American television directory (1946)

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REPORT BY RCA RCA Victor Television Receivers will be available in a range of sizes and prices to suit all family requirements. First models, incorporating many new improvements, expected in 1946 RCA Victor has in store for you new, improved television receivers providing the bright, clear pictures that you have long been waiting for. These receivers, far superior to any previously produced, will be in the market in 1946. They will be announced as soon as RCA Victor dealers receive them. Various sizes of pictures and cabinets will be available, priced according to the elaborateness of equipment. Cabinets will be beautifully styled — de¬ signed to take their place with the finest furniture. How important is picture size? Studies by RCA Victor engineers of ideal viewing distances reveal an interesting fact about picture size. Although many people who are unfamiliar with television feel that the larger the picture the more comfortable the viewing will be, scientific deter¬ minations and practical tests show that the only important thing is that picture size be always adequate for the distance at which it will be viewed. Direct-viewing Receivers lower in cost For example, when you are seated a few feet from the receiver as in a normal family living room, a 6 x 8-inch picture has the same high visibility as a much larger picture viewed at a greater distance. This means that the size pictures provided by RCA Victor direct-viewing receivers will probably be pre¬ ferred by many families. Directviewing receiver cabinets can be smaller, and less equipment is required than in receivers achieving large picture size through optical enlargement. Therefore, direct viewing receivers will be appreciably lower in cost. RCA Victor large-screen television will meet the requirements of purchasers who entertain large groups of friends and whose living rooms can accommodate larger cabinets. This receiver employs a translucent screen on which the picture is projected through an optical enlarging system within the set. No external screens, such as those used for home movies, are required. RCA Victor large-screen television, al¬ ready proved in the laboratory, can provide pictures of bright, life-like quality measuring up to 18 x 24 inches . . . larger than a full-size newspaper page. The Heart of Electronic Television RCA Victor receivers described here are but a few of the milestones in television which bear the mark of RCA research and development. Among others are the two basic electronic tubes, developed by RCA engineers which made electronic television possible. These are the Iconoscope, or the "electric eye" of the television camera which picks up the scene, and the Kinescope, or screen tube on which the picture appears in the receiver. More than any other organization, RCA Victor has the experience and knowledge to bring you the most advanced television. Every type of RCA Victor television receiver will reflect the exhaustive research and development of the pioneer which extends back many years before the war. When television comes your way, you’ll enjoy it to the fullest on a receiver bearing the mark of the leader — RCA Victor. rca Victor RADIO CORPORATION OF AMERICA • RCA VICTOR DIVISION • CAMDEN, N. J. In Canada: RCA VICTOR COMPANY LIMITED, Montreal 53