American cinematographer (Jan-Dec 1926)

Record Details:

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November, 1926 AMERICAN CINEMATOGRAPHER Thirteen" Eastman Panchromatic Negative Film for Work in Black and White Even at its former price of 5 cents per foot, the sales of Panchromatic Negative have trebled in a year because many users found that those very qualities of color sensitiveness that made it an essential in color work made it also the most desirable for black and white. At the new price, 4 cents per foot, it is our belief that Panchromatic Negative, because of its perfect rendering of the finer color values, is bound to take the place of ordinary negative for practically all classes of work. The results are apparent on the screen — and that's what really matters. EASTMAN KODAK COMPANY ROCHESTER, NEW YORK