American cinematographer (Jan-Dec 1952)

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USC’s Dept, of Cinema uses Stanal-Hoffman S-5 Herb Farmer (left). Director of the University of Southern California A-V Service, and Dan Wiegand, Engineering Supervisor of USC’s Dept, of Cinema, prepare S-5 Magnetic Film Recorder for a dubbing session. “We use Stancil-Hoffman recording equipment because of its great versatility, better performance and economy,” says Mr. Farmer. HOW YOU SAVE WITH THE S-5 RECORDER: 7 Lower investment cost-complete record « Functional design and precise engineer • ing system now within your budget. in8 reduces operating costs and mainte¬ nance. ty Versatile — single/three phase, battery » Positive synchronization; edit foot by foot operation, 17.5/35 and 16 MM; in carry or sprocket hole by sprocket hole; inter ing cases or for rack mounting. locked push button controls. write for further information to: 1016 N. Highland Hollywood 38, California Chicago Honolulu Hillside 7461 Cable Address: STAN HOFF COMPLETE RECORDING SYSTEMS FROM MICROPHONE TO RELEASE PRINT CINE CAMERAISTS EASE WAY FOR PROFESSIONALS (Continued from Page 530) tographer, who understands a camera¬ man’s problems and knows photography, can render enthusiastic service to those associated in an art which he himself values greatly. Invariably he takes un¬ usual interest in the foreign camera¬ man’s array of equipment, and is glad of the opportunity to talk photography with an expert who may be able to ad¬ vise him on his own cinematographic problems. Treaty the amateur-cinematographer guide as your equal and your pal, and his services are yours for the asking. He will see that the many complex social problems are solved for you through his sympathetic handling. Unlike in the United States, where almost every second person is an ama¬ teur movie maker, in India the hobby is still confined to a relatively small number of people among the well-to-do classes, the reason being that equipment and film stock are not plentiful, and what is available in the shops is sold at very high prices. It will probably sur¬ prise the reader to know that in the whole of India, there are probably only about 2,000 amateur cine cameras and less than 1,000 sub-standard film pro¬ jectors in circulation. Again, on this matter of getting movie shots of natives and native life, I wish to re-emphasize how local assistance can greatly aid the cinematographer, be he amateur or professional. He must learn to understand and handle the people whose customs admittedly are different than his. Properly approached, natives, Film Explains Recording A NEW FULL-COLOR SOUND film entitled “You Are The Producer,” explains how educators, industrial training, sales and promotion specialists, and amateur home movie makers can now record their own commentary or sound on 16mm films at nominal expense and without laboratory processing. Just released by the Engineering Products Department of the RCA Victor Division, Radio Corporation of Ameri¬ ca, the 12-minute motion picture fea¬ tures RCA’s “400” magnetic recorderprojector, first machine to permit wide employemnt of magnetic recording on 16mm films. An interesting dramatic sequence pre¬ sents all the unique features of the equipment which enable it to record on magnetic track, play back, erase, re¬ record, reproduce both optical and mag¬ netic track, operate at sound or silent speed, project top-quality pictures, and operate as a public address system. 544 American Cinematographer December, 1952