Film Weekly 1961-62 year book : Canadian motion picture industry with television section (1961)

Film Rentals FILM rentals from all sources in Ca¬ nada decreased narrowly in 1959 by slightly more than one per cent compared with 1958, or $340,270, the total being $33,406,495, according to the Dominion Bureau of Statistics. The overall film ex¬ change receipts at $35,770,134 were $654,929 smaller than in 1958. Of 1959’s $35,770,134, rentals of films for theatrical use totalled $25,133,456, for TV $7,903,029 and other non-theatrical use $370,010. Sale of advertising brought $181,429 and other sources $2,182,210. In the $33,406,495 of actual film rentals $23,584,972 came from 35 mm. and $9,821,523 from 16 mm. During 1959 there were 49 film distri¬ bution companies operating out of 119 exchange offices, compared with the same number of companies and 124 branches in 1958. The 49 firms employed 989 per¬ sons, 113 fewer than in 1958, and paid out $4,010,588 in salaries and wages in 1959. The following table of annual rentals, in which each figure represents the com¬ bined 16 and 35 mm. yield from every source, shows the progressive increase up to 1954: YEAR FIRMS BRANCHES RENTALS 1934 — 60 $ 7,370,200 1935 — 61 7,404,500 1936 — 66 8,358,900 1937 — 63 9,471,100 1938 — 62 10,218,700 1939 — 67 10,315,500 1940 — 72 11,445,167 1941 — 69 12,368,446 1942 — 78 13,892,093 YEAR FIRMS BRANCHES RENTALS 1943 23 87 15,163,355 1944 23 88 16,516,073 1945 26 88 17,490,264 1946 29 91 18,652,892 1947 29 114 19,464,706 1948 29 118 21,591,712 1949 37 119 24,893,657 1950 36 118 26,800,789 1951 33 123 29,225,867 1952 38 129 32,911,042 1953 33 124 34,436,609 1954 48 136 35,773,251 1955 64 153 35,498,588 1956 53 150 33,940,957 1957 49 130 34,153,847 1958 49 124 33,746,765 1959 49 119 33,406,495 The figures from the years previous to 1940 include receipts from advertising and other sources. The totals from 1946 on are presumed to be from every type of exhibition, including receipts from ren¬ tals to drive-ins. The DBS figures show that at the end of 1959 there were 1,515 regular theatres and 234 drive-ins. Year-by-year 16 mm. and TV rentals are to be found under “16 Millimetre” in his book. To determine the rentals from 35 mm. only, the 16 mm. and TV totals should be subtracted from the figures in the above table. For 1959 the 16 mm. rentals amounted to $1,918,494 and TV rentals to $7,903,029, for a total of $9,821,523 and when this is subtracted from the overall take of $33,406,495 that year it leaves the 35 mm. rental figure at $23,584,972. Suggestion: Read The Canadian Film Weekly And Be In The Know 77