Ranking Fiim "IN TUNE WITH TOMORROW" Showing at the CHRYSLER CORPORATION NEW YORK WORLD'S FAIR EXHIBIT George Ritchie. /Veic York Sun: makes the usually dull mechanical ji^ story of the assembly of a Ply1 mouth car into a fifteen minute reel in a comfortable little theater^ that packs more )aughs and j , imagination and ingenuity thanalj Walt Disney claasic. IjSa^^^^ 'Ihe (^lirysler film, 3'>mm.. sound. is perhaps the biggest movie hit at the r '■ ■'■* ■" '^ "th Tomor for douht have ever ^ seen a movie of its type: ^^""^ i* c ( *^ perhaps the biggest movie ■ i* ^1^^^"'''''^)^ row," is an appropriate one, f ^.^^^^"^ Ij less few visitors at the Fair \ BEHIND the SCREEN EDITORIAL NOTES & COMMENTS; NEWS OF THE FILM INDUSTRY lillilllllllWIIIIIIIIIIIIIIIIIiillllllllllllilllllllllll Sales Management — July I, 1939 The Ross Federal Interviewers report that the Chrysler-Plymouth three-<liniensioiial movie has a clear lead in popularity among the Fair visitors. (Producer's Name on Request) * Closer to realization than ever before is Business Screen's proposal for the industry's first annual equipment show. Such an exhibition, held on a small scale in Chicago or New York with daily demonstrations of modern sound equipment, would tiraw a large attendance from commercial and educational users. By simply including examples of the finest work produced by our commercial film "majors" and the offering of discussion and lecture programs by qualified authorities available from all sides of the field, we will accomplish a great deal in making the film medium more accessible to many groups of users. Business Screen has gone a long way in acquainting many business executives of the potential uses of the medium luit it will help clinch the argument to put on a well-staged performance of what films can do to sell themselves. ♦ We expect to have to issue a wholesale round of apologies to the manufacturers whose lines we were unable to properly display in Bttsiness Screen's first annual Equipment Review contained on the latter pages of this issue. No attempt was made in this section to judge or classify the equipment according to merit, etc. To one and all we simply .say that we thought there ought to be a first pioneering attempt to build such a feature; that we dared to venture into it knowing full well its difficulties. Because Kimm. .sound projectors arc widely used in the field, they are listed first and somewhat extensively; next in importance because of widespread use came the soundslide projection equipment. ♦ Busiiiess Screen does offer one real service. In the "Buyer's Guide" listings on Equipment Section Page XVII we ofl:'cr a most con\enient way to obtain complete literature on certain lines without obligation. Merely send in your request with your card or business letterhead and we'll see that your order is filled completely and promptly. ♦ One firm who used to offer sound slidefilm equipment in these pages recently contested comments we made editorially regarding the "pioneering" of low-priced projection units by another firm. For their lienefit and yours, we'll explain that these comments didn't refer to the national origin of this equipment, etc. but merely to its appearance in that particular firm's own advertised line . . . because the only pioneers officially recognized are those with registered patents. Unfor HEADllNES OF PROGRESS In Molion Picture Production! Company incorporated to do National business. Used more new Panchromatic negative than all Hollywood. First Commercial producer to use Cinecolor. Changed completely from silent to sound technique. New and larger studio, sound stage and laboratory completed. 1936 — RCA Recording System installed throughout studio and plant. Greatest business year in history of company. Automatic developing machine control for film processing installe«l in laboratory. Perfected Kodachrome technique for commercial use. 1910 1922 1929 1931 1935 1938 1939 SINCE 1910 — The Oldest Commercial Film Producer RAY-BELL FILMS, INC. Saint Paul, Minnesota 10 Innately there aren't any registered patents, to our knowledge, on the size or price of sound slidefilm prt)jectors. There are a good many on various other jcatures of the equipment. But that's another story. So today we are going "pioneering " into the Wisconsin woods ... if can we raise the price of gasoline for our car. Establishes Equipment Supply Department ♦ Nu-Art Films Inc.. New York, has established an equipment and supply dei)artmcnt in addition to a large variety of 16mm. and 8mni. Sound and Silent Films, now sold and released exclusively — offering to dealers, roadshowmen and home users, "Compact" portable screens of every type and size. Also a solution to clean films, as well as a light box for viewing motion pictures, and a unique optical method to eliminate all unnecessary reflection and annoying glare. New .specialties will be added from time to time to meet an ever increasing demand. Official New York Fair Producers ♦ In the terms of the Official Motion Picture Photographers of the New Y'ork World's Fair who have the exclusive rights to make industrial motion pictures, stock shots, and home movies, Mr. Whalen's spectacle is the world's largest and most elaborate studio for the production of industrial films. With field headquarters in the Communications Building, with Leslie AVinik, Executive Producer and Edwaril Ruby in charge of Fair Production, the Official Motion Picture Photograjjhers have set up within the Fair Grounds, complete facilities for proilucing any type of motion picture, in sound, color, and black and white. Business Screen