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16 MILLIMETRE
A CONTINUING decrease in 16 mm.
theatrical income is indicated al¬ though the number of theatres remain¬ ed fairly steady in 1960, 1959 and 1958, after a marked drop of 38 from 1957. A picture of any aspect of 16 mm. theatrical operation other than total rentals earned is no longer available from the Dominion Bureau of Statis¬ tics, which stopped gathering informa¬ tion on Itinerant Operators and Com¬ munity Enterprises in 1957. Requests for figures were so consistently ignored that the DBS called a halt and now only gathers information for what it calls "theatres.”
In 1956, the DBS showed that there were 488 16 mm. exhibitors who took in $1,588,587 from 4,286,768 admissions and paid out $2,205,101 in rentals. Compar¬ isons with earlier statistics can be found in previous Year Books.
The number of small-gauge theatres which operated in 1960 was 101, of which five were drive-ins. This is 13 less than in 1959, when there were six driveins. Some 16 mm. distributors expres¬ sed doubt that the figure had fallen that low. In 1956 there were 206 theatres.
The leader in the 16 mm. theatre field in 1960 was Newfoundland, with 33, a decrease of four. Ont. had 16 theatres, Que., Sask. and Man. 13, BC eight and Alta. five. BC had three of the smallgauge drive-ins and NS, which had no standard situations, had two.
Besides Community Theatres, which are operated by local bodies presum¬ ably as non-profit enterprises, and Iti¬ nerant Operators, 16 mm. distributors also get income from institutions.
Income from theatrical use of 16 mm. in 1960 was $1,509,308, a drop of $39,176 from 1959’s $1,548,484 and is estimated that it will not be much lower in 1961, even though there are fewer outlets. Higher prices are a fac¬ tor in keeping rentals in a profitable area.
In the following 10-year table of 16 mm. rentals, returns from TV are sep¬ arated from 1955 on, as explained be¬ low, and the first rentals figures are the totals, in each case, of the com¬
bined theatrical and non-theatrical yield. This last-named is the revenue from rentals to the Red Cross, the armed services, institutions, home users, etc., where no admissions are charged, and in 1957 this totalled $392,878, and in 1958 $393,966.
Year Rentals
1944 S 967,179
1945 . 1,198,016
1946 . 1,173,170
1947 1,180,170
1948 . . 1 ,444,872
1949 . 1,684,953
1950 . 1,713,813
1951 . 1,889,461
1952* . 2,281,540
1953* . 2,411,244
1954* 2,923,762
1955 . . 2,400,733
1956 2,205,101
1957 2,198,745
1958 2,100,225
1959 . 1,918,494
1960 1,878,195 *(Television came to Canada in September,
1952 but only accounted for a minor share of the 16 mm. rentals until 1955. For the three years marked with an asterisk above (1952-3-4) the DBS included the TV income in the totals but in the following years these were given separately and amounted to:
TELEVISION RENTALS
1955 . $3,072,992
1956 4,550,178
1957 . 5,575,414
1958 6,336,346
1959 . 7,903,029
1960 7,387,680)
Associations
CANADIAN FILM INSTITUTE
1762 Carling Ave., Ottawa, Ont.
Honorary President His Excellency Major
General George P. Vanier, DSO, MC, CD, Governor General of Canada.
OFFICERS
President . James A. Cowan
Vice-President A. L. Hepworth
Second Vice-President Gaudry Delisle
Honorary Treasurer Lachlan F. MacRae
Executive Director Roy Little
Associate Executive Director Bernard Lalande DIRECTORS
Dr. J. R. Kidd, Cowan, Hepworth, Delisle, Mac¬ Rae, George Hunt, Dr. Lloyd Hampson, E. C. Bovey, Dr. A. E. Chatwin, Jean Clavel, Sir
Arthur Elton, H. E. Thomas, E, F. Holliday, L. W. Chatwin, W. L. Graff, Samuel L. Gagne, Fernand Jolicoeur, Roland Ladouceur.
CANADIAN FEDERATION OF FILM SOCIETIES FEDERATION CANADIENNE DES CINE CLUBS (A Division of the Canadian Film Institute) OFFICERS
Chairman Peter D. Smith (Hamilton)
Executive Sec. . Roy Little (Ottawa)
Treasurer . . A. H. Garmaise (Montreal)