Business screen magazine (1946)

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51 '>'591t AMONG MANY CLIENTS SERVED REPEATEDLY BY CARAVEL: American Bible Society . . . American Can CompanY • • • American Telephone and Telegraph Company . . . Associated Merchandising Corporation . . . Black & Decker Manufacturing Co. . . . Godfrey L. Cabot, Inc. . . . Ethyl Corporation . . . The B. F. Goodrich Company . . . Kenwood Mills . . . Mohawk Carpet Mills, Inc. . . . National Lead Company . . . Pepsi-Cola Company . . . Pure Oil Company . . . Socony-Vacuum Oil Company, Inc. . . . United States Rubber Company * * * WHERE WERE YOU * * * * «' t ON THE NIGHT OF JANUARY 11, 1949? On Tuesday evening, January 11, 1949, thousands of families— in fourteen metropolitan centers and surrounding towns— sal before their television sets and watched the first program ever to be telecast over the newly-joined Eastern and Midwestern networks of the Bell System. Part of this program comprised the televising of a motion picture entitled "Stepping Along with Television." It was produced by Caravel for the Bell System; and it was the FIRST film ever to be transmitted over the newly-combined networks. We don't attach too great significance to the fact that this Caravel film was a "first"— though it's something pleasant to remember. We do believe that Caravel would never have been chosen to produce it if we had not first proved our ability to do a top-flight job. If you missed the program on the night of January 11, 1949, we shall be happy to show our portion of it at whatever place may be convenient. We can't make ALL the films for television, but we do try to make the BEST. [ When thousands, even millions of people, are the final judge, is it prudent to compromise with quality? After all, the TRUE yardstick is RESULTS. CARAVEL FILMS ] INCORPORATED New Tork • 730 Fifth Avenue • Tel. Circle 7-6111 Dettoit • 3010 Book Tower • Tel. CAdillac 6617