American cinematographer (Jan-Dec 1963)

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ARR I FLEX at work — ONE OF A SERIES* ARRIFLEX choice of “shoestring movie-makers” On a "shoestring” budget and under conditions that allowed no margin for error, Ralph and Bri Brooke, husband-&-wife producing team, created "The Magic Tide,” a 32-minute theatrical color film which has met great success. The Brookes wrote, directed, photo¬ graphed and edited the film, made in San Felipe, a small fishing village in Baja California, Mexico. Follow¬ ing the maxim that “the best is the most economical in the long run,” they rented an Arriflex 16, and with only “crash” instructions in its operation, Bri Brooke —shooting in color for the first time— filmed a charm¬ ing story of childhood adventure. Original footage was blown up to 35mm for theatrical release. Filming was done outdoors under unusually difficult conditions: searing 120° heat, sifting, penetrating dust and a native cast. Many of the shots were now-or-never, with no chance of retakes, but Arriflex came through for the Brookes, “...a great piece of camera craftsman¬ ship that has never let us down.” The interesting story of the filming was reported in the December 1962 American Cinematographer Magazine. Successful "shoestring” movie-makers and top budg¬ eted film producers in industry, science and the motion picture capitals of the world, share the same satis¬ faction with Arriflex’s production economy, perform¬ ance and dependability. From missiles to microbes, in studio or on location, you can depend on Arriflex. From the microscope to the missile range... from spot locations to sound stages ... Arriflex professional motion picture cameras are the dominant choice of filmmakers in science, industry, and entertainment. They’re lightweight, rugged, tremendously versa¬ tile uniquely suited to a range of applications virtually without limits. Here are some of the features that give Arriflex cameras their remarkable capabilities: • MIRROR-SHUTTER REFLEX VIEWFINDER • REGISTRATIONPIN FILM MOVEMENT • 21°-DIVERGENCE 3-LENS TURRET • CONTOUR HAND GRIP • FRAMES-PER-SECOND TACHOMETER • COMPLETE ACCESSORY SYSTEM . . . lenses, standard and special-purpose electric drives, power supplies, time-lapse equip¬ ment, film magazines, sound blimps, tripods. WRITE FOR NEW CATALOG. *YOU ARE INVITED to send us a description of your special use of Arriflex equipment. 257 PARK AVENUE SOUTH, NEW YORK 10, N. Y. AMERICAN CINEMATOGRAPHER. MARCH. 1963 129