American cinematographer (Jan-Dec 1963)

Record Details:

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THE SECOHD MOST IMPORTANT TIME IN THE We all know the most important time — when the word is “Action!” and your motion picture equipment must perform flawlessly. There's a “Second most important time.” And that, strangely enough, is when nobody is using the equipment. This is the time — every time — between users, that every variety of CECO rental equipment is subjected to prescribed, rigorous inspection, of a unique kind that only the world's largest repair/service department is equipped to provide. . . In Depth Service that means equipment you can rely on wherever in the world your filming takes you. One of the reasons more professionals rent from CECO than all other sources combined. Rent with confidence . . . Rent from CECO. Select from the largest variety of equipment available anywhere in the world ... at the lowest possible cost. ■ CAMERAS: 16mm & 35mm — Sound (Single or Double System) — Silent — Hi-Speed — Instrumentation ■ LIGHTING: Arcs — Incandescents — Spots — Floods — Dimmers — Reflectors All Lighting Accessories ■ GENERATORS: Portable — Truck Mounted ■ SOUND EQUIPMENT: Magnetic — Optical — Mikes — Booms ■ GRIP EQUIPMENT: Parallels — Goboes — Other Grip Accessories ■ CRANES, DOLLIES: Chapman — Crab — Portable ■ LENSES: Wide angle — Zoom — Telephoto — Anamorphic ■ EDITING EQUIPMENT: Moviolas — Viewers — Splicers — Rewinders ■ PROJECTION EQUIPMENT: 16mm & 35mm — Sound & Silent — • Slide — Continuous ■ TELEVISION: Closed Circuit TV ■ CAMERA CARS WHERE THE PROS GO... CAMERA EQUIPMENT CO., INC. FIRST IN SALES, SERVICE, RENTALS AND REPAIRS A SUBSIDIARY OF CECO INDUSTRIES, INC. NEW YORK. N.Y. HIALEAH, FLORIDA HOLLYWOOD, CALIFORNIA 315 West 43rd St. • JU 6-1420 51 East 10th Ave. • TU 8-4604 6510 Santa Monica Blvd. • HO 9-8321 I | CAMERA EQUIPMENT CO., INC. | 315 W. 43rd Street, New York 36, N.Y. I Gentlemen: Please rush me your FREE complete cata ■ logue of Rental Equipment. I Name _ _ _ Firm _ _ _ J Street _ _ _ _ _ I City _ —Zone _ State _ I _ 1 I I I I I I I I I AMERICAN CINEMATOGRAPHER, MARCH, 1963 133