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An Active Reel
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.... the audience alert to a new product .... the sponsor busy with new sales
.... the producer inspired'to out-do his performance each time
TELEVISION AND INDUSTRIAL FILMS
FILM PRODtCTIO\S.INC.
V — 1600 Broodwor, New York 19, N Y.
JUdson 2 5730
HCnjREJPAMDE
' "Riverfront Story" Dramatizes An Industrial Enterprise
Human and technical interests are combined to dramatize an industrial enterprise in Riverfront Siory. a 15-minute sound and color motion picture recently released by the R. C. Mahon Co., Detroit engineering and construe-' tion organization.
Designed for showings to metalworking executives as well as architects, commercial builder and civil engineering organizations, the film uses the eyes of a Great Lakes ship captain to get across the story of the Mahon organization and its engineering, plant operation and field-erection skills, j As his ship plies up and down ■ the Detroit river, the captain, because of his love for steel ships, is attracted to the giant fabricated structural steel members changing Detroit's waterfront image — par ; ticularly the new convention hall ■ exhibits building, which masses [ over 19.000 tons of steel in one area.
With the skipper's rising interest, viewers are taken through a ; series of scenes covering the laying of base plates for the convention hall, complete fabricating operations at the Mahon plant, and the progress of the structural : steel erection work. :
The film is available on a free ' loan basis by request on company letterhead to The R. C. Mahon Co.. East 8-Mile Road. Detroit
34. Mich, 9
* * *
A New Color Film Explains The Electrotyping Process
i? To explain and promote the ; electrotyping process, the International Association of Electrotypers & Stereotypers has sponsored a motion picture in sound and color, titled The Electrotype — The Piccisinn Letterpress Printing Plate.
Prints of the film are available at 47 locations in the U.S.. Canada and Australia for distribution on a free loan basis to schools, trade groups, service and advertising clubs and agencies, box and carton groups, publications printers, l.S.&E.U. locals and others. Black-and-white prints are available for tv use.
Information on print locations may be obtained from Floyd C. Larson, executive secretary. I.A.E.S.. 758 Leader Building, Cleveland 14, Ohio. 1^
74
BUSINESS SCREEN MAC-^ZINE