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Twenty-six
AMERICAN CINEMATOGRAPHER
October, 1926
Announcing
a new
Clubbing Arrangement between
PhotoEra and
American
Cinematographer
To serve its readers, this publication has effected a clubbing arrangement with Photo-Era on the following basis:
Regular Rates per Year:
Photo-Era $2.50
A merican Cinematographer 3.00
Total for Both $4S0
By virtue of the new clubbing offer, both publications may be had, for one year, for
$4.15
Members of A. S. G. in Great
Demand among Film Producers
( The following story was written by the editor of this publication for the studio section of the Exhibitors' Herald,)
Recognition of the activities of the American Society of Cinematographers is indicated in the record demand for the services of A. S. C. members, according to Daniel B. Clark, president of the Society and chief cinematographer for Tom Mix.
"Because of the high standards which the A. S. C. has consistently maintained over a period of years," Clark states, "its members have always been sought for the outstanding cinematographic connections in the motion picture business. No man is ever admitted to membership in the American Society of Cinematographers unless his work proves that he is an unfailing artist of the highest calibre, with the added faculty of being practical commercially to the extent that it is a part of his qualifications to save his producer production cost wherever possible. Therefore, membership in the A. S. C. has not only stood as a badge of honor on the cinematographer on which it is bestowed, but, to the producer, it means dependability and superiority in the cinematographic calling.
Great Results "The program instituted by the A. S. C. officers at the beginning of the current fiscal year," Clark continued, "was one of the most ambitious ever undertaken by this Society. It entailed widening the scope of the A. S. C, and working closer in co-operation with producers. That this program has borne results and has achieved widespread recognition where the motion pictures of the world are produced is shown in the following significant fact :
"At the present time, not a single member of the American Society of Cinematographers is available!"
"Considering the fact that a considerable percentage of the membership comprises freelance cinematographers, this record is indeed remarkable. And the officers of the American Society of Cinematographers feel that there is no better occasion than this to renew their pledge that their ranks will always be filled with men who are leaders in their profession, for it is only by adhering to such a policy that the enviable prestige of the A. S. C. may be continued to be maintained."