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tures in the schools — the educators, the librarian, the film producer, as well as engineering and laboratory personnel.
The Decline of the Cinema, by John Spraos. The British Book Center , Inc., 122 East 55th St., New York 22, N.Y. $6.25.
Within the last ten years the number of people visiting British cinemas has fallen by nearly two-thirds and is little more than half the pre-war total, according to author Spraos, who points out that enarly ] ,500 of the 4,500 cine¬ mas functioning in 1955 had closed five years later. The author predicts a further substantial fall.
The causes of this drastic decline are traced to the competition of television and also to the dramatic halving of the number of new American films and to the difficulty of transferring a cinema’s “congregation” when it is closed.
This decline has few parallels in recent times and in conjunction with a disproportionate and unexpected in¬ crease in the price of seats presents a fascinating study for the economist, which the author fully exploits. But the film industry is of general interest so that the author’s conclusions and his social recommendations will appeal to the general reader, as well as those in the industry. H
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Acceptance of the MOVIOLA CRAB DOLLY for motion picture and television cameras is world wide as evidenced by unso¬ licited testimonials.
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AMERICAN CINEMATOGRAPHER, JANUARY. 1963
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