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Animated Pictures
Week beginning May 2Stb 1906
This is from on eorly Ouimetoscope program. L. Ernest Ouimet, on the left of his manager, Fred Howarth, opened his first Ouimetoscope in a converted Montreal dancehall. The next year he built the first de luxe motion picture rheatre in North America — reserved seats, advanced prices, orchestra and singers.
every old theatre was rebuilt or reno¬ vated. Meanwhile the character of theatres and motion picture exhibi¬ tion began changing. Refreshment booths, television in the lobby, “cry¬ ing rooms” for babies and other innovations came to standard theatres. The drive-in, with its dancing, fire¬ works, playgrounds for children, etc. came into existence. The third phase? It may begin soon. There is a feeling of great change in the air, mainly because of the early effect of television competi¬ tion. But the nature of it is not easily predicted.
TpiLM production in Canada, never well developed because of the near¬ ness of the great USA studios, has in the last few years recaptured some of its liveliness of the World War I era. Endeavors to make films in Canada date back to the first decade of this cen¬ tury and their possibilities were misused quite a number of times by unscrupu¬ lous promoters, several of whom were sentenced to jail. It is claimed that the first authentic Canadian feature film, from a standpoint of subject matter and production, was Evangeline, pro¬ duced by the Canadian Bioscope Com¬ pany, of which Captain Holland was the leading figure. Made in the Evange¬ line country of old Acadia, it was shot in 1913 or 1914 and was shown in the Empire Theatre, Halifax in 1914. This
company also produced in the Enemy’s Power.
Many features were produced in Can¬ ada after World War I because the absence of sound made it possible to use a camera anywhere. Film making moved back into the studios when recording became a vital part of production and did not emerge again for some years.
Because Britain ruled that exhibitors must devote a quota of their playing time to Empire-made films, Canadian production was revived in the late 1930’s. In 1936 Columbia established a sub¬ sidiary, Central Films Ltd., in Victoria, British Columbia, which made 14 B films and among the players who ap¬ peared in them were Lyle Talbot, Rita Hayworth, Wendy Barrie and William Gargan. In Toronto Dominion Produc¬ tions made a film starring Toby Wing. The USA companies used these pictures to meet their quota obligations, so that they could exhibit their expensive Hol¬ lywood-made features unhindered. The quota production scheme faded out when the British ruled that such films must represent an expenditure of at least $150,000. The American producers found that they were better off produc¬ ing in Britain in the face of that ruling and the freezing of rentals made this even more sound.
An early example of quota tactics was the announcement in 1926 that Famous
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