Business screen magazine (1959)

professional salesman 1M^5^ in a 13-lb, pac Unique, new DuKane "Flip-Top" projector makes every neophyte a professional salesman . . . Doubles the effectiveness of your experienced sales people! Delivers the message the way you want it, complete with sight and sound. Open the lid, plug it in, slide the record in the slot, and the Flip-Top starts selling instantly. Ideal for desk-side prospects or small groups. Complete with built-in screen. Startling clarity in color or black-and-white filmstrip. Top voice fidelity. FULLY AUTOMATIC THE MICROMATIC is the industry's standard for quality and performance. Film advances automatically — always on cue— triggered by standard 30-50 impulse. DuKane "Redi-Wind" eliminates film rewinding forever! Shadow-box screen built into carrying case, plus plenty of power for big-screen projection. ■Ss^J^i AUDITORIUM SIZE POWER THE .XUDITORIUM COMBINATION brings you fully automatic sound slidefilm projection. The high powered projector with 1200-watt capacity combined with the high powered auditorium sound unit produces large, brilliant pictures and tills any auditorium with sound. Entire combination packs into two compact, iiltractive carrying cases. There's a DuKane sound slidefilm projector especially made to bring your message to any audience, from one to thousands! DuKane's top quality and rugged dependability give you sparkling pictures and bell-clear sound, now and for many years of hard use. Simple to operate, even by inexperienced personnel. For a demonstration in your own office, send in the coupon. For a demonstration at your own desk, write or wire DuKane Corporation, Dept. nS-39, St. Charles, Illinois I am int<>r**stod in learninK more about DuKane .lound slidefilm lirojectors, particularly □ the Fliptop □ the Micromatii □ the Auditorium Combination /V.-l ME COMPANYADDRESS— D -ZONE u ^e: DUKANE products are sold and seniced by a nation-wide network of audio-visual experts PICTURE PARADE National Film Reorganizes Directorate for Expansion i< National Film Studios. Inc.. Washington. D.C.. has announced a reorganization of its board of directors as the first step toward expansion of independent feature lilm production activities. In the reorganization. Harold A. Keats continues as president and executive producer, with two newly-elected vice-presidents: Edward W. Alfriend IV. and Stanley Allen. F. William Hart, formerly vicepresident, becomes secretary-treasurer while continuing as managing director of the company's sound stages. Alfriend is an insurance company executive, and Allen is associated with Keats in the public relations business. The company recently completed its first full-length feature film. Dead to the World, based on the Edward Ronns novel. "The State Department Murders." with screen treatment by John Roeburt, New York writer, and direction of photography by Bert Spiel vogel. According to the directors, plans are being made to produce a minimum of four Class A feature films annually. 9 Zadok Succeeds Pearl as Int'l Screen Ad President t Ernest Pearl has resigned as president of International Screen Advertising Services after having served as head of the organization since its beginnings in 1953. Pearl is head of Pearl & Dean Overseas Ltd.. London. Succeeding Pearl as president of LS.A.S. is Jacques Zadok, managing director of Cinema et Publicite. Paris, who formerly was senior vice-president. Dr. E. Martini Mauri, managing director of S.LP.R.A.. Turin. and Fritz Rothschild, chairman of Deutsche Commercial Filmwerbung GmbH., Dusseldorf. will serve as vicepresidents, and Peter Taylor continues as general secretary. In recognition of his services to I.S.A.S.. the executive council expressed the wish that Pearl assume the honorary title of "founder president." 1]}}^ Klaeger Film Unit Tours for New Prestone Dealer Film PriKJuction on a 20-iiiinutc lilm for Prestone (National Carbon Co. through Wm. Esty Co., Inc. ) began last month as a unit of Klaeger f-ilm Productions, Inc. slatted a cross-countr\ tour from Portland. Oregon, to New York interviewing gasoline dealers a such locations as Kansas City Chicago and New York. Victor Postillion. Executive Di-' rector of the Gasoline Retailers Association of Metropolitan Chicago, and Director of the National Congress of Petroleum Retailers, will travel with the production unit and conduct the interviews. 5f * * * Fraser to Crawley Board "-' J. .Alasdair Fraser, Montreal manager of Crawley Films Limited, has been elected a director of the company. Before becoming Montreal manager eight years ago, Fraser directed the Motion Picture Section of Canadian Industries Limited. r.xu tiii;n<)N k PU TIRHS llltl.l.'l' \\ (HH) Sometimes an IDEA is best communicated by a PICTURE la brochure) * * * Sometimes the idea needs SEVERAL pictures in SEQUENCE (a slidefilm) * * * And sometimes the idea is best expressed if the SEQUENCE can show things IN MOTION. I step into the tent ) Parthenon works for the fdlldwiiifr clients: Am. Petroleum Institute Am. Tel. & Tel. Co. The Borden Company Connecticut General Life Convair (Gen. Dynamics) General Petroleum Corp. Hilton Hotels International Harvester Kaiser Aluminum Kaiser Chemicals Div. National Piano Manufacturers Assn. Naval Ordnance Test Station Socony Mobil Oil Co. Sundstrand Machine Tool Western Electric Co. Parthenon makes no television commercials. The business film schedule is confined to those projects which can be handled personall.v and with quality by the key .staff. PARTHF.NON PICTUHKS Charles Palmer, Executive Producer 2625 Temple St. • Hollywood 26 40 BUSINESS SCREEN :M.-\G.\ZINE