We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
The Independent Theatre
ECONOMIC POSITION
THEATRES controlled by circuits in the 20-and-over class got 58.8 per cent of the 1949 receipts and 55.4 per cent of the attendance, although they were only 21.1 per cent of the country’s 2,200 theatres, states the most recent summary of the Do¬ minion Bureau of Statistics. The pre¬ vious year 22 per cent of circuitoperated houses got 59 per cent of the country’s receipts and 55 per cent of the attendance, showing a very small increase.
In contrast, the Independents, defined by the Dominion Bureau of Statistics as individuals or firms operating only one theatre, got 19.6 per cent of the re¬ ceipts and 22 per cent of the attend¬ ance, although they operated 58.8 per cent of the theatres. In 1948 Indepen¬ dents had 56 per cent of the theatres and took 19 per cent of the national gross and 21 per cent of the attendance.
The last set of figures indicates that there was a slight drop in the percen¬ tage gross of Independents. There was also a minor decrease in the figures of theatres owned by firms with two and three houses, these comprising 11.3 per cent of the theatres and grossing 9.6 per cent of the receipts, as against 11 per cent of them getting ten per cent of the gross in the previous 12 months.
The only category to show any kind of an increase was the smaller circuits — those owned in groups of from four to 19. They made up 8.8 per cent of Canada's theatres and shared 12 per cent of the receipts. In 1948 this class owned 11 per cent of the theatres and grossed 12 per cent. These figures show an increase because a smaller percen¬ tage of the total theatres took in the same share as a larger number did the year before. This also applies to the 20-and-over circuits.
Newfoundland, which became Can¬ ada’s tenth province in 1949, had little or no effect on the overall figures, the proportionate take in the Atlantic prov¬ inces seeming to be about on a par with the rest of the country.
In 1930 theatres individually-owned
represented 71.7 per cent of the Do¬ minion’s houses and got 41.4 per cent of their receipts. In 1949 this group had 58.8 per cent of Canada’s theatres and got 19.6 per cent of their receipts, a marked drop. In 1930 the largest units of theatre operation — 20 and over — made up 18.2 per cent of Canada’s theatres and got 41.9 per cent of na¬ tional receipts. In 1949 this group had 21.1 per cent of Canada’s theatres and 58.8 per cent of national receipts, a substantial increase.
Here is a table showing the business of theatres with a single owner each from 1930 on:
YEAR
% of THTRES.
% of GROSS
% of ATDNCE.
1930
71.7
41.4
—
1937
54.3
28.7
31.9
1940
46.9
24.9
28.4
1942
43.7
20.3
23.4
1943
44.0
24.1
23.4
1944
45.8
15.3
21.8
1945
46.7
18.8
21.4
1946
50.1
19.2
21.5
1947
52.8
18.4
21.0
1948
56.0
19.0
21.0
1949
58.8
19.6
22.0
Below
are the percentages
for thea
tres owned in groups of 20 and over:
YEAR
% of
THTRES.
% Of GROSS
% of ATDNCE.
1930
18.2
41.9
—
1937
24.6
53.6
48.4
1940
23.8
53.3
47.2
1942
58.8
60.3
55.8
1943
25.4
54.6
50.4
1944
24.9
57.2
49.9
1945
28.0
60.1
56.6
1946
25.1
59.1
56.3
1947
25.8
18.4
21.0
1948
22.0
59.0
55.0
1949
21.1
58.8
55.4
These
figures indicate the
decline of
the small theatre
owner — the Indepen
dent — in
the last decade and
earlier. In
1930 the
theatres
owned in
groups of
two and
three got
16.7 per cent of na
tional receipts. Since then theatres have increased from 915 to 2,200 but the earnings of this category are down to 9.6 per cent.
67