American television directory (1946)

MARKET ANALYSIS OF TELEVISION STATION ALLOCATIONS Retail Sales % of % of Total Retail Station Television Population Station Retail Retail Sales Coverage No. Total State Television Coverage Station’s Coverage Sales in Sales Coverage State of Population Coverage to Total Coverage Population Coverage Coverage by States Breakdown Sta¬ (1940 of State’s State 50 Mi. Breakdown Areas (000 to State (000 (000 Location tions Census ) Population Population Radius by States Omitted) Totals Omitted) Omitted) CALIFORNIA 6.907,387 5,050,000 73.0 74.0 $2,369,274 ^Fresno 1 3.4 237,100 $ 99,049 3.1 99,049 ^Hollywood 3 43.6 3,009,000 1,415,177 44.4 1,415,177 *Los Angeles 8 43.6 3,009,000 1,415,177 44.4 1,415,177 ^Riverside 1 29.5 2,035,000 1,058,024 33.2 1,058,024 *San Francisco 3 16.0 1,099,800 492,842 15.5 492,842 * Stockton 1 15.3 1,059,700 491,686 15.4 491,686 COLORADO 1,123,298 459,600 40.9 51.9 212,189 *Denver 1 40.9 459,600 212,189 51.9 212,189 CONNECTICUT 1,709,200 1,709,200 100.0 100.0 717,262 Booth Hill 1 12,095,100 5,097,046 Conn. 52.8 902,700 54.2 388,652 N. Y. 66.7 8,984,100 69.0 3,849,040 N. J. 53.1 2,208,300 54.4 859,354 Hartford 2 2,285,500 866,924 Conn. 100.0 1,709,200 100.0 717,262 Mass. 13.4 576.400 13.2 229,393 DELAWARE 266,505 214,000 80.3 81.8 90,070 Wilmington 1 4,072,900 1,464,054 Md. 4.9 89,500 3.5 21,442 Del. 80.3 214,000 81.8 90,070 N. J. 13.0 540,400 10.7 168,328 Pa. 32.6 3,229,000 37.8 1,184,214 DISTRICT OF COLUMBIA 663,100 663,100 100.0 100.0 402,768 Washington 9 1,278,200 531,313 D. C. 100.0 663,100 402,768 Md. 25.1 457,500 94,413 Va. 5.9 157,600 30,214 FLORIDA 1,897,414 610,000 32.1 40.6 249,421 Jacksonville 1 299,600 94,413 Florida 15.1 288,400 15.1 92,999 Georgia .3 11,200 .2 1,414 *Miami Beach 1 321,600 156,422 156,422 fGEORGIA 3,123,723 11,200 .3 .2 1,414 tIDAHO 524,873 29,600 5.6 43.9 77,154 ILLINOIS 7,897,241 6,402,600 80.2 72.4 2,069,504 Chicago 7 5,028,900 2,065,158 Ill. 58.0 4,580,700 66.8 1,901,328 Ind. 11.2 384,700 12.4 132,400 Wis. 2.0 63,500 2.1 22,430 INDIANA 3,427,796 1,378,200 40.2 36.4 388,072 *Indianapolis 4 14.2 487,100 147,607 13.8 147,607 La Fayette 1 556,200 160,017 Ind. 13.7 469,400 12.6 134,395 Ill. 1.1 86,800 .9 25,622 IOWA 2,538,268 1,121,000 45.2 46.9 385,761 •Ames 1 19.3 488,700 4E8.700 182,649 22.2 182,649 Iowa City 1 611,600 Iowa 18.9 480,600 19.3 159,135 Ill. 1.7 131,000 1.5 44,188 fKANSAS 1,801,028 154,000 8.6 6.9 32,851 KENTUCKY 2,845,627 800,900 28.1 43.5 220,600 Louisville 1 627,300 192,578 Ky. 19.4 553,000 31.0 161,315 Ind. 5.1 174,300 2.9 31,263 LOUISIANA 2,363,880 809,300 34.2 42.3 205,653 New Orleans 2 820,600 206,945 La. 34.2 809,300 42.3 205,653 Miss. .5 11,300 .5 1,292 MARYLAND 1,821,244 1,639,400 90.00 90.6 560,834 Baltimore 4 2,662,500 1,068,461 Md. 83.9 1,528,600 84.9 525,527 Pa. 4.3 429,900 4.3 135,465 Va. 1.5 40,900 .7 4,701 D. C. 100.0 663,100 100.0 402,708 MASSACHUSETTS 4,316,721 4,148,100 96.1 98.8 1,717,278 Boston 6 4,472,800 1,789,117 Mass. 85.5 3,694,000 98.4 1,710,482 N. H. 41.3 203,000 42.9 78,635 R. I. 80.7 575,800 82.7 227,671 Seekonk 1 2,622,200 1,164,348 Mass. 40.0 1,727,500 47.2 820,175 R. I. 100.0 713,300 100.0 275,447 Conn. 10.6 181,400 9.6 68,726 Waltham 1 4,472,800 1,789,117 N. H. 41.3 203,000 42.9 78,635 Mass. 85.6 3,694,000 85.3 1,482,811 R. I. 80.7 575,800 82.7 227,671 MICHIGAN 5,252,106 2,815,200 53.6 59.3 1,080,088 *Detroit 6 53.6 2,815,200 1,080,888 59.3 1,080,888 MINNESOTA 2,792,300 1,147,600 41.1 52.1 529,545 St. Paul 1 1,220,100 547,788 Minn. 41.1 1,147,600 52.1 529,545 Wis. 2.3 72,500 1.7 18,243 * Covers an area in one state only, t Covered by stations outside the state. 92