Business screen magazine (1959)

mmm THE BUSIIVESS HEWSHEEL Trends and Events That Made News During the Month — -^ ismMWi '"A-K avsnu* ,N»' 1*' Join these companies who have already found all the ingredients at one film producer to assure effective film programs. VISXJALSCOI>E incorporated 103 F»AR« AVENUE new york, n. y. Eastman to Spend $61 Million In Improvements This Year fi Eastman Kodak Company has announced plans to invest about $61 million in company improvements during 1959. The expenditures will be used for improved facilities at company plants, research laboratories, and offices in Rochester, N.Y., Kingsport. Tenn.. Longview, Tex., and at various regional sales divisions and other units. Included in the 1959 budget is about $33 million for the company's Rochester facilities, including the Kodak Park Works, the Apparatus and Optical Division. Distillation Products Industries division, and administrative headquarters offices. The company's 1958 budget for capital improvements was about $62 million, approximately 90% of which was expended. During the past five years. Kodak has invested more than a quarter of a billion dollars for additions, replacements, and improvements in its U. S. units. Ijg' Minnesota's Film Producers Elect Polfuss '59 President i< The Film Producers Association of Minnesota has announced the election of Ellsworth Polfuss. assistant secretary and production manager. Reid H. Ray Film Industries, Inc., as president. He succeeds William S. Yale. Empire Photosound. Inc. Cliff Sakry. Promotional Films. Inc.. was re-elected secretary of FPA of Minnesota and William Heideman. Anthony Lane Film Studio.s, Inc., was elected treasurer. Thomas Countryman. Tom Countryman Productions, will serve as association manager with Rcid H. Ray. ' & SVE Reports 22' 2% Gain in 4th Quarter Filmstrip Profits t-: A gain in lilinstrip piolits of 22'/2% in the fourth quarter of 1958, topped all gains in previous quarters in 1957 and 1958, according to the president's report for the Society for Visual Education, inc. (A subsidiary of Grallex. Inc. ) . John C. Keenan. president, in issuing the rept)rt for SVF. major producer of 35nuii tilmstrips and 2" X 2" color-slides for churches, schools and industry since 1919, cited the company's decision to concentrate exclusively on filmstrip production and distribution, and several changes effected in each, as being largely responsible for gains in both profits and new customer business, in 1958. SVE Audio-Visual Equipment is now produced and distributed by Graflex, Inc.. Rochester, New York. g * * * Golden Screen Awards to Be Made by Radiant This Year •*• Annual Radiant Golden Screen Awards to be presented to the person or persons making the greatest contribution in the field of both ' still and motion picture projection have been announced by Radiant Manufacturing Corp. The award will consist of an inscribed Golden Radiant tripod screen and a commemorative certificate. The initial award will be given during 1959 and will cover individuals and accomplishments in both photographic and audiovisual fields. A panel of outstanding industry figures will act as judges and review the names submitted. Additional information is available from Bernard Pilchen. Marketing Manager. Radiant Manufacturing Corp.. P.O. Box 5640. Chicago 80. Illinois. 51" * * * Prize Theatre Screen Films From Overseas Now Available a The Theatre-screen Advertising Bureau has announced the availability of prize winning theatre screen commercials selected at the 5th Annual International Advertising Film Festival. Venice. Italy for showing to agency and advertiser groups plus merchandising and advertising clubs. Most of the winning films were produced for showing in theatres in Europe and Latin America where screen advertising is a major advertising medium. These European advertisements are considerably longer than most American theatre or television commercials and range from one to three minutes in duration. With "soft sell" as the general format, these award-winning productions feature ballet groups, fantasy sketches, puppets and abstract production plus the use of symphonic-quality music backgrounds for etlect. ff PARTHENON IMCTl'RES HOl.l.VWOOI) (A Reprint) "What Is a Praducer?" -K The theatrical film Producer's .job is to attract people — to the ticket offices of the theaters. But the job of the business-film Producer is to sway people — to cause them to learn something, decide something, or feel something— about his client's product, operation, or corporate image. Since this newly implanted "attitude" must endure, his vehicle is not entertainment per se but interest; his goal is not applause, but belief. His medium could be print or speech or art; it happens to be film. True, the film medium has certain unique advantages and the Producer must know how to ma ■ nipulate its intricate mechanisms ; to best effect: he must be able to procure the several compo , nents of script, cast, photogra | phy, edit, score, etc., and shape j them into an effective film tool ' at a feasible cost. But this part of his job is gear-shifting and . throttle-pushing; the businessfilm Producer's essential function is to pin down the client's objective and figure out how to fulfill it. So he is first an Analyst — | then a Merchandiser (of skills, products, ideas, concepts and attitudesj — and finally, a Persuader. A Swayer — on film. — Charles P.4lmer Parthenon works for the fcillow in.ir i-lients: Am. Petroleum Institute Am. Tel. & Tel. Co. The Borden Company Connecticut General Life Convair (Gen. Dynamics) General Petroleum Corp. Hilton Hotels International Harvester Kaiser Aluminum Kaiser Chemicals Div. National Piano Manufacturers Assn. Naval Ordnance Test Station Socony Mobil Oil Co. Sundstrand Machine Tool Western Electric Co. PARTHENON PICTURES Charles Palmer, Executive Producer 2625 Temple St. • Hollywood 26 BUSINESS SCREEN M .\ G A Z I N E