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16 MILLIMETRE
A CONTINUING decrease in 16 mm.
theatrical income halted in 1961, although the number of theatres re¬ mained fairly steady in 1958-59-60-61, after a marked drop of 38 from 1957. A picture of any aspect of 16 mm. theatrical operation other than total rentals earned is no longer available from the Dominion Bureau of Statis¬ tics, which stopped gathering informa¬ tion on Itinerant Operators and Com¬ munity Enterprises in 1957. Requests for figures were so consistently ig¬ nored that the DBS called a halt and now only gathers information for what it calls “theatres.”
In 1956, the DBS showed that there were 488 16 mm. exhibitors who took in $1,588,587 from 4,286,768 admissions and paid out $2,205,101 in rentals. Comparisons with earlier statistics can be found in previous Year Books.
The number of small gauge theatres which operated in 1960 was 101, of which five were drive-ins. This is 13 less than in 1959, when there were six drive-ins. Some 16 mm. distributors expressed doubt that the figure had fallen that low. In 1956 there were 206 theatres. The 1961 figures are not avail¬ able.
The leader in the 16 mm. theatre field in 1960 was Newfoundland, with 33, a decrease of four. Ont. had 16 theatres, Que., Sask. and Man. 13, BC eight and Alta. five. BC had three of the small-gauge drive-ins and NS, which had no standard situations, had two.
Besides Community Theatres, which are operated by local bodies presum¬ ably as non-profit enterprises, and Iti¬ nerant Operators, 16 mm. distributors also get income from institutions.
Income from theatrical use of 16 mm. in 1961 was $1,463,404, a drop of $44,904 from 1960’s $1,509,308, and it is estimated that it will not be much lower in 1962, even though there are fewer outlets. Higher prices are a fac¬ tor in keeping rentals in a profitable area.
In the following table of 16 mm. film rentals, returns from TV are separa¬ ted from 1955 on, as explained below, and the first rentals figures are the totals, in each case, of the combined
theatrical and non-theatrical yield. This last-named is the revenue from rentals to the Red Cross, the armed services, institutions, home users, etc., where no admissions are charged, and in 1957 this totalled $392,878, in 1958 $393,966 and in 1959 $370,010.
Year Rentals
1944 . . 3 967,179
1945 . . . 1,198,016
1946 1.173.170
1947 . 1,180,170
1948 1,444,372
1949 1.684,953
1950 . . 1,713,813
1951 1,339,461
1952* . 2,281,540
1953* . . . 2 411,244
1954* 2,923,762
1955 . 2,400.733
1956 2,205.101
1957 2,198 745
1958 2,100 225
1959 1,918.494
1960 1.878.195
1961 . 2,006,190
‘(Television came to Canada in September, 1952 but only accounted tor a minor share ot the 16 mm. rentals until 1955. For the three years marked with an asterisk above (1952-3-4) the DBS included the TV income in the totals but in the following years these were given separately and amounted to:
TELEVISION RENTALS
1955
$3,072,992
1956
. . 4,550,178
1957
. 5,575,414
1958
. 6,336,346
1959
. 7.903,029
1960
. 7,387,680
1961
11,209,852)
Associations
CANADIAN FILM INSTITUTE
1762 Carling Ave.. Ottawa, Ont.
Honorary President His Excellency Major
General George P. Vanier, DSO, MC, CD, Governor General of Canada.
OFFICERS
President . . . Jean Clavel
Vice-President A. L. Hepworth
Second Vice-President Gaudry Delisle
Honorary Treasurer Lachlan F MacRae
Executive Director R°V Little
Associate Executive Director Bernard Lalande French Services Andre Petrovski
DIRECTORS
Dr. J. R. Kidd, Cowan, Hepworth, Delisle, Mac¬ Rae, George Hunt, Dr. Lloyd Hampson, E. C. Bovey, Dr. A. E. Chatwin, Jean Clavel, Sir Arthur Elton, H. E. Thomas, E. F. Holliday, L. W. Chatwin, Samuel L. Gagne, Fernand Jolicoeur, Roland Ladouceur, Peter Cock Mrs. Olive Doughty, G. Donovan, Rev. Andre Renauld, G. M. Moses. CANADIAN FEDERATION OF FILM SOCIETIES FEDERATION CANADIENNE DES CINE CLUBS (A Division of the Canadian Film Institute)
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